No One Wants to Be a Guinea Pig: Using Consumer-Generated Content to Inspire Consumer Confidence
Sponsored by: Bazaarvoice
Speakers: Shea O'Rourke, Digital Marketing Manager, TTIFloor Care; Patrick Kilgore, Product Marketing Manager, Bazaarvoice
No one likes to be first – especially when buying a new product. Today’s shoppers rely heavily on ratings and reviews to instill confidence. Improving review coverage can feel like a hurdle for both new and existing products. So what can you do to give your brand the edge?
Join Bazaarvoice and TTI Floor Care (Hoover/Dirt Devil/Oreck) on October 4th as we discuss best practices for how to give shoppers the confidence they need to buy, plus how to make sure you have reviews on your products before they even hit the shelves. Whether your product is tired-and-true, or soon-to-launch, you can make sure your customers never feel like the guinea pig.
In this webinar, you’ll learn:
- How to use sampling campaigns to generate authentic reviews on new products
- Ways to improve consumer-generated content on existing products
- How TTI Floor Care drove review volume and increased their average star rating from 2.8 to 4.5 stars
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Bazaarvoice
Couldn't make it on October 4th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.