• Presented By: Target Marketing
• Sponsored By: HP
• Duration: One hour
• Speakers:
Ryan Farris, President, EarthIntegrate;
M. J. Anderson, CMO, Trekk Cross-Media
• Moderator: Barb
Pellow, Group Director, InfoTrends
• Click Here:
Mobile: Integral to the Cross Media Mix
Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data driven cross media marketing programs have become essential to a successful marketing strategy. With mobile technology becoming a staple of communication, the question marketers face is not one of how to develop a standalone mobile strategy, but how to integrate mobile into an existing marketing strategy.
In this webinar you'll hear from successful companies who have added a mobile channel of communication to their existing cross media campaigns.
You'll learn:
- The importance of mobile in a cross media campaign
- What initial steps need to be taken when introducing mobile into a cross media campaign
- How mobile can be tailored to meet the goals of a cross media campaign
Sponsored by HP
To view this webinar, click here!
