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Mobile: Integral to the Cross Media Mix

September 14, 2011
• Presented By: Target Marketing
• Sponsored By: HP
• Duration: One hour

• Speakers: Ryan Farris, President, EarthIntegrate; M. J. Anderson, CMO, Trekk Cross-Media

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Mobile: Integral to the Cross Media Mix


Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data driven cross media marketing programs have become essential to a successful marketing strategy. With mobile technology becoming a staple of communication, the question marketers face is not one of how to develop a standalone mobile strategy, but how to integrate mobile into an existing marketing strategy.  

In this webinar you'll hear from successful companies who have added a mobile channel of communication to their existing cross media campaigns.  

You'll learn:
  • The importance of mobile in a cross media campaign
  • What initial steps need to be taken when introducing mobile into a cross media campaign
  • How mobile can be tailored to meet the goals of a cross media campaign
Sponsored by HP

To view this webinar, click here!
 

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