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The New Face of Email: Integrating Social, Triggers, Rich Media and Personalization into B-to-B mailings and More!

June 14, 2011
• Presented By: Target Marketing
• Sponsored By: Infogroup
• Duration: One hour

• Speakers: Amy Africa, President, CEO, Eight by Eight and Debra Ellis, President, Wilson & Ellis Consulting

• Moderator: Heather Fletcher, Senior Editor, Target Marketing

• Click Here: The New Face of Email


The statistics are clear: Email creates Web sales. Currently, 68 percent of consumers aged 18-26 use emailed coupons online (eConsultancy). In 2010, fewer consumers opted out of email promotions, fewer deleted messages without reading them, and more consumers forwarded emails than they had four years before (Forrester Research).

Email is more popular than ever, but it doesn't look the same. Static inboxes have gone the way of the dial-up connection. Facebook is getting in the inbox game. "Traditional" email is adding social capabilities and social is tied to real-time search results. Marketers who don't understand the latest email marketing techniques will be left in the dust.

This webinar will help marketers get the most out of their email prospecting efforts by leveraging the latest, proven multichannel email techniques.

Marketers will learn:
* how the most engaging emails today feature conversations and offers tailored to customer preferences and motivations;
* how social media can open the door to conversations, but emails lead to sales;
* how to use sequenced emails to build on each other and toward a purchase;
* how to integrate user-generated content, rich media and personalized messages to yield the best results.


Sponsored by Infogroup

To view this webinar click here!:


 

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