Harnessing the Power of Integrated Marketing in the Era of Digital Disruption

As marketers today in the era of digital disruption - how do we know which marketing channel to focus on while providing greater results from our marketing spend and driving incremental sales?

You must develop a comprehensive view of your customer by marketing to them through various touch points and in multiple channels. Through the power of integrated marketing and harnessing the value of variable data, you can have 1:1 communication with your customer while measuring the success of your campaign and spending your marketing dollars where most effective. Once you know that, you can perform laser precision, highly targeted, compelling and relevant communication. No longer are the days of mass marketing campaign supremacy (because let's face it, it's just too expensive and not effective.)

Join speakers Reggie Brady of Reggie Brady Marketing Solutions and John Goering, Vice President of Solutions Engineering at CDS Global and hear:

-Case studies showcasing organizations who have successfully leveraged integrated marketing
-How the power of print is still effective and relevant in times of digital disruption
-How to execute a true multichannel campaign through print, web, mobile and social
-How to effectively manage your campaign to track channel success
-How to leverage variable data to create customized & segmented communication
-And much more!

Sponsored by CDS Global

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