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Get Ready for Direct Marketing 3.0 - New technologies integrate the strengths of offline and online channels for better ROMI

March 23, 2010
• Presented By: Target Marketing
• Sponsored By: QuantumDigital
• Duration: One hour

• Speakers: Megan Talbott, Director of Insight & Strategy, Hawkeye; Mark Cira, CEO and Founder, PrintSf.com; Jamie Klemcke, Director of Marketing, Quantum Digital and Larry Zusman, Worldwide Marketing Manager, XMPie Business Unit, Xerox Corp.

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

• Click Here: Get Ready for Direct Marketing 3.0


Great direct marketing is not created in a vacuum. To successfully attract and engage prospects and customers these days, marketers need to leverage all the information at their disposal to deliver relevant and robust experiences. While digital technologies are driving much of this innovation, direct mail continues to play an important role in such interactions-but it's not your grandfather's or even your father's direct mail.

Join Target Marketing and a diverse panel of industry experts to learn more about:

  • QR codes and PURLs that integrate the mobile, Web and postal channels
  • leveraging CRM tools to enable distributed marketing efforts
  • automated marketing processes for more timely, effective messaging and lead follow-up

Sponsored by Quantum Digital

To view this webinar, click here.

 

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