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Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities

June 26, 2008
• Presented By: Target Marketing
• Sponsored By: Tableau Software
• Duration: One hour

• Speakers: Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software

• Moderator: Hallie Mummert, editor in chief, Target Marketing

View this Webinar

While economists debate whether the U.S. is in a recession or not, direct marketers are clear on one thing: it’s getting more complicated to compete for both consumers’ attention and share of wallet. Channels and communication platforms seem to be growing exponentially, while target audiences get split into smaller segments. To maximize your marketing dollars, you need to be able to make sense of your business data quickly and find new pockets of opportunity.

Join Target Marketing, Tableau Software and The eLearning Guild to discover 5 ways you can find hidden targeting opportunities. Steve Wexler of The eLearning Guild, a community of practice comprising over 30,000 members worldwide, will share best practices on how to derive actionable insights from your marketing data, including how to leverage your Web analytics. He’ll show you how organizations leverage The Guild’s incredibly rich database of consumer preferences and behaviors to find new ways to target better and sell more, and he’ll describe his techniques for finding industries and segments that are open for business. Tableau Software’s Elissa Fink will demonstrate, via a live case study, how to analyze your data and find new insights faster without having to get a programmer or statistician involved.

In addition, you’ll learn:
• How to slice, dice and find segments and markets with more opportunity
• Why looking outside the usual places is the most direct route between a hard question and the right answer
• Where to dig to find markets and segments festooned with people that have the necessary disposable income and/or purchasing power

To view this webinar, click here.


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