Forrester TEI™ Webinar: Maximizing Global Marketing ROI with Translation Technology
Sponsored by: Smartling
Speakers: Lily Varon, Analyst, eBusiness and Channel, Forrester; Sebastian Selhorst, Sr. Consultant, Forrester; and Judd Marcello, SVP, Global Marketing, Smartling
Businesses are looking to expand into global markets as a way to find new revenue opportunities. But, how do they overcome the challenges associated with building and maintaining a successful international presence?
In this webinar, experts from Smartling, along with guest speakers from Forrester, will address those challenges and discuss:
- The landscape of global eCommerce markets
- How top brands are approaching globalization and localization
- How a global SaaS brand achieved 252% ROI by leveraging translation management technology*
- Best practices for maximizing global marketing ROI with the right translation technology
*From The Total Economic Impact™ Of Smartling’s Global Fluency Platform, a May 2016 commissioned study conducted by Forrester Consulting on behalf of Smartling.