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Five Myths (and Five Truths) About Digital Measurement for Marketers

April 8, 2010
• Presented By: Target Marketing and eM+C
• Sponsored By: Gomez
• Duration: One hour

• Speakers: Eric T. Peterson, Web Analytics Demystified and Matt Poepsel, Gomez

• Moderator: Melissa Campanelli, Editor in chief, eM+C magazine

• Click Here: Five Myths (and Five Truths) About Digital Measurement for Marketers

The great promise of "online" has always been tied to its measurability and marketers' ability to identify every opportunity, evaluate each ad impression, and optimize the quality of every web performance interaction.
Unfortunately the reality is not so wonderful, and by now most marketers have realized that there is a profound gap between "having data" and actually analyzing and using information to create incremental business value. If you've ever struggled with your investment in web analytics and still find yourself working for insights (as opposed to having insights work for you), we hope you'll join Eric T. Peterson from Web Analytics Demystified when he debunks five of the most common myths about web analytics for marketers. Leading the second part of the Webinar will be Matt Poepsel from Gomez, who will discuss how marketers can combine Web analytics and Web performance to help increase revenue, improve customer experience, and drive customer loyalty.
Sponsored by Gomez

Click here to view this free webinar, today!




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