Digital Marketing in an Ad Blocker World
Sponsored by: IBM Marketing Cloud
Speakers: Michael Dub, Partner, DXagency; Robin Neifield, CEO, Netplus
Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn't being blocked on the user side by a software you can't detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.
How can you make sure your digital ads get through?
This webinar will break down the challenge, and show you specific marketing strategies to bypass ad blockers and still deliver your message and brand voice to your target market. We'll discuss these topics and more: