Customer-First Email Marketing: How B2B, B2C and nonprofit brands are succeeding in an age of skeptical customers (2016 AAEM Virtual Conference Session)
Speakers: Dan Burstein, Director of Editorial Content, MarketingSherpa and MECLABS Institute
Check out this webinar, originally offered as a session at 2016 All About Email Virtual Conference.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.