Your Brand 2017: Rethinking what defines you in the eyes of your customers, and how to rewrite that story in the coming year
Sponsored by: Act-On Software
Speakers: Jeanette McMurtry, Author, Consultant, Keynote Presenter, e4 Marketing and Abraham Bree, Marketing Director, Ptex Group
How customers experience your brand has changed. Messaging channels have become more fragmented, and prospective customers can be engaging with something about you any time from anywhere. More and more, brands are defined not by the message they send, but by the experiences customers have with them.
Join us on this educational webinar to learn what really makes your brand in the minds of your customers and prospect, and how you can shape that into the image you want. Including answers to:
• How do audiences experience your brand today?
• What are the elements of a successful brand?
• How flexible should your brand be?
• What role should customers play in defining and spreading your brand?
• And more!
Sponsored by Act-On Software