5 Ways to Create a More Profitable Customer Database

September 20, 2011

• Sponsored By: Infogroup
• Duration: One hour

• Speakers: Jeff Mungo, VP B2B Services, Infogroup

• Click Here: 5 Ways to Create a More Profitable Customer Database


Chances are good that you're taking your customer database for granted. The data and opportunity that exists within this list is limitless - and it only takes a little bit of effort to crank up the revenue associated with it.

This is a can't-miss session for marketers looking to glean better ROI from their existing customer database. It's as easy as profiling, appending, enhancing, data processing and third-party list rental.

We'll teach you:

• Why understanding your customer data saves money, lifts ROI and improves customer loyalty
• How to create a robust, responsive multichannel database by appending information to your current customer records
• How to target your audience through segmentation, and how it will help you learn more about your customer base, and plan an effective direct mail campaign
• How to avoid lost revenue associated with "unclean" data, and how a clean customer file will reduce cost, increase efficiency and boost response rates
• How third-party lists can help you effectively generate sales leads, bolster your sales and enhance your corporate image

Click here to view this free webinar today!