• Sponsored By: Infogroup
• Duration: One hour
• Speakers: Jeff Mungo
, VP B2B Services, Infogroup
• Click Here: 5 Ways to Create a More Profitable Customer Database
Chances are good that you're taking your customer database for granted. The data and opportunity that exists within this list is limitless - and it only takes a little bit of effort to crank up the revenue associated with it.
This is a can't-miss session for marketers looking to glean better ROI from their existing customer database. It's as easy as profiling, appending, enhancing, data processing and third-party list rental.
We'll teach you:
Click here to view this free webinar today!
- Why understanding your customer data saves money, lifts ROI and improves customer loyalty
- How to create a robust, responsive multichannel database by appending information to your current customer records
- How to target your audience through segmentation, and how it will help you learn more about your customer base, and plan an effective direct mail campaign
- How to avoid lost revenue associated with "unclean" data, and how a clean customer file will reduce cost, increase efficiency and boost response rates
- How third-party lists can help you effectively generate sales leads, bolster your sales and enhance your corporate image