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34 Market-Tested Ideas to Lift Sagging Direct Mail Performance

September 28, 2006
• Presented By: Target Marketing
• Sponsored By: The Kern Organization
• Duration: One hour

• Speakers: Russell Kern, CEO and founder, The Kern Organization

• Moderator: Hallie Mummert, Editor in Chief, Target Marketing

View this Webinar


Direct mail has always been about numbers -- now, put these numbers to work for you:
. Three proven ways to re-engineer controls to revitalize results
. Six ways to reposition one-step purchase offers
. 10 innovative outer envelope designs
. Five proven designs to help readership and drive response
. Three ways to effectively use personalization
. Seven ways to use involvement devices to increase open rates

Fill your prospects’ mail boxes with innovative offer strategies and breakthrough envelope designs that get opened, read and acted on.

To view this Webinar, click here.
 

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