Webinars

Upcoming Webinars

Set Your E-mail Results on Fire - Your guide to virtually free best practices that improve program performance immediately and over the long haul (Jul 23, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speakers: Loren McDonald, Vice President of Industry Relations, Silverpop
 
Unlocking the Secrets to More Revenues with Sales-Generating Cross Media Marketing and Variable Data Printing (May 18, 2009)

• Duration: One hour
 

Archived Webinars

Ready for the Lacey Act? (Jun 30, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; 90 minutes
• Speaker(s): Andrea Johnson, Director of Forest Campaigns, Environmental Investigation Agency (EIA); Elinor Colbourn, Senior Trial Attorney, U.S. Department of Justice; Rick Merdan, Marketing Strategy Manager - Environmental, NewPage Corp.
 
25 Secrets to Help Your Creative Teams Thrive! (Jun 23, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speaker(s): William Fridrich, Wm. Fridrich Design; Robert Lerose, Lerose Copywriting
 
Raising Awareness — and Money! — with Mobile (Jun 10, 2009)

• Duration: One hour
• Speaker(s): Michael Becker, VP Mobile Strategies, iLoop Mobile, Inc.; Jeannette Kocsis, VP Digital Strategy and Media, Harte-Hanks, Inc.
 
Turbocharge Your Online Lead Efforts (Jun 9, 2009)

• Time: 2:00 PM ET/11:00 AM PT
• Speaker(s): Gerry Brown, Associate Analyst, Bloor Research; Jeff Liebl, VP of Marketing & Business Development, eBureau
 
Optimizing Online and Offline Marketing with Data Visualization (May 21, 2009)

• Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
• Speaker(s): Pawan K Divakarla, Process Manager, Progressive Insurance; Niels Hoven, Marketing Analyst, Tableau Software
 
Cut Fulfillment Program Costs and Lift ROI (May 13, 2009)

• Duration: 30 minutes
• Speaker(s): Kate Dunn, President, Digital Innovations Group
 
The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail (Apr 30, 2009)

• Time: 2:00 P.M. ET/11:00 A.M. PT
• Speaker(s): Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 
Major Gifts 101: Identifying and Engaging Your Most Valuable Donors (Apr 29, 2009)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; 90 minutes
• Speaker(s): Matt McCabe, Vice President of Community, Orange Leap; Alexander "Sandy" Macnab, Founder, Alexander Macnab & Co.; Mikaela King, Director of Online Marketing, CDR Fundraising Group; Nancy L. Withbroe, CFRE, Director of Integrated Consulting Services, CDR Fundraising Group
 
21 Ways to Get Your Envelope Opened (Apr 23, 2009)

• Duration: One hour
• Speaker(s): Alan Rosenspan, President, Alan Rosenspan & Associates
 
Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between (Apr 2, 2009)

• Duration: One hour
 
Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for today’s marketplace (Mar 12, 2009)

• Duration: One hour
• Speaker(s): Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
 
Understanding Catalog Consumers in the Emerging Green Movement (Feb 19, 2009)

• Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
• Speaker(s): John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER
 
18 Ways to Boost Your SEM Performance in a Down Economy (Jan 13, 2009)

• Duration: One hour
• Speaker(s): Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing
 
Google Book Search: How to Promote All of Your Books on Google - for Free (Dec 16, 2008)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speaker(s): Roland Lange, Strategic Partner Development, Google, Inc.
 
Digital Catalogs: Expand your audience while slashing your costs (Dec 11, 2008)

• Duration: One hour
• Speaker(s): John Cortez, eCommerce Manager, Shaklee; Troy White, Director of Product Marketing and Sales, National Council on Economic Education
 
How Search-Satisfied Is Your Audience? (Dec 11, 2008)

• Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
• Speaker(s): Diane Burley, Industry Specialist, Nstein
 
Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns (Dec 9, 2008)

• Duration: One hour
• Speaker(s): Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
 
Digital Magazines - Readership and Revenue Opportunities with an Emerging Product (Nov 18, 2008)

• Duration: One hour
• Speaker(s): Allan Brown, Graduate Prospects; Anne Drobish, NewBay Media
 
Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies (Oct 23, 2008)

• Duration: One hour
• Speaker(s): Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure
 
Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program (Oct 7, 2008)

• Duration: One hour
• Speaker(s): Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House
 
60 Minutes to Accelerate Holiday Sales – Top tips for leveraging Q408 e-mail campaigns (Sep 30, 2008)

• Duration: One hour
• Speaker(s): Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner
 
The Coordinated Sell – Redefined for 2009 & Beyond (Sep 11, 2008)

• Duration: One hour
• Speaker(s): Stephen R. Lett, President, Lett Direct, Inc.; Rob O'Connor, Vice President, Creative Irish Gifts
 
Leveraging the Kindle - How to maximize the Kindle’s benefits to your readers and your business (Aug 21, 2008)

• Duration: One hour
• Speaker(s): Joe Wikert, Vice President and Executive Publisher, John Wiley & Sons
 
Behind the Logos: Environmental Certifications and the Printing Process (Aug 12, 2008)

• Duration: One hour
• Speaker(s): Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports
 
Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again (Aug 5, 2008)

• Duration: One hour
• Speaker(s): Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
 
Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites (Jul 24, 2008)

• Duration: One hour
• Speaker(s): Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America
 
The Secrets of SaaS Success – How Software as a Service Can Work For You (Jul 17, 2008)

• Duration: One hour
• Speaker(s): Jay Shaffer, VP, Sales & Marketing, PowerReviews, Inc.; Eric Ewe, E-Commerce Manager, Lostgolfballs.com
 
How to Make More Money With Your Repurposed Content (Jul 15, 2008)

• Duration: One hour
• Speaker(s): Jonathan Meyers, Director of International Operations, Forbes.com; Syndia Torres, Director, Incisive Media (formerly ALM)
 
All About: Sustainability Webinar Series - Manage Your List the Green Way (Jul 10, 2008)

• Duration: One hour
• Speaker(s): Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian
 
Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities (Jun 26, 2008)

• Duration: One hour
• Speaker(s): Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software
 
10 Tips for Using Digital Book Technologies to Drive Sales and Create New Consumer Experiences (Jun 19, 2008)

• Duration: One hour
• Speaker(s): Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.
 
Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment (Jun 3, 2008)

• Duration: One hour
• Speaker(s): Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization
 
Recoup Lost Profits with Effective E-Newsletters (May 21, 2008)

• Duration: One hour
• Speaker(s): Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner
 
Choosing and Using Fundraising Software: Tips and tricks to demystify the process (May 15, 2008)

• Duration: One hour
• Speaker(s): Dan Germain, Senior Executive, Strategic Business Development, Advanced Solutions International, Inc.; Gary Green, VP for Technology, National Kidney Foundation; David Drinnon, Pastor of Technology, Second Baptist Church
 
Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation (May 13, 2008)

• Duration: One hour
• Speaker(s): Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau
 
Digital Strategies: Getting the Most Bang for Your Buck (Apr 29, 2008)

• Duration: One hour
• Speaker(s): Laura Dawson, Independent Consultant
 
Design that Clicks: Crafting E-mails that Encourage Greater Response (Mar 11, 2008)

• Duration: One hour
• Speaker(s): Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner
 
Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results (Feb 21, 2008)

• Duration: One hour
• Speaker(s): Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society
 
Developing a Digital Distribution Strategy (Feb 12, 2008)

• Duration: One hour
• Speaker(s): Andrew Brenneman, Manager, Digital Media Group, University of Chicago Press, Books Division
 
What Every Publisher Needs to Know About Content Management (Dec 5, 2007)

• Duration: One hour
• Speaker(s): Bill Trippe, Senior Analyst, Gilbane Group; Jabin White, Vice President for Product Development, Silverchair Inc.
 
Your Brand and Search: Opportunities & Pitfalls (Oct 4, 2007)

• Duration: One hour
• Speaker(s): Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec
 
E-mail Communications for the Web 2.0 World (Aug 22, 2007)

• Duration: One hour
• Speaker(s): Luc Vezina, VP, Marketing and Product Management, GOT Corporation; Bill Baird, President, Baird Direct Marketing; Vicki Gardner, Director of Information Technology, SpecComm International
 
Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand (Jul 11, 2007)

• Duration: One hour
• Speaker(s): Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME
 
Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs (May 10, 2007)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing
 
Direct Marketing’s Biggest Hurdles: Are you Getting Over Them? (Feb 28, 2007)

• Duration: One hour
• Speaker(s): Russell Kern, CEO & founder, The Kern Organization
 
E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI (Feb 22, 2007)

• Duration: One hour
• Speaker(s): Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.
 
Expand Your Brand: Webinars for Publishers (Oct 19, 2006)

• Duration: One hour
 
34 Market-Tested Ideas to Lift Sagging Direct Mail Performance (Sep 28, 2006)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and founder, The Kern Organization
 
25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200% (Jun 8, 2006)

• Duration: One hour
• Speaker(s): Russell Kern, CEO and Founder, The Kern Organization