eLearning: Webinars & Virtual Trade Shows

How to Engage Customers Across Channels

• Duration: One hour
• Speakers: Debra Ellis, Founder, Multichannel Marketing Consultancy, Wilson Ellis Consulting; Kevin Skurski, Director of Marketing Communications, Bronto Software
• Sponsored by: Bronto

Real "Cross-Media" Campaigns--Not your Father's Multi-touch Integrated Marketing

• Duration: One hour
• Speakers: Gary Robbins, Vice President/Partner – Business Development , Frost & Sullivan, Joshua Barnes, Director of Social Strategy, SocialMatica
• Sponsored by: CDS Global

Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too

• Duration: One hour
• Speakers: Daryl Nielson, World Wide Email Manager, Hewlett-Packard; Sridhar Shankar, Digital Marketing Analyst, Hewlett-Packard; Bradley Dornick, Senior Account Manager, Pepper
• Sponsored by: Aprimo

Personalization 2.0: Delivering the multichannel experience that Nurtures Engagement and Leads

• Duration: One hour
• Speakers: Ernan Roman, President, Marketing Consultancy, Ernan Roman Direct Marketing and Carolyn Goodman, President and Creative Director, Goodman Marketing Partners
• Sponsored by: HubSpot

12 Ways to Increase Response for Your Postcards (and Self-Mailers)

• Duration: One hour
• Speakers: Alan Rosenspan, President, Alan Rosenspan & Associates; Keith Goodman, Vice President of Corporate Solutions, Modern Postcard
• Sponsored by: Modern Postcard

7 Social Media Secrets That Make Good Direct Marketing Campaigns Great

• Duration: One hour
• Speakers: Julie Perry, VP & Social Media Director, BLASTmedia
• Sponsored by: Act-On

Augmented Reality Marketing: New Technologies Enabling the Ultimate Multichannel Experience (2011 InterACT! Virtual Show session)

• Duration: One hour
• Speakers: Vivian Rosenthal, Founder & CEO, GoldRun

PURL Case Study: Cox Cable (2011 InterACT! Virtual Show session)

• Duration: 30 Minutes
• Speakers: Paul Cady, Director of Digital Solutions, Westland Printers and Tony LaManna, Manager, Agency Services, INDROS Group – Easypurl.com

Calvin Klein QR Code Campaign (2011 InterACT! Virtual Show session)

• Duration: 30 Minutes
• Speakers: Val DiGiancinto, Vice President, Interactive Solutions, The Ace Group
• Sponsored by: Konica Minolta

Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)

• Duration: One hour
• Speakers: Stephanie Miller, VP, Digital Messaging Solutions, Aprimo
• Sponsored by: Compuware

Two Multichannel Case Studies: Zions Bank and Stop Hunger Now (2011 InterACT! Virtual Show session)

• Duration: One hour
• Speakers: Rod Brooks, President and CEO, Stop Hunger Now; Chessney Barrick, Director of Marketing and Communications, Stop Hunger Now; Matthew Wilcox, eBusiness Director, Zions Bancorporation

Hands-on Workshop – Create your Own QR Code, PURL, App, Short Code (2011 InterACT! Virtual Show session)

• Duration: 45 minutes
• Speakers: Jennifer Wong, Digital Solutions Manager, Optify; Anthony Joseph, Vice President, Marketing and Customer Experience, Optify
• Sponsored by: easypurl

Making Mail Mobile: Direct Mail & QR Codes – Scanning your way to Success! (2011 InterACT! Virtual Show session)

• Duration: One hour
• Speakers: Dave Henkel, President, Johnson & Quin; Joel Morrow, CEO, Mobile Fusion

PureFlo Landing Page Case Study (2011 InterACT! Virtual Show session)

• Duration: 30 minutes
• Speakers: Brian Lewis, Vice President, Engine Ready

Multichannel Lead Nurturing (2011 InterACT! Virtual Show session)

• Duration: 45 minutes
• Speakers: Dan McDade, President & CEO, PointClear; Ellie Mirman, Marketer in Residence, HubSpot
• Sponsored by: Mardev-DM2

45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)

• Duration: 45 minutes
• Speakers: Andrew Kordek, Co-Founder & Chief Strategist, Trendline Interactive; M.J. Anderson, CMO, Trekk Cross-Media; Jon Otto, CEO, Visions, Inc.
• Sponsored by: Xerox

Keep the Customer: Carnival Cruise Lines Social Media Campaign (2011 InterACT! Virtual Show session)

• Duration: 30 minutes
• Speakers: Cristina Bell, Sr. Analyst, Custom Data & Partnership Research, Experian Hitwise

Opening Keynote: Get Bold! Creating a Social Business Agenda (2011 InterACT! Virtual Show session)

• Duration: One hour
• Speakers: Sandy Carter, Vice President Social Business Evangelism and Sales, IBM
• Sponsored by: Compuware

Email + Facebook + Twitter: Connecting the Dots to ROI

• Duration: One hour
• Speakers: Rajiv Parikh, CEO, Position 2; Tina Stewart, SVP of Marketing, Lyris, Inc.
• Sponsored by: Lyris

All About eMail Virtual Conference & Expo 2011

Optimized Direct Marketing: Integrating Print, Mobile, Social and Online into One Winning Marketing Campaign

• Duration: One hour
• Speakers: Barb Pellow, Group Director, InfoTrends; Liz Miller, Vice President, Global Programs & Operations, CMO Council
• Sponsored by: Standard Register

New Response-Boosting Design & Techniques for Direct Mail

• Duration: One hour
• Speakers: Patrick Fultz, Owner, DM Creative Group, LLC and Michael Capuzzi, Owner, CopyDoodles

Personalization Prowess: Anatomy of a Top Performing Email Marketer

• Duration: One hour
• Speakers: Ian Michiels, Principal Analyst, Gleanster Research; Tina Stewart, SVP of Marketing, Lyris
• Sponsored by: Lyris

Scan It Baby! How and Why Tags Are Revolutionizing Digital Marketing

• Duration: One hour
• Speakers: Paul Cunnington, Director of TAG Product Management, Startup Business Group, Microsoft Corporation and Dave Motheral, Director ISV Alliances, Aprimo
• Sponsored by: Aprimo

Nail the Landing Page: 5 Steps to Maximize Conversions and Deliver an Experience Your Customers Will Love

• Duration: One hour
• Speakers: Sandra Niehaus, VP User Experience and Creative Director, Closed Loop Marketing; Lance Loveday, CEO, Closed Loop Marketing
• Sponsored by: Act-On Software

5 Ways to Create a More Profitable Customer Database

• Duration: One hour
• Speakers: Jeff Mungo, VP B2B Services, Infogroup
• Sponsored by: Infogroup

Mobile: Integral to the Cross Media Mix

• Duration: One hour
• Speakers: Ryan Farris, President, EarthIntegrate; M. J. Anderson, CMO, Trekk Cross-Media
• Sponsored by: HP

Optimized Direct Marketing: Getting Personal and Local to Drive Sales and Protect Your Brand

• Duration: One hour
• Speakers: Mark Rexroat, Director of Marketing Communications, Sprint; Andrew Leatherman, Partner, Weber Associates
• Sponsored by: Standard Register

Free Webinar: Turbocharging Your E-Commerce Conversion

• Duration: One hour
• Speakers: Tim Ash, CEO, SiteTuners.com; Andreas Stenzel, Senior Manager of Online Marketing, TRUSTe
• Sponsored by: TRUSTe

The New World of Direct Mail: When, why and how to use mail to create engagement and response in multichannel marketing campaigns

• Duration: One hour
• Speakers: Richard Tooker, Vice President, Solutions Architect, KBM Group; Mark Gardner, Senior Production Manager, Merkle; Paul Manion, Creative Director, Merkle
• Sponsored by: QuantumDigital

2011 Email Marketing Trends and Truths

• Duration: One hour
• Speakers: Shar VanBoskirk, Vice President, Principal Analyst, Forrester Research, Inc. and Tina Stewart, Senior Vice President, Marketing, Lyris, Inc.
• Sponsored by: Lyris

Google+ and the New Facebook: How does the changing face of social media impact your online marketing?

• Duration: One hour
• Speakers: Timothy Seward, Founder & CEO, ROI Revolution; Nik Hewitt, Lead Strategist, Global Social Media Marketing, Conversify; Kipp Bodnar, Inbound Marketing Manager, HubSpot
• Sponsored by: HubSpot

The New World Order: Creating an All Digital Brand–Secrets You Need to Know

• Duration: One hour
• Speakers: Jeanniey Mullen, Global EVP, CMO, Zinio and VIVmag; Nick Fugaro, CEO, Vivastream; Jocelyn Taylor, Publisher, VIVmag; and Hope Frank, CMO, Webtrends
• Sponsored by: Zinio

The Secrets of Social Media Lead Generation

• Duration: One hour
• Speakers: Jeff Molander, CEO, Molander & Associates Inc. and Gunnar Branson, Principal, Branson Powers, Inc.
• Sponsored by: HubSpot

The 7 Deadly Sins of Landing Page Design

• Duration: One hour
• Speakers: Tim Ash, President/CEO, SiteTuners; Andreas Stenzel, Marketing Director, TRUSTe
• Sponsored by: TRUSTe

The QR Code’s Impact on Direct Mail and Print: Delivering Improved Campaign Measurement, ROI and Conversion Rates

• Duration: One hour
• Speakers: Chris Wayman, VP and General manager, Mobile Marketing, Merkle; Mike Ricci, VP of Mobile, Webtrends
• Sponsored by: QuantumDigital

The New Face of Email: Integrating Social, Triggers, Rich Media and Personalization into B-to-B mailings and More!

• Duration: One hour
• Speakers: Amy Africa, President, CEO, Eight by Eight and Debra Ellis, President, Wilson & Ellis Consulting
• Sponsored by: Infogroup

From Concept to Customer...Leveraging Cross Media Communications

• Duration: One hour
• Speakers: Robert Carrier, VP of Marketing, PULP; Tony Tarpey, VP of Marketing, SmartSoft; Brian Scott, Graphic Designer, KollMorgen; and Linda Mecimore, Manager, North American Marketing Communications, KollMorgen
• Sponsored by: HP

Free Webinar: How a Strong Approach to Security Can Lead to Impressive ROI

• Duration: One hour
• Speakers: Ryan White, Sr. Product Marketing Specialist, Symantec
• Sponsored by: VeriSign/Symantec

5 Cross-Channel Retail Fraud Risks-And How To Avoid Them

• Duration: One hour
• Speakers: Tom Donlea, Managing Director, Americas, Merchant Risk Council; Pete Pouridis, Vice President of Loss Prevention, The Neiman Marcus Group
• Sponsored by: LexisNexis

Free Webinar: Riding the E-Commerce Wave: Techniques for Maximizing Retail Email

• Duration: One hour
• Speakers: Michael Weston, GM and Senior VP of EMEA, Lyris, Inc.
• Sponsored by: Lyris, Inc.

Landing Page Best Practices for Multichannel Marketers and Direct Mailers

• Time/Duration: 2 p.m. ET/11 a.m. PT; One hour
• Speakers: Brian Lewis, Vice President, Engine Ready; Tim Ash, CEO, SiteTuners.com

Finding Direction as New Market Dynamics Take Hold of the Book Industry

• Duration: One hour
• Speakers: John Morse, President and Publisher, Merriam-Webster, Inc.; Brett Cohen, Vice-President, Quirk Books
• Sponsored by: HP

SEM for Direct Marketers - Finding the keywords, offer, audience and landing pages to drive conversions from your paid search

• Duration: One hour
• Speakers: Kevin Lee, Founder, Chairman & CEO, Didit
• Sponsored by: HubSpot

Multi-channel Tactics You Must Deploy to Gain New Customers

• Duration: One hour
• Speakers: Greg Grdodian, President, Infogroup/Edith Roman and Infogroup/ePostDirect
• Sponsored by: Infogroup/Edith Roman

Better Choices for Green Printing and Marketing

• Duration: One hour
• Speakers: Meta Brophy, Director, Publishing Operations, Consumers Union; Paul C. Biggs, Director, MeadWestvaco Marketing Solutions; Brian Dudley, VP, MeadWestvaco Marketing Solutions
• Sponsored by: NewPage Corporation

Email Optimization Secrets: What 1,397 Marketers Are Doing To Get Better Results

• Duration: One hour
• Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
• Sponsored by: Lyris, Inc.

ROI Retail Roundtable - From SMS to the iPad: Best Practices in Mobile Commerce and Marketing

• Duration: 45 minutes
• Speakers: Michael Becker, NA Managing Director, Mobile Marketing Association; Amit Shah, Director of Online Marketing, Mobile & Social Media, 1-800-Flowers.com; Gary Wohlfeill, Creative Director, Moosejaw Mountaineering
• Sponsored by: Gomez

What You Don't Know About SEM - Secrets to Increasing ROI from Paid Search

• Duration: One hour
• Speakers: Jen Doyle, Senior Research Analyst, MarketingSherpa; Kevin Lee, Founder, Chairman & CEO, Didit
• Sponsored by: HubSpot

Making Mobile Work

• Duration: One hour
• Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association; David Javitch, Vice President of Marketing, Scanbuy; Oscar Padilla, Director, Interactive Services, Vertis Communications
• Sponsored by: HP

Cross-Media – Personal, Painless and Profitable

• Duration: One hour
• Speakers: Brooks Balogh, Digital Media Specialist, Progressive Communications; Brian DeWitt, Managing Director, Partner, PrismDigital; Jason Ellis, Vice President Business Development, the e.f. group
• Sponsored by: XMPie

Agencies in 2010: Challenges & Opportunities - Leaders from top agencies forecast marketing's future and define the technologies that will pave the way

• Duration: One hour
• Speakers: Trish Wheaton, Global Chief Marketing Officer, Wunderman; David Brown, Senior Vice President & General Manager, Meredith Integrated Marketing; Stacia Goddard, Executive Vice President, Purple@Epsilon
• Sponsored by: QuantumDigital

Triggered Emails: Delivering the “Right Message at the Right Time"

• Duration: One hour
• Speakers: Loren McDonald, VP Industry Relations, Silverpop
• Sponsored by: Silverpop

Landing Pages That Convert - Turn more of your traffic into leads and sales

• Duration: One hour
• Speakers: Sarah Mannone, Director, Account Services, Trekk Cross-Media; Cristin Siegel, Director of User Experience and Research, Designkitchen
• Sponsored by: HubSpot

Digital Publishing and Advertising Dollars - Market to the technically inclined masses and drive ROI

• Duration: One hour
• Speakers: Jeanniey Mullen, Global Executive Vice President, CMO, Zinio and VIVmag; Bob Sacks, CEO Precision Media Group and Industry Expert; Stephanie Jackson, Director, Strategic Marketing Solutions, Zinio; Adrienne Wallace, Vice President of Marketing, VIVmag
• Sponsored by: Zinio

Reaching the Unreachable Consumer…The Right Media Mix

• Duration: One hour
• Speakers: Cabot Woolley, Senior Vice President, Trialogue Direct and Brian Wildermuth, President and Co-Founder, SharperAgent
• Sponsored by: HP

Get Relevant, Get Results: How to Improve Email Marketing Through Relevance

• Duration: One hour
• Speakers: David Daniels, CEO, The Relevancy Group, LLC; Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
• Sponsored by: Lyris, Inc.

Leveraging Location…Delivering Results

• Duration: One hour
• Speakers: Aaron Leibtag, Director of Financial Strategy, Planning & Analysis, Priszm Income Fund
• Sponsored by: Pitney Bowes

Triggers, Events and Marketing Automation - Pair the right data with the right strategy for success

• Duration: One hour
• Speakers: Kirsten Cutshall, President, Steel Advertising & Interactive; Alan Weber, Principal, Data to Strategy Group and Ed Keough, Senior VP of Sales and Marketing, Futureguard Building Products
• Sponsored by: QuantumDigital

Blogging and Social Media – Perfect Together Strategies for integrating these two search-driven channels

• Duration: One hour
• Speakers: Chris Baggott, CEO, Compendium Blogware; Ami Packard, Director of Database Marketing Strategy and New Initiatives, Expedia
• Sponsored by: Compendium Blogware

Live Retail Website Lab - As seen during the 2010 Retail Marketing Virtual Conference & Expo

• Duration: 45 minutes
• Speakers: Amy Africa, President, Chief Imagin-8-tor, Eight by Eight; Chris Goward, CEO and Co-founder, WiderFunnel Marketing; and Eric Anderson, Vice President of Marketing, White Horse
• Sponsored by: Chase Paymentech

Design Lab: How to Make Your Retail Website Friendly to Search Engines and Visitors - As seen during the Retail Marketing Virtual Conference & Expo

• Duration: 45 minutes
• Speakers: Jeffrey Eisenberg, Internet Marketing Strategy Speaker and Author
• Sponsored by: Bridgeline Digital

Going Mobile: How to Get and Keep On-the-Go Consumers - As seen during the 2010 Retail Marketing Virtual Conference & Expo

• Duration: One hour
• Speakers: Michael Becker, North America Managing Director, Mobile Marketing Association; Andrew "Drew" Koven, President of E-commerce and Customer Experience, Steve Madden

How to Create Loyal Customers and Sales with Social Media - As seen during the 2010 Retail Marketing Virtual Conference & Expo

• Duration: 40 min
• Speakers: Kevin Ertell, Vice President, Retail Strategy, ForeSee Results; Adam Cohen, Partner, Social Media Practice Lead, Rosetta
• Sponsored by: Compendium and Walter Karl

It’s a Matter of Trust: Driving Traffic and Increasing Sales - As seen during the 2010 Retail Marketing Virtual Conference & Expo

• Duration: 19 min
• Speakers: Robert Angus, Product Marketing Manager, Verisign
• Sponsored by: VeriSign

Why Web Performance is a Business Issue - As seen during the Retail Marketing Virtual Conference & Expo

• Duration: 20 min
• Speakers: Eric Schurr, Senior Vice President, Marketing, Gomez
• Sponsored by: Gomez

The Missing Email Metric-A Formula for Taking Your Email Program From Good to Great! - As seen during the 2010 Retail Marketing Virtual Conference & Expo

• Duration: 14 min
• Speakers: Karen McFarlane, Director of Global Marketing, Return Path
• Sponsored by: Return Path

Blogs, Articles, E-Books and More - How to develop better content marketing plans for better SEO results

• Duration: One hour
• Speakers: Heather Lloyd-Martin, President & CEO, Successworks; Vickie Chiappetti, E-marketing Project Manager, Milwaukee Electric Tool and Jennifer Cisney, Chief Blogger and Social Media Manager, Eastman Kodak Company
• Sponsored by: Inceptor

The Link Between Palm Oil and Paper – How palm oil sourcing impacts the market for certified fiber papers

• Duration: One hour
• Speakers: Craig Hanson, Director of People & Ecosystems Program, World Resources Institute; Amber S. Garwood, Vice President, Communications and Government Affairs, NewPage Corporation
• Sponsored by: NewPage Corporation

Master Your Distributed Marketing Challenges- Reduce marketing/sales materials costs, achieve brand consistency among other benefits with Web-based solutions and tools

• Duration: One hour
• Speakers: Sam Moore, President, Resonetrics LLC
• Sponsored by: Iron Mountain

Think Fast! - As seen during the 2010 FundRaising Success Virtual Show and Conference

• Duration: One hour
• Speakers: Jo Sullivan, Senior Director of Integrated Marketing, CDR Fundraising Group; Tom Harrison, President and CEO, Russ Reid; Dane Grams, Development Director, GLSEN; Kristin MCurry, Principal, MindSet Direct; Geoff Peters, President and CEO, CDR Fundraising Group; and Thomas Daubert, Director of Development, NJ Symphony Orchestra
• Sponsored by: US Monitor

Feel the Power! - As seen during the 2010 FundRaising Success Virtual Show and Conference

• Duration: Half hour
• Speakers: Jeff Brooks, Creative Director, TrueSense Marketing
• Sponsored by: DaVinci Direct and SofTrek

Online Competitive Intelligence - How to gather Web data to improve performance as well as get a jump on your competition

• Duration: One hour
• Speakers: Gary Hennerberg, President, Hennerberg Group Inc.
• Sponsored by: Gomez

The Secret to Selling More Product with Video

• Duration: One hour
• Speakers: Gary Lombardo, Director of Product Marketing, Brightcove
• Sponsored by: Brightcove

You Can’t Manage What You Don’t Measure

• Duration: One hour
• Speakers: David Hess, Vice President of Sales & Marketing, Proven Direct/Proven Pictures; Dianna Bisswurm, Director of Industry Outreach, ISSA; Lisa Jones, President, Business Direct Marketing; Jim Gabalski, Director, Strategy Services, Emerge Partners
• Sponsored by: HP

Webinar Leads Demystified – Best practices for leveraging both webinar registrants and attendees

• Duration: One hour
• Speakers: Dan McDade, President & CEO, Point Clear; M.H. “Mac” McIntosh, President, Mac McIntosh Inc.
• Sponsored by: ON24

Follow That Lead - Best practices and new tricks for lead nurturing programs

• Duration: One hour
• Speakers: Ernan Roman, Founder & Principal, Ernan Roman Direct Marketing and Russell Kern, Founder and President, The Kern Organization
• Sponsored by: HubSpot

Five Myths (and Five Truths) About Digital Measurement for Marketers

• Duration: One hour
• Speakers: Eric T. Peterson, Web Analytics Demystified and Matt Poepsel, Gomez
• Sponsored by: Gomez

Green Marketing Without Greenwashing - How to legally and ethically back up your environmental claims

• Duration: One hour
• Speakers: Scot Case, Vice President, TerraChoice; Randi W. Singer, Litigation Partner, Weil, Gotshal & Manges; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation; Ben Grossman, Co-president, Grossman Marketing Group
• Sponsored by: New Page

Direct Marketers: Capitalizing on the Changing Media Mix

• Duration: One hour
• Speakers: Val DiGiacinto, Vice President Sales, The Ace Group, Inc.; Jeremy B. Edelman, Senior Coordinator, Retail Marketing, NBA and Grant Fletcher, Rastar
• Sponsored by: HP

10 Trends That Will Make or Break Your Email ROI in 2010

• Duration: One hour
• Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris Inc.
• Sponsored by: Lyris

Get Ready for Direct Marketing 3.0 - New technologies integrate the strengths of offline and online channels for better ROMI

• Duration: One hour
• Speakers: Megan Talbott, Director of Insight & Strategy, Hawkeye; Mark Cira, CEO and Founder, PrintSf.com; Jamie Klemcke, Director of Marketing, Quantum Digital and Larry Zusman, Worldwide Marketing Manager, XMPie Business Unit, Xerox Corp.
• Sponsored by: QuantumDigital

Smart Fixes for Slacker Web Pages - Action plans for improving online conversions

• Duration: One hour
• Speakers: Jim Sterne, Founder, Target Marketing of Santa Barbara; Tim Carroll, Vice President, Website Management and User Marketing, GlobalSpec; Brett Zucker, Chief Technology Officer, Bridgeline Software
• Sponsored by: Bridgeline Software

Maximize The Mobile Opportunity – 5 Ways To Deliver Quality Mobile Web Experiences

• Duration: One hour
• Speakers: Vidya Drego, Senior Analyst, Forrester Research
• Sponsored by: Gomez

Achieve Marketing Dashboard Nirvana- Practical tips for quickly building and maintaining these data insight tools

• Duration: One hour
• Speakers: Stephen McDaniel, Principal and co-founder, Freakalytics
• Sponsored by: Tableau Software

7 Online Customer Experience Lessons from 2009... And How to Improve In 2010

• Duration: One hour
• Speakers: Larry Freed, CEO and President ForeSee Results and Imad Mouline, CTO at Gomez
• Sponsored by: Gomez

Lights, Camera ... Share and Sell! - How to integrate video into social media efforts

• Duration: One hour
• Speakers: Gary Lombardo, Director of Product Marketing, Brightcove and Doug Garnett, President/Executive Producer, Atomic Direct
• Sponsored by: Brightcove

Social + Email Marketing: The Dynamic Duo

• Duration: One hour
• Speakers: Blaine Mathieu, Chief Marketing Officer, Lyris Inc.; Introduction by Peggy Hatch, Publisher, Target Marketing Group
• Sponsored by: Lyris, Inc.

Trends in Customer Intelligence - Where the rubber meets the road in 2010 and beyond

• Duration: One hour
• Speakers: Dave Frankland, Senior Analyst, Forrester Research
• Sponsored by: Experian

Put Your SEO on Steroids With Blogs - How to use blogging to maximize customer engagement and hook new prospects

• Duration: One hour
• Speakers: Greg Verdino, Chief Strategy Officer, crayon LLC; Chris Baggott, CEO, Compendium Blogware
• Sponsored by: Compendium Blogware

Paper or Electronic? The Impact of Choices

• Duration: One hour
• Speakers: Don Carli, Senior Research Fellow, Institute for Sustainable Communications; Brian Kozlowski, Director, Sustainable Development, NewPage Corp.
• Sponsored by: NewPage Corp

Leverage Search, and Ye Shall Be Found

• Duration: One hour
• Speakers: Heather Lloyd-Martin, President and CEO, Successworks
• Sponsored by: QuantumDigital

The Results are In: Using Best Practices Will Get Your Email Delivered

• Duration: One hour
• Speakers: Jeremy Saibil, Director of Deliverability, Campaigner; Simms Jenkins, Chief Executive Officer, BrightWave Marketing
• Sponsored by: Campaigner

10 Mistakes Your Website Is Making (And How to Fix Them)

• Duration: One hour
• Speakers: Amy Schade, Director, Nielsen Norman Group; Matt Poepsel, Vice President of Performance Strategies, Gomez
• Sponsored by: Gomez

The Art of Customer Engagement

• Duration: One hour
• Speakers: M.J. Anderson, Chief Marketing Officer, Trekk Cross-Media; Slavi Samardzija, SVP, Director of Insights and Optimization, Wunderman; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
• Sponsored by: QuantumDigital

Transforming Data Into Relevance and ROI

• Duration: One hour
• Speakers: Ken Williams, Executive Director of Sales and New Business Development, Custom Solutions from SmartMoney; David Murken, National Sales Executive for On-Demand Solutions, CDS Global
• Sponsored by: CDS Global

Right-sourcing - The Best Strategy in a Challenging Economy

• Duration: One hour
• Speakers: Mark DeCollibus, Vice President, Client Reporting Services, TIAA-CREF; Jeff Peterson, Director, Print Supply Management, CUNA Mutual Group; Tana Lawson, Operations Manager, Document Services, Unum Group
• Sponsored by: NEPS

Using Mobile for E-mail Campaigns: A Primer

• Duration: One hour
• Speakers: Blaine Mathieu, CMO, Lyris Inc.
• Sponsored by: Lyris, Inc.

Lead Fulfillment That Gets Results

• Duration: 30 minutes
• Speakers: Bob Bly, Freelance Copywriter; Alan Rosenspan, President, Alan Rosenspan & Associates
• Sponsored by: Iron Mountain Fulfillment Services

Lead Scoring for B-to-B Marketers

• Duration: One hour
• Speakers: Adam Needles, Director, Field Marketing, Silverpop
• Sponsored by: Silverpop

Get Customer-Centric With Segmentation - Using data across your organization for better customer ROI

• Duration: One hour
• Speakers: Greg Bright, Director, Data Management, The Arizona Republic; Dan Marks, Chief Marketing Officer, First Tennessee Bank; Mike Mancini, Vice President of Data Product Management, Nielsen Claritas
• Sponsored by: Nielsen Claritas

Cut Fulfillment Program Costs and Lift ROI

• Duration: 30 minutes
• Speakers: Kate Dunn, President, Digital Innovations Group
• Sponsored by: Iron Mountain Fulfillment

The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail

• Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
• Sponsored by: QuantumDigital

Paper Choices: Post-Consumer Recycled, Responsibly Forested and Everything In-Between

• Duration: One hour
• Sponsored by: NewPage Corporation

Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for todays marketplace

• Duration: One hour
• Speakers: Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
• Sponsored by: QuantumDigital

Understanding Catalog Consumers in the Emerging Green Movement

• Time/Duration: 2:00 PM ET/11:00 AM PT; One hour
• Speakers: John Neswadi, Senior Product Manager, Experian Marketing Services; Carol Worthington-Levy, Partner, Creative Services, LENSER
• Sponsored by: Experian Marketing Services

18 Ways to Boost Your SEM Performance in a Down Economy

• Duration: One hour
• Speakers: Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing
• Sponsored by: Idearc Search Marketing

Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns

• Duration: One hour
• Speakers: Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
• Sponsored by: Quebecor World, Univenture, InfoPrint

Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program

• Duration: One hour
• Speakers: Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House

60 Minutes to Accelerate Holiday Sales “ Top tips for leveraging Q408 e-mail campaigns

• Duration: One hour
• Speakers: Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner
• Sponsored by: Campaigner

Behind the Logos: Environmental Certifications and the Printing Process

• Duration: One hour
• Speakers: Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports
• Sponsored by: Quebecor World

Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again

• Duration: One hour
• Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path
• Sponsored by: Return Path

Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites

• Duration: One hour
• Speakers: Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America
• Sponsored by: The Kern Organization

All About: Sustainability Webinar Series - Manage Your List the Green Way

• Duration: One hour
• Speakers: Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian

Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities

• Duration: One hour
• Speakers: Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software
• Sponsored by: Tableau Software

Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment

• Duration: One hour
• Speakers: Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization
• Sponsored by: The Kern Organization

Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation

• Duration: One hour
• Speakers: Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau
• Sponsored by: eBureau

Design that Clicks: Crafting E-mails that Encourage Greater Response

• Duration: One hour
• Speakers: Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner
• Sponsored by: Campaigner

Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results

• Duration: One hour
• Speakers: Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society
• Sponsored by: The Kern Organization

Your Brand and Search: Opportunities & Pitfalls

• Duration: One hour
• Speakers: Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec
• Sponsored by: SendTec

Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand

• Duration: One hour
• Speakers: Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME
• Sponsored by: Modern Postcard

Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs

• Duration: One hour
• Speakers: Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing
• Sponsored by: The Kern Organization

Direct Marketing’s Biggest Hurdles: Are you Getting Over Them?

• Duration: One hour
• Speakers: Russell Kern, CEO & founder, The Kern Organization
• Sponsored by: The Kern Organization

E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI

• Duration: One hour
• Speakers: Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.
• Sponsored by: Campaigner

34 Market-Tested Ideas to Lift Sagging Direct Mail Performance

• Duration: One hour
• Speakers: Russell Kern, CEO and founder, The Kern Organization
• Sponsored by: The Kern Organization

25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200%

• Duration: One hour
• Speakers: Russell Kern, CEO and Founder, The Kern Organization
• Sponsored by: The Kern Organization