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eLearning: Webinars & Virtual Trade Shows

Target Marketing Group (TMG) webinars are live, interactive, educational conferencing sessions for industry professionals. As an attendee, view the webinar using your home or office PC and listen to speaker presentations via streaming audio.

Read on for a list of all of our upcoming webinars, as well as webinars available on-demand in the TMG webinar library. The TMG editorial team continuously reviews the webinar listings on this page, so you can be sure that all of the archived webinars contain timely information that will benefit you and your business.

Experiencing difficulty accessing/viewing a Target Marketing Group webinar? Please call (800) 627-2689.

Interested in information about sponsoring a Target Marketing Group webinar? Click here.

Upcoming eLearning Events

7 Ways to Tailor Content to Prospects and Customers

(Oct 8, 2014)
  • Time/Duration: 2 p.m. (ET)/11 a.m. (PT); One hour
  • Speakers: Talibah Mbonisi, Director of Marketing Operations, Silverpop, an IBM Company
  • Sponsored by: Silverpop, an IBM Company
 

Print Less, Make More: How to save a lot of money and dramatically increase marketing ROI by printing smarter

(Oct 22, 2014)
  • Time/Duration: 2:00pm ET/11:00am PT; One hour
  • Speakers: Geoff Wolf, EVP Marketing & Strategy, J.Schmid and Jeremy Suratt, Sr. Solution Marketing Manager, Iron Mountain
  • Sponsored by: Iron Mountain
 

Standing Out in Social Media: How to be heard when Facebook and Twitter control the microphone

(Oct 23, 2014)
  • Time/Duration: 2 p.m. (ET)/11 a.m. (PT); One hour
  • Speakers: Jim Tobin, President, Ignite Social Media
  • Sponsored by: Act-On Software
 

All About eMail Virtual Conference & Expo 2014

(Nov 13, 2014)
  • Time: 10:00 a.m. - 4:30 p.m. ET
  • Sponsored by: Act-On Software, Marketo, and more!
 

Archived eLearning Events

Perfecting Your From Lines, Subject Lines and Pre-Header Text

(Nov 13, 2014)
  • Time/Duration: 12:30 p.m. (ET); 45 min
  • Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook
 

Reaching B-to-B Buyers: How to target, engage and nurture the right business prospects for your sales team

(Sep 30, 2014)
  • Duration: One hour
  • Speakers: Ruth P. Stevens, President, eMarketing Strategy
  • Sponsored by: Infogroup
 

Brunch & Learn: Big Things You Can Do With Little Data

(Sep 30, 2014)
  • Duration: 45 minutes
  • Speakers: Carolyn Goodman , President/Creative Director, Goodman Marketing Partners and Rachel Rosin, Marketing Specialist, Demand Generation, Act-On Software, Inc.
  • Sponsored by: Act-On Software
 

The 5 Steps to Profit with Google AdWords

(Sep 16, 2014)
  • Duration: One hour
  • Speakers: Phil Frost, Founder/COO, Main Street ROI
  • Sponsored by: LogMyCalls
 

Converting Website Visitors to Sales Opportunities

(Sep 10, 2014)
  • Duration: One hour
  • Speakers: Janelle Johnson, Director, Demand Gen Marketing, Act-On Software, Inc. and Monica Mayk, Marketing Director, Market Connections
  • Sponsored by: Act-On Software
 

From White Space to Dollars: Trends in TransPromo

(Aug 27, 2014)
  • Duration: One hour
  • Speakers: Lori Messina, Executive Vice President, Access Direct Systems Inc.; John DiNozzi, Sr. Vice President, Access Direct Systems Inc.; and Thomas Harter, Jr., CEO, Microdynamics Group
  • Sponsored by: Canon Solutions America
 

Brunch & Learn: How to Write Effective Email and LinkedIn Messages that Boost Response

(Aug 20, 2014)
  • Duration: 45 minutes
  • Speakers: Jeff Molander, Sales Trainer, Molander & Associates Inc. and Janelle Johnson, Director of Demand Gen Marketing, Act-On Software
  • Sponsored by: Act-On Software
 

Spanning the Globe with Google

(Aug 19, 2014)
  • Duration: One hour
  • Speakers: Matthew Capala, Founder, SearchDecoder; Nataly Kelly, VP of Marketing, Smartling
  • Sponsored by: Smartling
 

Ears to the Ground: Deliver the Perfect Message by Listening to Your Customers

(Aug 12, 2014)
  • Speakers: Talibah Mbonisi, Director of Marketing Operations, Silverpop, an IBM Company
  • Sponsored by: Silverpop, an IBM Company
 

Integrated Marketing Virtual Conference 2014

(Aug 7, 2014)
  • Sponsored by: Pardot, Act-On Software, Marketo, ifbyphone, Symantec, Teradata and more!
 

How to Make Google Fall in Love With You

(Jul 29, 2014)
  • Duration: One hour
  • Speakers: Michael H. Fleischner, CEO, Big Fin Solutions & Internet Marketing Consultant
  • Sponsored by: LogMyCalls
 

Adopting Customer Obsessed Campaign Management Solutions

(Jul 24, 2014)
  • Duration: One hour
  • Speakers: Jason McNellis, Senior Analyst, Customer Insights, Forrester Research Inc. and George Corugedo, Co-founder & CTO, RedPoint Global
  • Sponsored by: RedPoint Global Inc.
 

Webinar Express: Web 4.0 – Creating a Highly Personalized Digital Experience

(Jul 21, 2014)
  • Duration: 20 minutes
  • Speakers: Melinda Cormier, Demand Generation Manager, Ektron; Nate Treloar, Senior VP of Knowledge Services, Ektron
  • Sponsored by: Ektron
 

The Email Idea Book - 5 Futuristic Email Tactics you can Implement Today

(Jul 15, 2014)
  • Duration: One hour
  • Speakers: Matt Byrd, Email Marketing Manager, Litmus; Linda West, Manager of Demand Generation, Act-On Software
  • Sponsored by: Act-On Software
 

Webinar Express: Web 4.0 – From Demographics to Behavioral Targeting

(Jul 14, 2014)
  • Duration: 20 minutes
  • Speakers: Megan Menesale, Senior Product Marketing Manager, Ektron; Nate Treloar, Senior VP of Knowledge Services, Ektron
  • Sponsored by: Ektron
 

Website Personalization - The Next Level of Online Target Marketing

(Jul 9, 2014)
  • Duration: One hour
  • Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners; David Myers, Product Manager, Real-Time Personalization, Marketo
  • Sponsored by: Marketo
 

Webinar Express: Web 4.0 – The Future of Personalization

(Jul 7, 2014)
  • Duration: 20 minutes
  • Speakers: Sean Howe, Inbound Marketing Specialist; Nate Treloar, Senior VP of Knowledge Services, Ektron
  • Sponsored by: Ektron
 

Bottoms Up Marketing: The secret to higher ROI may be to start at the bottom

(Jun 24, 2014)
  • Duration: One hour
  • Speakers: Cyndie Shaffstall, Founder and CEM, Spider Trainers
  • Sponsored by: LogMyCalls
 

Webinar Express: Integration Ignites Inbound Leads for Marketing & Sales

(Jun 23, 2014)
  • Duration: 20 minutes
  • Speakers: Arjun Moorthy, VP Business Development & Partner Products, Hubspot; Peter Chase, Founder, Executive Vice President, Business Development, Scribe
  • Sponsored by: Scribe Software
 

Transactional Messaging - Much More than Just a Confirmation Email

(Jun 5, 2014)
  • Duration: 40 min
  • Speakers: Stephen Dumas, Segment Marketing Manager, Silverpop
  • Sponsored by: Silverpop
 

Bridging the Gap with Customers Using Big Data

(May 29, 2014)
  • Duration: One hour
  • Speakers: William Rand, Assistant Professor & Director, Center for Complexity in Business, University of Maryland; Jeff Jones, VP Solution Consulting, Teradata Corporation
  • Sponsored by: Teradata
 

How to Improve Email Opens, Clicks and Sales

(May 21, 2014)
  • Duration: One hour
  • Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Linda West, Manager of Demand Generation, Act-On Software
  • Sponsored by: Act-On Software
 

The Best Outbound Lead Generation Strategies: Tips and tools to drive more leads and better leads

(May 13, 2014)
  • Duration: One hour
  • Speakers: Ted Grigg, Direct Marketing Consultant and Strategist, DMCG and Cyndie Shaffstall, Founder and CEM, Spider Trainers
  • Sponsored by: LogMyCalls
 

A Reality Check: Augmented Reality

(Apr 30, 2014)
  • Duration: One hour
  • Speakers: Debora Haskel, VP Marketing, IWCO Direct and Martin Ahe, Partnerships Manager, Layar
  • Sponsored by: Canon Solutions America
 

The Principles of Demand: Key ingredients and benefits of a killer inbound marketing program

(Apr 23, 2014)
  • Duration: One hour
  • Speakers: Claire Rhoads, Revenue Marketing Coach, The Pedowitz Group; Heidi Bullock, Senior Director of Marketing, Marketo
  • Sponsored by: Marketo
 

Getting Ahead in a Customer-Driven World

(Apr 16, 2014)
  • Duration: One hour
  • Speakers: Dave Walters, Product Strategist, Silverpop
  • Sponsored by: Silverpop
 

How to Make Every Customer Touch Point Count!

(Apr 3, 2014)
  • Duration: One hour
  • Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners; Linda West, Manager of Demand Generation, Act-On Software
  • Sponsored by: Act-On Software
 

Next-Level Content Marketing

(Mar 25, 2014)
  • Duration: One hour
  • Speakers: Bob Bly, Copywriter/Internet Marketing Strategist; Mark Bornstein, Senior Director of Content Marketing, ON24, Inc.
  • Sponsored by: ON24
 

Brunch & Learn: Direct Marketing on a Shoestring Budget

(Mar 19, 2014)
  • Duration: 45 min
  • Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
  • Sponsored by: Act-On Software
 

Closing the Funnel: How Marketers Use Data and Attribution to Deliver Better Leads and Enable Sales

(Mar 18, 2014)
  • Duration: One hour
  • Speakers: Debbie Qaqish, Principal & Chief Strategy Officer, The Pedowitz Group; Jenny Vance, Founder and President, LeadJen; Carlton van Putten, VP of Marketing, LogMyCalls
  • Sponsored by: LogMyCalls
 

Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014

(Mar 13, 2014)
  • Sponsored by: Act-On Software | Marketo | Modern Postcard | AtTask, Inc. | ON24 | and more!
 

Webinar Express: Website Analytics that Actually Matter

(Mar 7, 2014)
  • Duration: 20 minutes
  • Speakers: Bob Canaway, VP Marketing, Ektron; Jim Carney, Content Marketing Manager, Ektron
  • Sponsored by: Ektron
 

Augmented Reality 101: Making 1-to-1 Marketing Leap Off the Page

(Mar 6, 2014)
  • Duration: One hour
  • Speakers: M.J. Anderson, Founding Partner and Executive VP of Creative Services, Trekk and Sheloo Koul, Product Manager – Digital Solutions - Mobile, UX, Cloud, Standard Register
  • Sponsored by: Standard Register
 

Webinar Express: How to Create the Best Landing Pages Ever

(Feb 28, 2014)
  • Duration: 20 minutes
  • Speakers: Bob Canaway, VP Marketing, Ektron; Melinda Cormier, Demand Generation Manager, Ektron
  • Sponsored by: Ektron
 

Trigger Emails That Hit the Mark and Drive Revenue

(Feb 27, 2014)
  • Duration: One hour
  • Speakers: Debra Ellis, Founder, Wilson & Ellis Consulting; Reggie Brady, President, Reggie Brady Marketing Solutions
  • Sponsored by: Pinpointe
 

Brunch & Learn: USPS 2014 – Uncertainties and Opportunities Mailers Need to Know

(Feb 19, 2014)
  • Duration: 45 minutes
  • Speakers: Brian Kurtz, Executive Vice President, Boardroom Inc. and Jody Berenblatt, Senior Advisor, GrayHair Advisors
  • Sponsored by: US Monitor
 

Webinar Express: Lead Nurturing Is More Than Just Email

(Feb 19, 2014)
  • Duration: 20 minutes
  • Speakers: Bob Canaway, VP Marketing, Ektron; Megan Menesale, Product Marketing Manager, Ektron
  • Sponsored by: Ektron
 

The New Google: How to Keep Your Pages on Top of Search Results in 2014

(Feb 12, 2014)
  • Duration: One hour
  • Speakers: Martin Laetsch, Director of Online Marketing, Act-Software and Kevin Lee, CEO, Didit
  • Sponsored by: Act-On Software
 

Brunch & Learn: Turn Turkeys Into Eagles! Over 50 Ways to Create a Direct Mail Winner or Fix a Loser – FAST!

(Feb 6, 2014)
  • Duration: One hour
  • Speakers: Bob Hacker “The smartest direct marketer I ever met.” -Denny Hatch
  • Sponsored by: High Performance DM
 

Content Marketing to Unlock Social Media Success

(Feb 5, 2014)
  • Duration: One hour
  • Speakers: Lee Odden, Founder and CEO, TopRank Online Marketing; Dayna Rothman, Sr. Content Marketing Manager, Marketo
  • Sponsored by: Marketo
 

Brunch & Learn: Mapping Out Your Email Calendar – How to plan ahead so you can send the right message at the right time for maximum results

(Jan 29, 2014)
  • Duration: 45 minutes
  • Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions
  • Sponsored by: Act-On Software
 

Email for Customer Acquisition: 5 Great Ways to Expand Your List, and Your Profits!

(Jan 28, 2014)
  • Duration: One hour
  • Speakers: Cyndie Shaffstall, Founder and CEM, Spider Trainers; Yeva Roberts, Sr. Product Manager, Data-Driven Marketing, Standard Register
  • Sponsored by: Standard Register
 

Copy Starters: 48 great ideas for letter and email openers

(Jan 14, 2014)
  • Duration: One hour
  • Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook
  • Sponsored by: Act-On Software
 

How To Tell If Your Marketing Is Working: Metrics that help you see under the hood and gauge real results

(Dec 17, 2013)
  • Duration: One hour
  • Speakers: Jon Miller, VP of Marketing and Co-founder, Marketo and Rebecca Madigan, Executive Director, Performance Marketing Association, Inc.
  • Sponsored by: Marketo
 

Brunch & Learn: Writing Effective Email Subject Lines

(Dec 12, 2013)
  • Duration: 45 min
  • Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook; Ethan Boldt, Chief Content Officer, Direct Marketing IQ
  • Sponsored by: Act-On Software