Who’s there for direct marketers with very little time or space to speak to their prospect ? Short Copy — that’s who! Join Who’s Mailing What!’s Paul Bobnak as he recognizes an underappreciated, but ultimately useful Real Marketing Hero.

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  • Douglas Kelly

    I will argue until I die that short copy comes from nothing but lazy copywriters and ill-informed advertisers who never measure their response.
    But of course, there’s always great work to be had writing catalogue copy.