Be the change you want to see in the world. In this episode of "What Were They Thinking?" Melissa discusses how Dick's Sporting Goods effectively used social media this week to share its values and inform the public of changes it intends to make in stores regarding gun sales.

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  • Bart Foreman

    One word describes this WWTT: FABULOUS. Spot-on. Okay, that’s sort of two words.

    • Melissa Ward

      Thanks! It felt like a natural tie-in after our Wednesday video, and was a great example to share. As always, thanks for watching!!!

  • Tony The Pitiful Copywriter

    I hope we realize there truly was some business discussion at Dick’s prior to their announcement(s). My guess it went something like this: what percentage of our sales is guns? And to who – do they shop other parts of the store? What percentage of gun sales are military style? How many buyers are actually under 21? And what is the PIA factor in being percieved as being “part of the problem” of gun violence, and not part of the solution? So, to me, Dick’s looks less heroic and more pragmatic. But I’ll take my social progress wherever, however I can get it. Because the pragmatic, unemotional answer to mass shootings is making fewer mass shooting tools available to people who want them.