Jay Baer, New York Times best-selling author and founder of Convince & Convert, joins Target Marketing's Thorin McGee in the first episode of Tech Talk — a new series that looks at the technology and methods driving marketing. In this episode, Baer explains how marketers can use software to "hug" their social media haters, or what he calls "on-stage haters." Then, get an inside look at Baer's new book Hug Your Haters and his "FEARS" model so you can start implementing a social media customer service strategy.

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  • Love this new series, Thorin! A convenient way to grasp the essentials of Jay Baer’s important message. Great job.

  • Chet_Dalzell

    Wow, great advice — for PR, marketing and customer experience, all worthwhile learning here. For someone who monitors voice of consumer, I can say this distills a lot of truths in one compact video. Nice work!

  • Jonathan Nelsen

    Nice beginning to the series, Thorin. I especially like the breakdown for small, medium, and enterprise-level businesses.

    Keep it up!

  • Tracy Briggs

    Thanks for addressing this important topic. I look forward to hearing more.