While it may seem like every marketer has some sort of Valentine's Day campaign, there is a way to stand out beyond the hearts and roses. Take inspiration from the teams at Mars Wrigley Confectionery, Doritos Canada, and Marvel and 20th Century Fox — marketers who went beyond the generic pink and red, and instead effectively capitalized on the holiday to boost marketing efforts without sacrificing brand voice and purpose.

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    Whoa, nice to see you come out from behind the desk! You look great!

    Sorry I missed the Doritos campaign. That was pretty cool.