Contests reel people in, which is why marketers love them. But at the same time, contests and sweepstakes are full of potential legal pitfalls. You have to make sure you’re handling them in a way that doesn’t expose you to legal risks. Here are five tips to make sure your contests and sweepstakes stay on the right side of the law.

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    I clicked the story from my email client with the intention of reading it later, and nearly got startled out of my chair by the autoplay video at full volume.