Target Marketing Site Map

• Tiger in the Tank
• USADATA Releases Special Report: Top Five Direct Mailing List Trends For 2010
• ROSEN's Richard Rosen on How Brand and Direct Can Work Together
• 6 Tips for Getting Mobile Marketing Right
• 6 Ideas for Better B-to-B E-mails
• Better Together: Use Attitudes, Demographics and Behavior to Improve Results
• ZoomInfo's Amanda Halle on Automating Lead Nurturing and Customer Retention
• 4 Reasons Why Direct Mail Can Thrive in the Social Media Age
• Show Empathy to Get Loyalty
• 4 Ways to Improve the Survey
• Media Horizons Management's Alan Kraft Wins DMA Award for Achievements in Insert Media Field
• Debunking the Myth That Search Engines Hate Duplicate Content
• 8 Ways Marketers Can Geo-Target Consumers Through Affiliates
• A Baker's Dozen of Reality Checks for Direct Marketers
• 3 Ways to Guard Against Click Fraud
• Case Study: Mint.com Takes a Fresh Approach
• Editor's Note : Your Chocolate’s in My Peanut Butter!
• E-commerce Link : Take Action
• Brand Matters : An Optimism Retrospective
• B-to-B Insights : Analyze This
• Nuts & Bolts - CRM : Retrofit CRM for Customer Centricity
• Database : Stop the Churn
• Nuts & Bolts - Mobile : Getting the Vibe of Cellular Customers
• Social Media : The Social Graph Breaks Free
• Nuts & Bolts - Case Study : Mint.com Takes a Fresh Approach
• Cover Story : Big Ideas …
• Famous Last Words : Right Subject, Wrong Message
• Do You Own Your Job?
• Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher
• Rudder Capital Corp.'s Patrick Engels Discusses Operational Efficiency Software
• 4 Building Blocks to Direct Mail Done Right
• 2 Ways Publishers Can Increase Marketing Productivity
• Obtain and Verify Stronger B-to-B Leads
• Zimmerman Agency's Caroline Zimmerman on the Evolution of the Voucher
• 3 Ways to Segment Mobile Customers
• 5 Ideas for Better Welcome E-mails
• Advertising Goes High-Tech
• HubSpot Authors Create Book Grader to Track Success of Inbound Marketing Book
• Pure Flo's Brian Grant Discusses Landing Page Optimization
• Psychological Tactics That Increase Mail Response
• Marketing to the Digital Community
• Getting Big Response From Small Budgets
• Nuts & Bolts - Book Club : It's Time for Marketing to Put on Its Social Shoes
• Database : The Center of the Relationship
• Nuts & Bolts - Database : Perfect Couple—Asset Database & Digital Workflow
• Direct Selling : Hero Worship
• Message & Media : Delivery Confirmation
• Editor's Note : Here's to 2015
• Famous Last Words : Fire the Agency—Now!
• E-mail : Go Organic
• Adventures in Mobile Marketing
• Nuts & Bolts - Tech Talk : List Hygiene
• E-commerce Link : Testing, Testing, 1, 2, 3
• Nuts & Bolts - Case Study : Club ABC Tours Finds ROI in VDP
• 5 Tips for Optimizing PDFs for Organic Search
• Case Study: ASI Shows Enter Virtual World
• The List Broker's Role in Media Planning
• 5 Ideas for Better B-to-B Mail Campaigns
• Brooks Brothers' Bizarre Blue-Serge Letter
• The TAS Group's York Baur and Jane Morrin on Optimizing SaaS E-mail Marketing Tools for Increased Leads
• Enhance SEO and Customer Relationships via Photo Networks
• 2 Ways to Stand Out in Search Results
• 7 E-mail Marketing Mistakes to Avoid
• Live From DMA09: Got Content? Get a Content Strategy
• Melissa Data Announces AddressPlus
• Arial Software Releases Campaign Enterprise Version 11
• Unica Launches Interactive Marketing OnDemand
• Live from DMA09: DMA09 Panel to Internet Marketers—You've Got to Fight for Your Right to Self-Regulate
• Live from DMA09: Point and Click Takes on a New Meaning With Interactive TV
• Zadspace Reveals New Targeted Direct Marketing Medium
• Specialty Print Communications Debuts Monogram
• Live from DMA09: Ford's Scott Monty Says to Zig When Others Zag
• MeritDirect Launches OmniChannelBASE
• Telematch Announces Release of Email Database
• Net-Results Delivers Version 2.4
• StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
• DMA's Jodie Sangster on Becoming a Certified Marketing Professional
• 3 Ways to Support the B-to-B Sales Cycle With Video
• 6 Best Practices in Mobile Marketing
• The Obamas Lay an Egg in Copenhagen
• LendingTree's Darren Beck on the Appeal of Web-Based Tools for Leads
• 4 Ways Database Marketing Rescues Direct Mail
• 4 Ways to Create Buzz for Your Brand
• 3 Ideas for Better Post-Click Marketing
• Ballantine to Exhibit in Booth 2322 at DMA 09 in San Diego
• Nuts & Bolts - Eye on Privacy : This Is Huge!
• Editor's Notes : Data Is as Data Does
• Fulfillment : ’Net Control
• Famous Last Words : Dismal e-Pitches
• Nuts & Bolts - Tech Talk : Datacard Optimization
• B-to-B Insights : Are You Going In or Out?
• E-commerce Link : Spruce It Up
• Cover Story : Direct Marketer of the Year: Pegg Nadler
• DRTV : Fixing the Picture
• Strategy : Transpromo’s Evolution
• Nuts & Bolts - Case Study : ASI Shows Enter Virtual World
• Brand Matters : The Power of Failure
• SEM : Track and Tack
• Equifax Joins the Unica Partner Program as a Platinum Marketing Service Provider
• 7 Steps to Social Media Success
• 4 Tips to Manage Attrition
• 4 Important Signs that your Lead Scoring is not Working
• 5 Ways to Drive Customers From Radio to E-Commerce Channels
• Case Study: Marketing Plans to Go Downhill
• How to Launch a Business Instantly
• The Ballantine Corporation Announces New Clients
• Jaspersoft's Nick Halsey on Marketing Automation Software
• The Power of Advergaming
• 4 Principles to Personalize the Online Experience
• 8 Steps to Lead Management Success
• 4 Steps to Help Telemarketers Comply With New FTC Rules
• Anthem National Accounts' Kelly Colbert on the Use of High-Impact Direct Mail
• How to Integrate E-mail With Social Media Marketing
• 4 Things to Know About Move Update Compliance
• Write It Right!
• Melissa Data Announces Revolutionary Search Technology
• 2 Big, Revitalized Opportunities on the Outer Envelope
• 3 Ways to Perfect pURL Campaigns
• 3 Real-World Examples of Intelligent Mail
• Publishers Clearing House's Dennis Vukelic on Mobile Marketing
• 5 Instances Where SEM Works Better Than SEO
• U.S. Fund for UNICEF's Helene Vallone on Direct Mail Success in a Tough Economy
• 6 Ways to Comply With New USPS Tabbing Rules
• 2 Tips for Adding Targeted Video to Direct Marketing Messages
• Famous Last Words : Edit Your Stuff!
• Editor's Note : Long Live Direct Mail
• Nuts & Bolts - Search : Beware of Competitors’ Trademarks
• Nuts & Bolts - Research : Direct Marketing a Reputation
• E-commerce Link : It’s All Social
• Message & Media : Credibility and Trust
• B-to-B : You Gotta Score to Win
• Nuts & Bolts - Book Club : Marketing for the Pros
• Cover Story : The Top 50 Mailers
• Direct Selling : Killer Kickoffs
• Nuts & Bolts - Case Study : Marketing Plans to Go Downhill
• Database : Preventing Breakups
• Blogs as Career Wreckers
• Ballantine Releases New Direct Marketing Tip Sheet
• 3 Tactics to Improve Customer Response
• Wild Dunes Resort's Andressa Chapman on Electronic CRM
• How to Work Out Mutually Beneficial Insert Media Partnerships
• 4 Direct Mail Tactics that Are Working Right Now
• 4 Ways to Get More Leads From Your Web Site
• Bernhart Associates Executive Search's Jerry Bernhart on the Possibility of DM Unemployment Bottoming Out
• The 5 Most Important KPIs in Search Engine Marketing
• A Closer Look at Customer-Centricity
• The Selling of Health Care
• 5 Ways to Upgrade Envelope Copy
• Cleveland Cavaliers' Jeff Ryznar on Prospecting With Prerecorded Calls
• 3 Mail-Web Integration Tactics for Nonprofits
• 3 Trends Among Best-of-Breed E-mails
• Melissa Data Announces Multiplatform MatchUp Object
• 4 E-mail Appending Best Practices
• 3 Reasons Marketers Should Continue to Allow Guests on Their Sites
• 3 Ways to Maximize Virtual Show Results
• Case Study: Bills, (Paper) Bills, Go Away
• Customer Loyalty Cuts Both Ways
• Editor's Notes : Short Leash for Behavioral Targeting
• Nuts & Bolts - Case Study : Bills, (Paper) Bills, Go Away
• Nuts & Bolts - Tech Talk : B-to-B Data Capture
• B-to-B Insights : Writing for the Web
• E-commerce Link : Get Personal
• Brand Matters : Clean Sweep
• Cover Story : A Healthy Relationship
• E-mail : Northern Exposure
• Famous Last Words : Direct Mail Redux?
• StoneMor Partners' Dan Shin on Leveraging Predictive Analytics for Customer Acquisition
• 3 Keys for a Successful Brand Relaunch
• 5 Newsletter Design Tactics
• The Emerging Importance of Online Video
• QuantumDigital Announces Integrated Partnership with PrintSf.com
• 2 Reasons Why Loyalty Program Participation Is Up
• The Mailers Council's Robert McLean on the Pressures Faced by the U.S. Postal Service
• 4 Steps to Better Loyalty Program ROI
• 6 Areas of Video Marketing to Test
• The Seemingly Impossible Sales Challenge
• How Dollar Thrifty Geared Up for Summer with Web Site Performance Tests
• 5 Key Strategies for E-mail Creative Execution
• Trend Micro's Wilson Lau on Using SaaS Data Integration to Manage E-mail
• 5 Ways to Approach the High-End Donor
• 4 Secrets to Help Your DM Creative Team Succeed
• Coolibar sees site though the eyes of customers and sees a need for speed
• 5 Ways Direct Marketers Can Boost Their Search Results Through Affiliates
• 5 Behavioral Targeting Rules: The Do's and Don'ts
• 3 Tips About Financial Services E-mails
• Case Study: Kiva Systems Harnesses Video for Lead Qualification
• The Greatest Lead Generation Scheme
• Your Web App, Their Experience: Load Testing 2.0
• Editor's Notes : My Favorite Web Sites
• Nuts & Bolts - Case Study : Making Vegas.com the Odds-On Favorite
• Nuts & Bolts - Eye on Privacy : How to Grow Your Privacy Team in a Down Economy
• Nuts & Bolts - Social Media : 5 Tactics to Amplify Your Efforts
• Famous Last Words : Make It Easy to Order!
• Message & Media : Opt In to the Inbox
• Direct Selling : Hot or Not?
• AccuQuote's Sean Cheyney on Getting Leads Through Affiliates
• How 3 Direct Marketers Use Twitter
• 5 Keys to Remarkable Personalization
• 3 Tactics to Boost Online Conversion and Revenue
• E-commerce Link : Keeping Up With the Joneses
• Cover Story : How Fast Is Your Fulfillment?
• B-to-B : Digital Remix
• Database : Customers Rule
• AccuData to Provide AccuBase®,, Cost-Effective Database Marketing Solution for OSI Restaurant Partners, LLC
• 2 Ways to Improve Customer Contact via Social Media
• What’s Working: 9 Tactics for Acquisition and Retention
• Case Study: Online Charity Auctions Drive Results for LimoLiner
• 5 Things Marketers Must Know About Prerecorded Phone Messages
• Kindle: The Greatest Publishing Business Model Since Gutenberg
• 3 Key Questions to Ask About Your Green Practices
• 2 Ways to Fix the Persistent Web Site Problems
• 3 Keys to the Mayo Clinic's Big Control
• CruiserCustomizing's Tammie McKenzie on On-site Search
• 5 Ways to Target More Than Just Fun With Online Games
• Reduce Direct Mail Spend Without Hurting Your Business
• 5 Things Marketers Should Know About Spam Filters
• Case Study: Corralling Ted's Herd for Leads
• STRATFOR's Aaric S. Eisenstein on Barrier Page Optimization
• 4 Tips to Optimize Search-Centric Purchase Cycles
• The Rise of Social Marketing 'Freeconomics'
• Victory at Sea
• Do Toll-Free Number Prefixes Matter Online?
• Seasoned Executive Joyce Bell Joins ClickSquared as Chief Financial Officer
• Editor's Notes : Is That You, John Mackey?
• Nuts & Bolts - Case Study : Corralling Ted's Herd for Leads
• Nuts & Bolts - Branding : Moving a Direct Mail Brand Online
• Nuts & Bolts - Tech Talk : Search Engine Marketing
• Nuts & Bolts - Book Club : Which Metrics Are Right for You?
• Brand Matters : Now That's a Good Question!
• B-to-B Insights : Everyone Loves a Story
• E-commerce Link : Affiliate Renaissance
• Famous Last Words : Renewal Secrets
• Cover Story : Paradise by the Dashboard Light
• Mobile : Look Before You Leap
• Direct Mail : Hidden Profits
• Tools to Enrich the Online Shopping Experience
• 2 Keys to a Healthy Integrated Direct Marketing Strategy
• 4 Steps to Relevant E-mails
• InterContinental Hotels Group's Jenni Kolshak on Customer Social Networks
• Amtrak's Darlene Abubakar on Reaching African-American and Hispanic Businesspeople
• Green Envelopes and the Big Picture
• 5 Answers About Getting Envelopes Opened
• 3 Ways to Fuse Direct Marketing and Customer Service
• What's Your Home Worth? Really?
• B-to-B Teleservices: Six Steps to Success
• Display Ad Clickthroughs Don't Provide Whole Picture
• Paul Gillin on Social Media and Direct Marketing
• Layering Inserts With Solo Efforts for Bigger Results
• QuantumDigital Partners with LeadingRE to Provide Targeted Direct Marketing
• QuantumDigital Earns NAPL Marketing Excellence Silver and Bronze Awards
• 4 Ideas for Integrating Direct Mail and E-mail
• 3 Tactics for Offline Landing Pages
• Harvesters Benefits From the Bounty of Data Analytics
• 11 Ideas for Improving Customer Retention
• The Great Celebrity Meat Parade
• AccuData Launches a Cost-Effective, Automated Marketing Analytics Tool That Statistically Profiles High-Value Customers and identifies Similar Prospects
• AccuData Introduces Accubase, a Cost-Effective Database Marketing Solution that Scales to Meet the Needs of Both First-Time and Demanding Enterprise Users
• Editor's Notes : Claim Your Birthright
• Nuts & Bolts - Case Study : Webcasting Beauty Secrets
• Nuts & Bolts - Eye on Privacy : New 'Publishers' and New Self-Regulation
• Nuts & Bolts - Social Media : Socializing With Gen Y
• Message & Media : Make the Connection
• Direct Selling : Personality Included
• E-Commerce Link : Boost Customer Experience
• Cover Story : Multichannel Hospitality
• Database : Get a Little Closer
• E-mail : Triggering Customer Interest
• Famous Last Words : Gevalia's Gaffe
• Economic Impact on List Rental Supply vs. Web 2.0 Insights
• 3 Keys to Effective Premiums
• 3 Best Practices for Click-to-Chat Implementation
• Wesley Enhanced Living's Dawn George on Innovative Capital Campaigns
• 6 Web Site Ways to Support Your Direct Mail
• 3 Ways to Stay Close With Donors
• 2 Testing Approaches That Can Redefine Campaigns
• Direct Marketing Association's Jerry Cerasale on the Proposed USPS 'Summer Sale'
• Time to Tweak Your Business Model?
• Case Study: How KCSM FM Tuned in the Right Premium
• Study: E-mail Marketers Track the Least Important Campaign Metrics
• 6 Methods of Building User-Generated Content
• Zappos.com's Darrin Shamo on Channel Optimization During the Recession
• Elderhostel's Mei Fulton Discusses the Nonprofit's Data Mart
• How to Avoid Soliciting the Deceased
• 4 Logos Related to Environment-Friendly Paper ... and What They Mean
• Three B-to-I Data Pitfalls to Address
• Barack Obama's PR Blitzkrieg
• Editor's Note : USPS in a Pickle Again
• Nuts & Bolts - Five-Minute Interview : These Boots Are Made for Walkin'
• Nuts & Bolts - Lead Management : Best-in-Class Marketers Focus on Multiple Lead-Nurturing Campaigns
• Famous Last Words : Dumb It Down!
• Brand Matters : Think Sideways
• E-commerce Link : Does Your List Measure Up?
• B-to-B Insights : Rational vs. Emotional
• Cover Story : Subscribing to Hearst's E-mail Philosophy
• Fulfillment : Your Data Holds the Key
• SEO : Update Your Virtual Mullet
• PURLs: How to Avoid Data Risks
• 5 Things to Look for in a Fulfillment Vendor
• 3 Questions to Ask Your Printer/Paper Supplier
• Case Study: Peruvian Connection Weaves a Stronger Personalization Strategy
• QuantumDigital Hosts Educational Sessions on Direct Marketing Throughout 2009
• Stephanie Tully on Merrell's Brand-Hosted Social Network
• 5 Reasons to Test the Lift Letter
• 7 Answers About Multichannel-Working Words
• 5 Ways to Double Direct Mail Response
• The Passing of John McGlinn
• E-bags uses service to ensure its site renders properly with new browsers
• 5 Ways to Increase Reach and Interaction Using Social Media
• 4 Tips for 'Chatting' Up Shy Customers
• Make Predicting Attrition Your Top Marketing Priority
• Steve Cuno on Guess-free, Waste-free Marketing
• Recency Marketing Helps Companies Stay on Customers' Radars
• 5 Big Bilingual Copy Mistakes Direct Marketers Make (and How to Avoid Them)
• For Dunkin' Donuts' David Tryder, Card-in-Hand Equals Brand
• E-mail: 5 Ways to Build Lifetime Customer Relationships
• How Not to Get Shafted
• Mail Activity Highlights: Merchandise
• One to Watch: Hall Wines
• Direct Mail Spotlight: Lindblad Expeditions
• Hyundai's Chris Perry on How Direct Marketing Helped Drive Up January Profits
• 5 Ways to Strengthen E-mail Subject Lines
• Wisely Select Your Carrier to Reduce Parcel Delivery Costs
• 3 Tips to Make Your Mail Break from the Pack
• Riches in Niches: Connecting to True Browns
• Message & Media : Clue In Your Copywriter
• Market Focus - Vegetarians : The Meatless Market
• Editor's Notes : Mixed Blessings
• Nuts & Bolts - Case Study : Finding a Healthy Shot in the Arm
• Nuts & Bolts - Eye on Privacy : Find Safe Harbor in Privacy Policies
• Nuts & Bolts - Tech Talk : E-mail Automation
• Nuts & Bolts - Book Club : Turning Relationships Into Results
• E-Commerce Link : Brand as Behavior
• Direct Selling : Get Off the Offer Bandwagon
• Cover Story : Media Usage Forecast 2009
• Postal : User's Guide to Commingling
• Multichannel : From TV to PC
• Strategy : The New Marketing
• Famous Last Words : Ogilvy Revealed
• 4 Signs of the Voucher's Evolution
• 3 Differences Between E-mail and Direct Mail
• 3 Benefits of Becoming an ERM
• Riches in Niches: Connecting to Potential Greens
• Mailers Council's Robert McLean on the State of U.S. Mail Delivery
• Bad TARP/Good TARP
• Show Your Support for H.R. 22
• Archive Observations: The Power of Choices
• Stat: Investments
• First Up: Political Fundraising
• 4 Effects of USPS' Proposed Rules for Self-Mailers
• 4 Tips to Optimize E-mail Clickthrough Rates
• Riches in Niches: Connecting to 'Think Greens'
• DMA Defines the Five Biggest Changes in Washington
• Commentary: Your Printer, Your Multimedia Solutions Provider
• 3 Factors Influencing UGC's Effect on SEO
• 4 Reasons to Stay Tuned to Personalized Video
• Case Study: Smithsonian Magazine Makes E-Mail History With Subscription Rate Increases
• SaskTel's Mike Woolley Discusses Direct Marketing in Saskatchewan
• Riches in Niches: Connecting to Green Customers
• Playing Hardball With a Burrower
• Activity Highlights: Insurance
• One to Watch: Wells Fargo
• Direct Mail Spotlight: Green America
• Ballantine Offers Free Proofreading For Client Direct Mail Projects
• 4 Tips to Maximize the Potential of Widgets
• 4 Tips for Nurturing E-mail Leads
• 5 Common Customer Segmentation Mistakes to Avoid
• Rapp New Zealand's Wayne Pick on Creating a Higher Level of Engagement
• Editor's Notes : Don't Forget the Relish
• Nuts & Bolts - Case Study : Banner Ads=Music to Dada's Ears
• Nuts & Bolts - Social Media : Pointers for B-to-B Blogs
• Brand Matters : Show Some Brand Love
• B-to-B Insights : True or False
• E-Commerce Link : Valued Promotions
• Market Focus - Dentists : Marketable Smiles
• Famous Last Words : Size Matters
• E-mail : Operation Retention
• Cover Story : In Search of Rejuvenation
• Production : An Ode to the Self-Mailer
• Part 2: Decoding the Intelligent Mail Barcode
• Meredith Corp.'s David Ball on Consistency in Marketing Programs
• Print Providers Are Improving Their Environmental Practices
• 3 Ways to Upgrade the Self-Mailer
• 3 DM Strategies for Fundraisers During the Tough Economic Climate
• From eM+C: The First eM+C/Bernhart Associates Employment Survey
• Can You Disintermediate?
• Archive Observations: A Good Time To Look Back
• Stat: Financial Services
• First Up: Credit-Crunched Consumers
• 3 Ways to Optimize Online Inventory Management
• 6 Steps to Trigger Marketing Improvement
• Grabbing Attention With Promotional 'Gift' Cards
• Johnson Direct's Grant Johnson on the Magic of Measurable Marketing
• Melissa Data helps Clairvoyix Customers Market Smarter
• 3 Tips for Improving Financial, Retail and Media E-mail Opens
• Miles Kimball's Doreen Carstens Discusses the '12 Days of Christmas' E-mail Campaign
• 3 Tips for Leveraging Brand Evangelists
• 5 Tips for Commingling and Copalletizing Mail
• Do You Speak Bloglish?
• One Secret for Advancing Your Career
• Webinar: What's Working NOW In Search Engine Marketing: How to Get More Hits, Clicks, Leads & Sales
• Mail Activity Highlights: B-to-B
• One to Watch: Intuit
• Direct Mail Spotlight: Readymade Magazine
• 6 Tips on How to Use E-mail for Market Research
• Jonathan Salem Baskin on Why Branding Only Works on Cattle
• 2 Ideas for Profitable Prospecting
• How to Incorporate RFM Segmentation With Predictive Models
• Editor's Notes : Marketers With Game
• Nuts & Bolts - Case Study : Creating a Membership Quorum
• Nuts & Bolts - Tech Talk : RFM in One-Two-Three
• Nuts & Bolts - Production : Best Western Bests Transpromo
• Direct Selling : Define Your Customers
• Message & Media : Mind Your Message
• E-Commerce Link : Test for Success
• Cover Story : Taking It Personal
• Database : Put Yourself in the Driver's Seat
• Multichannel : PURLs of Wisdom
• Market Focus - Skiers : Hitting the Slopes
• Famous Last Words : Surrounding Your Market
• Part 1: Decoding the Intelligent Mail Barcode