Target Marketing Site Map

• Stat of the Month: Retail
• 25 Ways People & Companies Deal With Recession
• Archive Observations: Less Energy Equals Less Money
• First Up: 5 Tips for Mailing to Luxury Prospects
• 4 Questions to Ask About the Self-Mailer
• 3 Ways to Win Over Tough Prospects
• PETCO's Carol Ott Discusses Web Analytics
• 4 Rules for Better Personalization
• Obama's $750 Million Juggernaut
• QuantumDigital to Install Commercial Xerox Printers at DHL’s North American Logistics Hub
• 3 Steps for Improving Online Conversion Points
• 7 Ways to Woo Customers Through E-mail Subject Lines
• How an E-newsletter Helped CBSSports.com Increase Engagement
• National Retail Federation's Scott Silverman on Cyber Monday Trends
• Busybodies, Hoarders and Egomaniacs
• Mail Activity Highlights: Financial Services
• One to Watch: M&T Bank
• Direct Mail Spotlight: Planning Magazine
• Studies in Command-2: Gen. Ann E. Dunwoody
• Eric Yaverbaum on Tappening.com's Happening
• 4 Mail Circulation Best Practices
• 12 Copywriting Secrets for Publishing Offers
• 4 Tips for Response-Driven E-mail
• Studies in Command - 1: Barack Obama
• Cover Story : The Customer's Keepers
• SEM : Word Games
• Brand Matters : Brand Dreaming
• E-commerce Link : A Custom Fit
• B-to-B Insights : Build Your List
• Editor's Notes : Snap and Sniff
• Famous Last Words : Harvard's Tat Masters
• Market Focus - Nurses : Keep Your Market Healthy
• Nuts & Bolts - Case Study : Retaining the Flock
• Nuts & Bolts - Tech Talk : CEM Optimization
• Nuts & Bolts - Book Club : Where Did Common Sense Go?
• It's the Design, Stupid!
• Stat of the Month: Fundraising
• Archive Observations: Searching For Members Near And Far
• First Up: Casino Marketing
• 4 Steps to Determine When to Test Outside the B-to-B Co-op
• 3 Web Analysis Insights Retailers Should Apply This Holiday Season
• How to Optimize B-to-B Data Capture
• Hill Holliday Relationship Marketing's Nancy Harhut on Getting Your Mailing Into the Must-read Pile
• A Lesson in Overcoming Fear: Optimism for Turbulent Times
• A Web Site I'd Like to See
• The Park People's Janet Tierney on GreenVue Recyclable Mailers
• One Step Beyond: Behavioral Targeting
• Case Study: Coldwell Banker Hunt Kennedy Pinpoints Ad Effectiveness
• 6 Paid Search Metrics to Watch
• 4 Ideas for E-mail Segmentation
• Shadow Government, Shadow Management
• Mail Activity Highlights: Publishing
• One to Watch: Lucky Magazine
• Direct Mail Spotlight: Atlantic Theater Co.
• Are You a One-Trick Pony?
• DMA Forecasts Continued Growth in Internet, E-mail Marketing
• 3 Steps to Consider Before Diving Into Demographics
• How 4 Regional Specialty Food Retailers Optimize Online Sales
• Residential Finance Corp.'s Jessica Manna on Marketing in the Financial Arena
• A Passion for Politics
• Cover Story : The National Hockey League's Power Play
• Editor's Notes : Say the Right Thing
• E-Mail : What's That Contact Worth?
• Nuts & Bolts - E-Mail : Creating the Best Possible Welcome
• Direct Mail Strategy : On the Radar
• E-commerce Link : 'Tis the Season to Buy
• Nuts & Bolts - Research : Neuromarketing and the Consumer Brain
• Famous Last Words : About Headlines
• Direct Selling : Read Me First!
• Market Focus - Surfers : Hang Ten!
• Nuts & Bolts - Five-Minute Interview : Giving Her Credit
• In This Economic Meltdown, Anything Goes
• EXCLUSIVE: Navigating Today's Wild, Wild Media World
• 3 Tips for Catalogers on Limited Budgets
• 3 Tips for Using E-mail Append
• 3 Tactics for Marketing to Faith-Based Lists
• Adams Hussey & Associates' Jim Hussey on Telling Great Stories
• Top Real Estate Professionals Disclose Marketing Secrets for Tough Times
• QuantumDigital Announces MapMail at the 2008 Direct Marketing Show
• Panic Cost Cutting
• Archive Observations: Tell Donors What You Do
• Stat of the Month: Join/Attend/Be Listed
• 4 Ways to Mail to Christian Donors
• Sylvan Learning's Sara Costello on On-Demand Marketing Systems
• Sylvan Learning's Sara Costello on On-Demand Marketing Systems
• 3 Ways to Conquer Common B-to-B Marketing Challenges
• 7 Questions to Ask Before You Segment
• Is Your Teaser Doing Its Job?
• Secrets of Spreading Rumors
• Webinar: The Impact of New Media on Effective Direct Response Copywriting
• When 'Brand Identity' Fails to Reflect the Brand
• 5 Tips for Improving Lead Management
• Paul Goodman on Dale and Thomas Popcorn's DVD Inserts
• 9 Ways to Improve the Order Card
• 4 Copywriting Tips That Work in Both Direct Mail and E-mail
• Live From DMA08
• Turning a Business Model Upside Down - 2
• Mail Activity Highlights: Retail Drivers
• One to Watch: Sears
• Direct Mail Spotlight: Quilter's Home
• 4 Ways to Optimize Rich Media Search
• 5 Factors of a Successful Direct Marketing Career
• 3 Ideas for Boosting Holiday Sales
• Yankelovich's J. Walker Smith on the State of the Consumer Mind-set
• Turning a Business Model Upside Down - 1
• ThinkGeek.com's Shane Peterman on Loyalty Programs
• 5 Factors for Measuring Your E-mail Reputation
• 3 Tips for Managing the 'Short Head' of Search
• 5 Ways to Promote Viral Fundraising
• Cover Story : Direct Marketer of the Year: Pamela A. Evans, Senior Web Marketing Manager, IBM Software Group
• B-to-B : Green is Good
• Strategy : The Price Is Right … or Is It?
• B-to-B : You Make the Call
• Strategy : Tested and Proven
• Database : Green Your Data Management
• Fulfillment : Continuous Improvement
• Editor's Notes : Digg This
• Market Focus - Insurance Agents : Shine the Silver Lining
• Famous Last Words : Doing Your Own PR
• E-Commerce Link : Sign Up for Value
• B-to-B Insights : Looking for the Right Words
• Brand Matters : What's Your Story?
• Nuts & Bolts - Case Study : Narrow Niche E-mails Increase Sales
• Nuts & Bolts : Tech Talk
• Nuts & Bolts - Eye on Privacy : Privacy Is Just Table Stakes
• Put a Cataloger in Charge of Wall Street!
• Our E-mail Addiction - 2
• 3 Tips to Maximize E-mail Delivery Rates
• What Mix of Split-Run and Multivariate Testing Is Best?
• 3 Keys to Writing an Effective Letter
• NAMI's Katrina Gay on Emergency Appeals
• Lessons From Crash and Resurrection
• Direct Mail Spotlight: Xerox
• More Spotlighted Mailings
• 6 Ways to Master the Green Message
• 6 New Answers Involving Premiums/Freemiums
• 3 Ways to Tackle Envelope Challenges
• One Step Ahead's Linda Lomax on Channel Integration
• Direct Mail Company Ballantine to Exhibit in Booth 636 at DMA 08
• Our E-mail Addiction - 1
• First Up: The New Freemiums
• Archive Observations: Capitalizing On Energy Fears
• Stat of the Month: Merchandise
• The Pluses and Minuses of Predatory Pricing
• 4 Steps to E-mail Re-engagement Campaigns
• 3 Levels of B-to-B Contact Data
• The Good and the Bad of Customer Service
• eBags' Peter Cobb on Eliminating Dead Ends
• Using a Setback as a Marketing Tool
• 5 Benefits of Webserts
• 3 Tips for Better E-mail Subject Lines
• 3 Loyalty Ideas to Employ
• Hacker Group's Spyro Kourtis on "Greening" DM Industry
• E-Commerce : Design It Right
• Cover Story : The Top 50 Mailers
• Editor's Notes : Mail's Mix & Mingle
• Nuts & Bolts - 5-Minute Interview : Eliminating Dead Ends
• Nuts & Bolts - CRM : Leading Marketers Solicit More Feedback
• Direct Selling : Testing Makes Perfect
• Market Focus - Expectant Parents : Tap Into the Baby Boom
• Direct Mail Strategy : To Mail or Not to Mail
• Famous Last Words : Going to the Advance Renewal National Bank
• Database : Model Behavior
• E-commerce Link : Convergence Culture
• Nuts & Bolts : Tech Talk
• 4 Tips for Selecting a Vendor
• 3 Tips for Lifting Response and Profits
• Live Nation's Bob Frady on Online Preference Centers
• B-to-B: Targeting the Segments Within the Segment
• The Scams, Scandals, Hoaxes, Frauds and Pranks of August
• Creative Automation Obtains FSC and SFI Chain of Custody Certifications
• PR Secrets: Get $10 Million in TV Time—FREE!
• 3 Tips for Marketing to the 50+ Male Market
• 3 Factors That Underlie Channel Preferences
• Wine Enthusiast’s Glenn Edelman on Multichannel Order Tracking
• 6 Steps to Improve E-mail & Direct Mail Content
• The Madness of Advertising on TV
• 7 Ways to Green Both Mail and Mailer
• 3 Ways to Instill Brand Image Into Your Web Site
• 7 Ways to Green Both Mail & Mailer
• Data Visualization for Nonquantitative Marketers
• A 50-Year-Old Russian TV Show That Changed History
• Amy Ochoa on Building a Customer Base
• 5 Examples of Social Media Metrics
• 5 Examples of Social Media Metrics
• 5 Tips for Saturation Mailings
• 5 Tips for Saturation Mailings
• 5 Tactics for Designing Magalog Mailers
• 5 Tactics for Designing Magalog Mailers
• Can U Read & Rite?
• John McCain Breaks the Rules of Marketing
• 5 Tactics for Designing Magalog Mailers
• 5 Examples of Social Media Metrics
• 5 Tips for Saturation Mailings
• ALSAC/St. Jude Children’s Hospital’s Lori O’Brien on Direct Mail Success
• Nuts & Bolts - Book Club : Landings That Take Off
• Nuts & Bolts - Case Study : Participatory Approach Works With Younger Donors
• Market Focus - Facility Managers : Building a Good Market
• Brand Matters : How's Your Brand's Margin?
• Postal : Coming Clean
• Famous Last Words : Tilley Is Simply Unendurable
• Editor's Notes : Results of a Different Kind
• B-to-B Insights : Make an Offer
• Cover Story : Ask & Receive
• E-Commerce Link : Smoothing a Bumpy Ride
• E-Mail : Think Small Screen
• List Buying Guide : The Finer Points of List Research
• Creative Automation To Plant 4,000 Trees Through Reforestation Program
• Nuts & Bolts
• 4 Ways to Nurture Your Brand
• 4 Tips for Mastering Microsites
• Susan Plonkey on the Challenges that Face the USPS and Direct Mail
• Using Multiple Models for Databases
• About the First Paragraph of Your Obituary ...
• The Little Known "Recession Buster" Strategy to Create More Sales While Spending Less
• The Marketing Genius of Peter Gelb
• 5 New Strategies in Loyalty Marketing
• 3 Self-Mailer Trends
• 4 Ways to Produce Better Catalog Copy
• ThomasNet’s Linda Rigano on B-to-B Web Site Design
• ‘The New Yorker’ vs. the Obamas
• 3 Tips for Reaching the Hispanic Market
• 4 E-mail Marketing Trends Taking Shape
• Harbor Sweets’ Billie Phillips on Driving Off-Season Sales
• 5 Pointers for Zapping Dupes
• PR Debacles and How to Avoid Them
• Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
• Quantumdigital Launches Six New Direct Marketing Service Packages To Ease Marketers’ Integrated Companion Marketing Woes
• Jay Leno: 180 Laughs in 90 Minutes
• 8 Tips to Boost Response for Postcards and Letters
• 7 Tips for Multichannel Campaigns
• Bravo Group’s Guilherme Ambros on Hispanic Marketing Strategy
• 6 Ways to Optimize B-to-B Free-Content Offerings
• Search Engine Optimization/Search Engine Marketing
• Direct Mail Strategy: Boost Readership, Jump-start Response
• Direct Selling: Information Plus Emotion
• E-Commerce Link: Preferential Treatment
• The Rise of Direct Marketing Freeconomics
• Nuts & Bolts: 5 Minute Interview
• Famous Last Words : Ugly Works!
• Market Focus: Private Pilots
• Nuts & Bolts: Tech Talk
• Nuts & Bolts: Eye on Privacy
• Editor’s Notes
• How Friendly Is Your SEM?
• Personas 2.0
• 1 Tip for Balanced Copy
• 12 Ways to Target Inactive E-mail Subscribers
• Why RDAs (Finally) Are the Next Killer App
• Doctors Foster and Smith’s Gordon Magee on Meeting Customers’ Expectations Online
• We’ve Only Begun to Miss Tim Russert
• For Businesses Going Global, The Melissa Data Guide to International Address Formats is a "Must Own"
• A Four-Day Work Week?
• CompassLearning’s Eleanor Bowman on Automating Lead Management
• 4 Don’ts in Marketing Your Green Efforts
• 5 Window Treatments That Work
• 3 Tips for Tighter Customer Relationships
• The Supreme Insult to Me From Jeff Bezos
• Ballantine Corporation Releases 2008 Direct Mail Control Report
• Four Tips for Effective Web Design
• 3 Tips for Page Design SEO
• Brian Kurtz on DM Testing in Hard Times
• 3 Ways to Reduce Waste in the Direct Mail Production Process
• Do Clownish Ads Work?
• Jeff Bezos and the Wow Factor
• 3 Ways to Green Your Outer Envelopes
• 4 Tips for Testing Direct Mail Tweaks Online
• 5 Best Practices to Profit From Business Blogs
• crowdSPRING’s Pete Burgeson on Web Site Design
• The New CAN-SPAM Rule Provisions: What’s an E-mail Marketer to Do?
• Is a Fungus Among Us?
• Creative Automation Begins June Reforestation Program
• B-to-B Insights: Are Whitepapers Dead?
• Famous Last Words : Rules for Delivery
• Brand Matters: How Bright Is Your Green Light?
• Nuts & Bolts: Book Club
• Nuts & Bolts: Case Study
• Market Focus: Meeting & Event Planners
• Read It or Delete It?
• E-commerce Link : So Hot, You're Cool
• New Rules of Mathematical Marketing
• Nuts & Bolts: Stats
• Editor’s Notes
• Cover Story : Green Mission
• Special Report: Paper Trails
• 5 Steps to Improve Online Customer Experience
• 4 Campaign Basics to Remember
• 4 Best Practices in Data Append
• Forrester Research’s Dave Frankland on Environmental Trends
• QuantumDigital Enhances Integrated Marketing Suite With New E-Marketing Platform for More Effective Campaigns
• Pounding Moonbeams ...
• 2 Do’s, 2 Don’ts for Direct Mail Gift Offer
• 3 Direct Mail Insights
• 3 Harbingers of Green Printing
• Bresnan Communications’ Jackie Heitman on Customer Acquisition
• Always Hire A’s
• D-Day and the End of the Bloomingdale’s Catalog
• Dave Fallon on E-mail Appending
• Innovative and Effective E-mail Newsletter Tactics
• Tips for Marketers in a Down Economy
• Tips for B-to-B Micro-Segmentation
• QuantumDigital Receives Better Business Bureau Certification As Result Of Outstanding Service
• 24 Hours to Paris
• Sid Liebenson on Going Green and Do Not Mail
• 6 Good Reasons to Test Into Insert Media
• During Recession, Retain Best Customers Online
• 3 Eco-Friendly Envelope Ideas
• 10 Tips to Maximize Postal Discounts
• What Can You Profitably Outsource?
• Local Companies QuantumDigital And Mobile Loaves & Fishes Join Forces To Make Charitable Donations More Personal And Convenient
• Nuts & Bolts - 5-Minute Interview : E-mail Appending Examined
• Nuts & Bolts - Eye on Privacy : List Hygiene: Your Smartest Move
• Nuts & Bolts: SEO : Universal Search: Blend and Serve
• Direct Mail Strategy : Rev Up Your Response
• Direct Selling : Creative Makeovers
• E-Commerce Link : Humanizing the Web
• Cover Story : Tried & Tested
• Direct Mail : Energize Your Offer
• E-commerce : The New Landing Page
• Market Focus - Foodies : Money Rumblings
• Famous Last Words : Say Thank You!
• Getting Oil Out of the Equation
• Special Report on Multicultural Marketing:
  Market Power
• Special Report on Multicultural Marketing:
  ARA Media Solution’s Arlene Rosen on Insert Media for Niche Markets
• 3 Tips for Stand-out Direct Mail
• 1 Fresh Approach to E-mail Content
• Best Practices for Keeping ‘Junk Mail’ Label at Bay
• FreshBooks’ Mike McDerment on Social Marketing and CRM
• Taming the E-mail Beast
• Creative Automation Announces Reforestation Program
• Toolfetch’s Evan Brown on SEO
• 3 Ways to Protect Your ‘Greening’ Brand
• 3 Fundraising Positives Among 2008’s Negatives
• 5 Ways to Get Out of Direct Mail’s Catch-22
• Where Was the Outrage?
• Reduce Direct Mail Production Costs Without Sacrificing Effectiveness
• 2 Tips to Avoid Soaring Parcel Rates
• Michael Lazerow with Two Tips on Using Social Media for New Ventures
• 3 Ideas for Customer Retention Programs
• Taunton Press’ Jane Weber on Integrating Offline/Online Creative
• Why Is Rowling Howling and Growling?
• Marty Edelston’s Idea Factory
• E-mail Program Checklist
• 3 Multichannel Trigger Campaigns That Work
• 6 “S-Factors” for Microsite Success
• Cabela’s Jason Meyer on Leveraging Online Chat for CRM
• HarperCollins’ Quixotic Quest
• ARGI Focus helps Bobit Business Media
• 6 Tactics for Better Search Ads
• Improve Your Open Rates for Acquisition E-mail
• OfficeMax’s Chris Duncan on Trigger Mail
• 4 Tips for Podcasts and Search Optimization
• When in Doubt, Do the Obvious
• Nuts & Bolts: Case Study
• E-commerce Link: Inbound E-mail
• B-to-B Insights: Maximize Your Traffic
• Brand Matters: Are You the Real Deal?
• Famous Last Words: ROI Is Everything!
• Nuts & Bolts: Creative
• Nuts & Bolts: Postal
• Reap What You Sow
• Market Focus: Physical Therapists
• Editor’s notes: Sitting Chickens
• Finding & Funding
• The Green Production Process
• Lose the Chlorine, Help the Environment
• Five PR Challenges
• QuantumDigital’s Online Direct Marketing Technology Enhances Long & Foster’s Direct Mail Process
• Quantumdigital Achieves Forest Stewardship Certification
• 3 Web Analytics Sins to Avoid
• E-mail: 5 Tips Toward Relevance
• What Marketers Need to Know About Encryption
• Tomarkin/Greenawalt’s Peggy Greenawalt on Copy Strategy
• Dealing with a PR Crisis
• Who’s Looking After Momma?
• Time Inc.’s Kimberly Miller on Web 2.0 for Publishers
• 4 Opt-In Data Pointers
• 5 Rules for the LOHAS Market
• 3 Teaser Tactics to Use on the Outer
• Blitzkrieg PR
• Study Demonstrates Impact of Google Checkout, Visibility of Search Engine Click-Through Rates
• 4 Tips for Online Acquisition
• 5 Ways E-mail Marketers Can Build Lasting Relationships
• Oakland Raiders’ Andy Rentmeester on Widgets
• 4 Ideas for Triggered Campaigns
• Obama Raises $55 Million in February. Whew!
• Creative Automation Announces the Release of Second Generation Version of Business Profiler
• Doo-Doo Diligence and Buccaneer Businessmen
• Weichert Realtors’ Larry Mueller on Integrating E-mail and Direct Mail
• Five Tips for Online DRTV Success
• Six Tips for Direct Mail Gifts
• Four Pointers on Postal Pricing
• Old Media Becoming Vestigial at Warp Speed
• Eight Steps to More Effective Welcome E-mails
• The ‘E’ Connection
• Famous Last Words: What You Own
• Are You Equipped?
• Market Focus: Public Librarians
• Editor’s Notes: Booper Soul
• Nuts & Bolts: B-to-B Marketing
• Nuts & bolts: Tech talk
• Nuts & Bolts: Book Club
• Nuts & Bolts: Five-Minute Interview
• Direct Selling: Making a Match
• E-Commerce Link : Acquisition 2.0
• Nuts & Bolts: Eye on Privacy
• Nuts & Bolts: Global Update
• Doing More With Less
• In the Same Boat
• Media Usage Forecast 2008
• Boost Sales With Smart SEO Content Strategy
• John Deere Credit’s David Patterson & Steven Brubaker on Trigger Marketing
• Six ‘Musts’ for Meeting Customer Expectations Online
• Publishing: Five Tips for Leveraging Web Traffic
• Lillian Vernon, Sharper Image Crash. Why?
• The 2008 Oscars: No Country for Online Ad Integration
• Clemens v. McNamee: Who’s Lying?
• SalesGenie Case Study : @properties
• Five Choices to Make for Paper in Direct Mail
• Three Directions Personalization Will Go
• Four New Direct Mail Formats
• Lewis Enterprises’ Herschell Gordon Lewis on Copywriting for the 21st Century
• E-mail: Step-Ladder Segmentation Tips
• Improving Campaign Efficiency and Reducing Expenses
• Intuit’s Seth Greenberg on Paid Search
• Prep Now for ’08 Move Update Changes
• Are You Surrounding Your Market?
• Five Tips for Mailing to Seniors
• Four Tips for Creating Emotional Direct Mail Appeals
• Autism Society of America’s Marguerite Kirst Colston on Web Site Design
• 10 Best Practices for Bilingual Hispanic Mail
• Should Congress Shut Down eBay?
• Ike! Where Are You When We Really Need You?
• Nuts & Bolts - Gift Card : Six Tips to Reel in Unused Gift Cards
• E-mail : The Metrics That Matter
• Nuts & Bolts - Book Club : Lessons From a DM Vet
• B-to-B Insights : B-to-B Marketing in 1978 vs. 2008
• Nuts & Bolts - Case Study : Redesigned for Better ROI
• Market Focus - Pet Owners : It's Raining Cat and Dog Lovers
• Famous Last Words : Two Businesses to Test
• Cover Story : In the Right Market
• Brand Matters : Are You Listening?
• Production : Foundation for Automation
• E-commerce Link : Demystifying Social Computing
• Editor's Note : Ice Pack for That Black Eye?
• Attributing Revenue from Unknown Sources
• Mal Warwick Associates’ Mal Warwick on Sustainable Direct Mail
• Ballantine Releases 2008 Direct Mail Format Report
• The American Express Mess
• Four Automated Print Dos and Don’ts
• ALC Acquires the MKTG List Management Division
• Two Kinds of E-Mail
• Bernhart Associates’ Jerry Bernhart on the Direct Marketing Job Market
• Five Ways for the Letter to Overcome Short Attention Spans
• Three Reasons Why Less is More on the Outer
• Four Evergreen Copywriting Tips
• For the Want of a Nail…
• Two Tips for Data-Driven ROI
• Secrets of the Search Engines
• 3 Tips for Creating Customer Loyalty
• West49’s Brent Laderoute on E-mail Segmentation
• The Dangers of Bifurcating Your Business
• Melissa Data Unveils New Email Validation Tool
• Six Tips for Stock Image Success
• 10 Hispanic Marketing Mistakes to Avoid
• Southern Progress’ Steve Crowe on Leveraging Co-op Data
• Test ‘Up’ in Direct Mail Vouchers
• Two Iconic Business Models That Failed — 2
• Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
• The Crash of Two Iconic Business Models — 1
• New Printing and Mailing Blog Provides Direct Mail Tips and Information
• Nuts & Bolts - B-to-B : 2007 Economic Census Underway
• Direct Mail Strategy : Mind the Gaps
• Direct Selling : Strategy vs. Tactics
• Nuts & Bolts - Tech Talk : Ad Tracking in the Mobile World
• Nuts & Bolts - 5-Minute Interview : Tried-and-true Turned Trendy
• Nuts & Bolts - Database : Micro-target to Cut Attrition
• Famous Last Words : Learning to Write
• E-Commerce Link : E-mail Strategies for Corporate Governance
• SEM : Competitive on a Budget
• Database : Close the Loop Properly
• Market Focus : Golfers: In the Green, on the Green
• Editor's Note : How's Your Data Doing?
• Cover Story : A Paradigm Shift