Target Marketing Site Map

• Getting Past the Gatekeeper (646 words)
• The Grand Controls - A History
• Selling Life Insurance by Mail (1,175 words)
• Profile-Covenant House (1,817 words)
• Profile - The Utne Reader (1,651 words)
• Alternate Options (2,181 words)
• 1998 Direct Marketer of the Year - Jay Walker
• Ways to Save on Lists (807 words)
• Creativity Boosters!
• 10 International Direct Mail Tests (895 words)
• Fleet Financial Banks on Data Warehouse
• Hotline Names - Get 'Em While They're Hot (1,361 words)
• Telemarketing's Labor Puzzle (1,501 words)
• Keys to Good Training and Supervision
• Customer Retention - Keeping What's Yours (1,382 words)
• Marketing Lessons Learned from the Method Actors (2,018 words)
• Great Letter 'Openers'
• Unleashing the Power of Enhancement (1,698 words)
• Ugly Mailings that Make Millions (1,396 words)
• The Great Mentors (4,982 words)
• ORBIS Sets Its Sights High (1,281 words)
• Meet the Masters - Max Hart
• Meet the Masters - Martin Baier
• Meet the Masters - Lillian Vernon
• Meet the Masters - Bob Teufel
• Meet the Masters - Bob Stone
• Referrals - Birds of a Feather
• Get the Envelope Opened!
• The Ultimate Direct Mail Checklist (1,121 words)
• The ABCs of Testing
• List Testing - Parameters & Strategies
• 'Best Ideas' for Fund Raising by Phone (1,368 words)
• When Not to Model (1,934 words)
• Cloning Your Best Customers (1,173 words)
• Premiums - Freebies from the Financial Side (1,436 words)
• Easton Press - Reverse Engineering (1,104 words)
• Media Potpourri (989 words)
• Win-Win Upselling (1,133 words)
• Doing Business on the Phone
• Alternative Print Media-Interview with Leon Henry
• Is It Time to Test a Freemium? (815 words)
• New Pig - Hogging the Market in Europe (1,282 words)
• Global Media Choices (589 words)
• The Multi-Step Sales Process
• Database Marketing - Making Better Decisions (414 words)
• Bang & Olufsen - A Great Dane Wises Up (1,180 words)
• Marketing Your List-In-house or Outside Management? (510 words)
• It's a Digital World (2,835 words)
• Does Your Ad Measure Up?
• Gift Giving Is Big Business
• List Tactics - 7 Often Ignored Fundamentals
• Which Printer Is Best for You? (1,131 words)
• 10 "Musts" for Outbound Calls (1,103 words)
• Data Mining - From Dust to Diamonds (1,194 words)