SEARCH & SOCIAL MEDIA
More On: Online Marketing
-
Understanding the Digital Consumer
While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving...
More On: Online Marketing -
Rice University Research Tallies Facebook Fan Page Results
Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University's Jones Graduate School...
More On: Search & Social Media -
Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video?...
More On: Online Marketing -
Why Social Media Participation Matters: PR 2.0 for Marketers
People are bombarded with information, have shorter attention spans, and use online or mobile technology to log in for that...
More On: Search & Social Media -
E-commerce Link : Reality Check
You cannot control your customers anymore. Instead, it's time for you to enter "the conversation" or risk becoming irrelevant to...
More On: Online Marketing -
Editor’s Notes : Response Is a Two-Way Street
The results of Target Marketing 's fourth annual Media Usage Forecast are in. While offline channels like direct mail...
More On: Database & CRM
More on Search & Social Media
More On Search & Social Media
Understanding the Digital Consumer
March 10, 2010While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find...
Rice University Research Tallies Facebook Fan Page Results
March 10, 2010Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University's Jones Graduate School of Business, is getting a...
Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
March 10, 2010By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind...
Why Social Media Participation Matters: PR 2.0 for Marketers
March 4, 2010People are bombarded with information, have shorter attention spans, and use online or mobile technology to log in for that shot of "instant gratification". It's...
E-commerce Link : Reality Check
March 2010
You cannot control your customers anymore. Instead, it's time for you to enter "the conversation" or risk becoming irrelevant to them. And when you start...
Editor’s Notes : Response Is a Two-Way Street
March 2010
The results of Target Marketing 's fourth annual Media Usage Forecast are in. While offline channels like direct mail and telemarketing still factor significantly...
Cover Story : Media Usage Forecast 2010
March 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of a slow recovery are right...
Brand : Ready, Set, Listen!
March 2010
As fast-paced professionals running departments or full-fledged businesses—managing people and projects and schedules and products—listening can sometimes fall off our to-do lists. We don't have...
5 Tips for Advanced B2B Business Blogging
February 26, 2010You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you...
Marketing Detox: How to Get Off Google AdWords PPC Crack
February 26, 2010Too often, businesses get addicted to the Google AdWords PPC Crack and forget that there are other ways to draw traffic and leads to their...
