SEARCH & SOCIAL MEDIA

Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.
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5 E-mail Marketing Resolutions for 2010

February 3, 2010

Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives...

Nuts & Bolts : Affiliate Spotlight

CreditCards.com Logo February 2010

A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine’s Nuts & Bolts department), Affiliate Spotlight introduces you to a...

Cover Story : Social Works

Sandy Carter February 2010

A pounding beat communicates urgency. Avatars explain After Inc.'s problems. Those watching the trailer for IBM's business process management game learn they alone can provide...

Why Culture Will Become Crucial for Success in 2010 and Beyond

GlobalHue logo February 1, 2010

It's 2010: a new year, and a new opportunity to consider how the massive cultural and technological shifts of today are reshaping the way we...

10 Direct and Digital Marketing Trends for 2010

Bruce Biegel DMCNY Jan. 2010 January 27, 2010

An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce...

Why You Should Beware the 'Quick SEO Copywriting Fix'

Heather Lloyd-Martin January 26, 2010

The question comes up during almost every conference at which I present: "I hear what you're saying about writing quality content. But I need immediate...

Blue Shield of California Welcomes Consumer Ratings

Blue Shield of California logo January 14, 2010

In what is believed to be a first for the health insurance industry, Blue Shield of California has launched an online ratings and review...

How Can Marketers Measure Social Media Efforts?

January 13, 2010

Many marketers are dabbling in social media marketing, using high-traffic sites like Digg, StumbleUpon, LinkedIn and Facebook. Some are doing this because it's the latest...

EchoSign's Jason Lemkin on Using B-to-B Direct Marketing Tactics to Enter the Real Estate Vertical

January 6, 2010

The stack of paperwork involved in buying a house sometimes can seem as tall as the dwelling itself. And that's not just from the buyer's...

16 Interactive Marketing Trends

January 6, 2010

According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars...

 
 
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