SEARCH & SOCIAL MEDIA
Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.
More On: Search & Social Media
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Copywriting Tricks to Turbocharge Your Metadata for Conversions
Welcome to another of my mammoth-but-hopefully-useful blog posts! This month, I’ve been reminded of the challenge (and dare I say...
More On: Search & Social Media -
Groupon vs. Direct Mail, an ROI Story
I've gotten the following question a number of times regarding Groupon and direct mail: "Why should I offer a discount...
More On: Direct Mail & Postal -
What Do You Miss About Life Before the Digital Age?
It's #unplug week here at Fast Company . Let's dig into our reader reminiscences of analog things past. We’re asking...
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Facebook sends out invitation to a June 20 event -- by snail mail
Facebook has begun sending out invitations for its next media event, but not in a way one would expect from...
More On: Direct Mail & Postal -
Enhanced Campaigns: 4 Questions to Consider
Are you feeling anxious as July 22nd approaches? For those that don’t know, that is the date Google will automatically...
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How Much Does Inbound Marketing Cost?
There’s a loaded question. Estimating the cost of inbound marketing is more nuanced than it seems. The big variables are...
More On: Search & Social Media
More on Search & Social Media
More On Search & Social Media
Copywriting Tricks to Turbocharge Your Metadata for Conversions
June 20, 2013
Welcome to another of my mammoth-but-hopefully-useful blog posts! This month, I’ve been reminded of the challenge (and dare I say it, enjoyment) of writing title...
Groupon vs. Direct Mail, an ROI Story
June 20, 2013I've gotten the following question a number of times regarding Groupon and direct mail: "Why should I offer a discount on my direct mail piece...
What Do You Miss About Life Before the Digital Age?
June 19, 2013
It's #unplug week here at Fast Company . Let's dig into our reader reminiscences of analog things past. We’re asking a series of questions about...
Facebook sends out invitation to a June 20 event -- by snail mail
June 18, 2013
Facebook has begun sending out invitations for its next media event, but not in a way one would expect from a top tech company. Facebook...
Enhanced Campaigns: 4 Questions to Consider
June 18, 2013
Are you feeling anxious as July 22nd approaches? For those that don’t know, that is the date Google will automatically upgrade all legacy Adwords campaigns...
How Much Does Inbound Marketing Cost?
June 18, 2013
There’s a loaded question. Estimating the cost of inbound marketing is more nuanced than it seems. The big variables are how much foundational work has...
Getting ROI From Your Social Media Efforts
June 17, 2013
The social media world is bloated with buzzwords. We're supposed to "engage," have "conversations" and build "responsive" campaigns. But unless your job is to float...
Google’s Matt Cutts: No New 'Top-Heavy' Penalty If You Have the Same Ad-to-Organic Ratio as Google
June 14, 2013
At SMX Advanced, Google’s head of search spam, Matt Cutts, announced that if you have the same or fewer ads than Google does in its...
Netflix to Launch User Profiles Later This Summer
June 13, 2013
Sharing your Netflix account with a friend or lover who has dramatically different taste in movies than you do? Soon, there will be no need...
Facebook Launches #Hashtags in Nod to Twitter
June 13, 2013
Facebook launched hashtags Wednesday, taking a page from Twitter and Instagram's playbook and making searching easier and more intuitive. … As of now, anyone can...
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