Open Enrollment | Subscribe to Target Marketing HERE
Follow us on


Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.


RSS More On Search & Social Media

When ‘Liking’ a Brand Online Voids the Right to Sue

Rice Chex General Mills April 18, 2014

Might downloading a 50-cent coupon for Cheerios cost you legal rights? General Mills—the maker of cereals like Cheerios and Chex, as well as brands like...

Google Warns: We Are Scanning Your Email

Web privacy April 18, 2014

On Tuesday, Google updated its privacy policies to make it absolutely clear that it is scanning your email. It added these sentences: "Our automated systems...

LinkedIn Profile Makeover for Sellers

Jeff Molander April 18, 2014

Are you appealing to emotional and tangible desires of buyers on your LinkedIn profile—in ways they cannot resist acting on? Reinsurance broker, Paul Dzielinski is....

Facebook Adds 3 Language Preferences for Hispanic-Targeted Ads

facebook logo April 17, 2014

Facebook added three language preferences to its ad-targeting options for brands marketing to U.S. Hispanics: Spanish-dominant, bilingual and English-dominant. The new language preferences are an...

Paid Search Up 17%, Fueled by Product Listing Ads

ppc April 17, 2014

RKG is out with its Q1 "Digital Marketing Report," showing U.S. paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends...

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

Snapchat graphic April 16, 2014

"What in the world is WhatsApp?" Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February...

SoMo War of the Sexes: How Women and Men Use Mobile, Social Media

Miles Apart: Men vs. Women April 16, 2014

"The biggest disruptive convergence today is fueled differently by both sexes." So begins the infographic released by Ruby Media and, "Miles Apart: How Women...

US Airways' Pornographic Brand Tweet

US Airways logo April 15, 2014

There has always been the suspicion that most companies' Twitter accounts are run by boys with toys, but no sense. This suspicion might be heightened...

You Can Now Link Your Google AdWords and Analytics Properties in Bulk

Google Analytics April 15, 2014

Historically, it hasn't always been easy to properly link Google Analytics and AdWords accounts together. It always had to be done from the same authoritative...

It's All in the Share and the Buzz

Social Media April 10, 2014

In an era when just about everyone has a Facebook page, why did President Barack Obama, the Ford Motor Co. and Ian Somerhalder turn to...