SEARCH & SOCIAL MEDIA

Insights on search engine marketing, including paid and organic search, as well as best practices involving social media marketing and affiliate marketing.

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Five Amazing Facts About Social Media and the Super Bowl

Super_Bowl_2012_logo February 7, 2012

Social Commentary About Ads Alone Topped the Entire 2011 Academy Award. 1. Bluefin Labs has so far tracked more than 12.2 million social-media comments during...

Establishing the Value of Online Communities

Dogfish Head Beer Community February 7, 2012

If I asked you how much your community is worth, could you tell me? Most community managers can't. These same community managers will then complain...

The Biggest Social Media Moments of the Super Bowl

Super_Bowl_2012_logo February 6, 2012

The Giant’s fourth-quarter victory helped the Super Bowl become the biggest social TV event in history so far. Bluefin Labs says it counted 9.3 million...

4 Easy Tactics for Becoming a Must-Follow Account on Twitter

Twitter followers February 6, 2012

As a smart marketer, you're likely aware of the benefits of blogging and publishing helpful content on a regular basis. Doing so establishes you as...

Twitter Rolls Out Expanded Brand Pages for More Companies

Twitter logo February 3, 2012

Twitter has started rolling out its enhanced brand pages to more advertisers. The social networking site—which announced in December that it would be introducing Facebook-style...

15 Easy Ways to Leverage Healthcare Social Media

Social healthcare February 3, 2012

Healthcare social media activity and opportunities are growing fast and furious, and if you’re interested in this space and still not taking part, there’s no...

Is Your Marketing on Remote Control: What to Do with Too Many Channels

Pro Control's Pro24.z Remote Control February 3, 2012

We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from one to the next. We...

How Targeting People Will Change Paid Search

ppc February 2, 2012

Aggregating consumer data for marketing is not a new idea. Direct marketers have been doing it for years, appending information to lists from a variety...

Facebook’s $5 Billion IPO: The Next Google? Or the Next Groupon?

Facebook_Logo2 February 2, 2012

On Wednesday, Facebook filed the prospectus for its initial public offering. The social giant seeks to raise $5 billion in initial funding. That’s in line...

Top 100 Influencers in Social Media

Social media February 2, 2012

Few "best of" lists are emboldened to go to the depths required of a Top 100, searching high and low for a well-rounded compilation of...

 
 
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