PRINT PRODUCTION & FULFILLMENT

Coverage of direct mail production, including digital printing, offset printing, inline printing, personalization, paper/ink selection, environmental issues, soft proofing and workflow tactics. Get information on the back-end of direct marketing, including order processing, picking/packing, flats and parcel shipping and returns management.
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Quad/Graphics to Acquire Worldcolor

Quad/Graphics logo January 26, 2010

Quad/Graphics, Inc., the largest privately held printer in the U.S., and World Color Press Inc. (TSX: WC, WC.U) ("Worldcolor"), the second largest provider of print,...

The Environmental Impact of Print and Digital Media

January 12, 2010

Any given day, an American household receives a financial statement or a monthly mortgage or utility bill that carries some type of environmentally inspired message:...

Basics of Print Production

Basics of Print Production December 16, 2009

Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of...

Managing Print Production

Managing Print Production December 16, 2009

Managing Print Production is a collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control. Both...

Fulfillment : ’Net Control

October 2009

In today's economy, marketers are looking for ways to get information faster, streamline existing processes and, most of all, reduce operational costs. One area...

2 Big, Revitalized Opportunities on the Outer Envelope

September 9, 2009

Copy on the front of the envelope remains the tried-and-true method for most mailers to reach prospects. It's where you find teasers, offers, deadlines, personalized...

5 Ways to Upgrade Envelope Copy

August 12, 2009

The Internet age has been both a blessing and a curse for direct mail. On one hand, there is less mail in the physical mailbox,...

Editor's Notes : My Favorite Web Sites

July 2009

In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across...

Cover Story : How Fast Is Your Fulfillment?

July 2009

At its most basic level, the Web is an inquiry management environment. Consumers and businesspeople head online almost every day to source products and solutions...

5 Answers About Getting Envelopes Opened

May 20, 2009

Like other industries, direct mail has been hurt by the current economic woes, but its original challenge is steadfast: get the prospect to open your...

 
 
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