More On Print Production & Fulfillment
May 2013
It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing costs can consume a large...
April 30, 2013
Catalog and call center retailers in the "2013 Internet Retailer Top 500" guide outperform retail chains, manufacturers and Web-only retailers in one important e-commerce metric:...
April 29, 2013
In a towering building off Interstate 275, man and machine are working side-by-side to save consumers money. ValPak, famous for its venerable blue envelope, prints...
April 26, 2013
The Forest Stewardship Council (FSC) is an organization familiar to many in the commercial print industry, although perhaps not as familiar to their customers. As...
April 22, 2013
There are many sources of pressure to reduce or minimize the cost of postage in hardcopy mailings with commensurate hurdles at every turn. Over the...
April 9, 2013
Elizabeth Pagliei, 16, from DePaul High School, is in the college-search process. She is studying with tutor Anousheh Shafa. The slick, glossy fliers, postcards and...
April 8, 2013
Readers of my blog know my distaste for financial service companies, utilities and other brands that admonish me in my mailbox to switch to digital...
March 27, 2013
I’m a strong proponent of testing direct mail premiums. Why? Because they typically increase the mailing’s response rate and its net profit! Take, for instance,...
March 13, 2013
Forget social media. The real marketing battle at South by Southwest Interactive takes place in real life, and is pretty close to real-time. Posters, perhaps...
February 27, 2013
Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on 12-pack taco boxes and accompanying soda cups...
