PRINT PRODUCTION & FULFILLMENT
Coverage of direct mail production, including digital printing, offset printing, inline printing, personalization, paper/ink selection, environmental issues, soft proofing and workflow tactics. Get information on the back-end of direct marketing, including order processing, picking/packing, flats and parcel shipping and returns management.
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Print and Production : Controlling Print Costs
It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing...
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Catalogers Book the Highest Conversion Rate in the Top 500
Catalog and call center retailers in the "2013 Internet Retailer Top 500" guide outperform retail chains, manufacturers and Web-only retailers... -
ValPak Ventures From Direct Mail to Digital Coupons
In a towering building off Interstate 275, man and machine are working side-by-side to save consumers money. ValPak, famous for... -
Going Green: The Good, the Bad and the Ugly
The Forest Stewardship Council (FSC) is an organization familiar to many in the commercial print industry, although perhaps not as... -
Smarter Direct Mail: Advances in Print That Can Boost ROI
There are many sources of pressure to reduce or minimize the cost of postage in hardcopy mailings with commensurate hurdles... -
Colleges Using Direct Mail Approach Tailored to Individual High Schoolers
Elizabeth Pagliei, 16, from DePaul High School, is in the college-search process. She is studying with tutor Anousheh Shafa. The...
More on Print Production & Fulfillment
More On Print Production & Fulfillment
Print and Production : Controlling Print Costs
May 2013
It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing costs can consume a large...
Catalogers Book the Highest Conversion Rate in the Top 500
April 30, 2013
Catalog and call center retailers in the "2013 Internet Retailer Top 500" guide outperform retail chains, manufacturers and Web-only retailers in one important e-commerce metric:...
ValPak Ventures From Direct Mail to Digital Coupons
April 29, 2013
In a towering building off Interstate 275, man and machine are working side-by-side to save consumers money. ValPak, famous for its venerable blue envelope, prints...
Going Green: The Good, the Bad and the Ugly
April 26, 2013
The Forest Stewardship Council (FSC) is an organization familiar to many in the commercial print industry, although perhaps not as familiar to their customers. As...
Smarter Direct Mail: Advances in Print That Can Boost ROI
April 22, 2013
There are many sources of pressure to reduce or minimize the cost of postage in hardcopy mailings with commensurate hurdles at every turn. Over the...
Colleges Using Direct Mail Approach Tailored to Individual High Schoolers
April 9, 2013
Elizabeth Pagliei, 16, from DePaul High School, is in the college-search process. She is studying with tutor Anousheh Shafa. The slick, glossy fliers, postcards and...
3 Things You Can Do Now to Make an 'Earthly' Difference
April 8, 2013
Readers of my blog know my distaste for financial service companies, utilities and other brands that admonish me in my mailbox to switch to digital...
Rethinking Direct Mail Premiums
March 27, 2013
I’m a strong proponent of testing direct mail premiums. Why? Because they typically increase the mailing’s response rate and its net profit! Take, for instance,...
Tech Startups Battle Using Old-School Posters at SXSW
March 13, 2013
Forget social media. The real marketing battle at South by Southwest Interactive takes place in real life, and is pretty close to real-time. Posters, perhaps...
Taco Bell QR Code Generates 225,000 Scans
February 27, 2013
Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on 12-pack taco boxes and accompanying soda cups...
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