PRINT PRODUCTION & FULFILLMENT
Coverage of direct mail production, including digital printing, offset printing, inline printing, personalization, paper/ink selection, environmental issues, soft proofing and workflow tactics. Get information on the back-end of direct marketing, including order processing, picking/packing, flats and parcel shipping and returns management.
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Direct Mail : Today's Catalog
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's...
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3 Keys to Fulfilling Automated Marketing
Although the concept of marketing automation is generating a lot of buzz these days, only about 5 percent of marketers... -
To Mail or To Email, That Is the Environmental Question
Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his... -
Liveliest LinkedIn Discussion of the Week - QR Codes? SnapTags? NFC?
This week, Target Marketing magazine's Editor-in-Chief Thorin McGee got Integrated Marketing Mix LinkedIn group members talking when he asked "Has... -
Why Are U.S. Marketers Sleeping on Transpromo?
That standalone, tip-in brochure that comes with your credit card, bank or utility statement each month—odds are pretty good you... -
Production : Asking the Right Questions
Whether you call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own...
More on Print Production & Fulfillment
More On Print Production & Fulfillment
Direct Mail : Today's Catalog
February 2012
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's driving the reinvestment in print...
3 Keys to Fulfilling Automated Marketing
January 30, 2012
Although the concept of marketing automation is generating a lot of buzz these days, only about 5 percent of marketers are using full-featured marketing automation...
To Mail or To Email, That Is the Environmental Question
January 25, 2012
Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well...
Liveliest LinkedIn Discussion of the Week - QR Codes? SnapTags? NFC?
January 20, 2012
This week, Target Marketing magazine's Editor-in-Chief Thorin McGee got Integrated Marketing Mix LinkedIn group members talking when he asked "Has anyone had any experience using...
Why Are U.S. Marketers Sleeping on Transpromo?
January 6, 2012
That standalone, tip-in brochure that comes with your credit card, bank or utility statement each month—odds are pretty good you toss it into the recycle...
Production : Asking the Right Questions
January 2012
Whether you call it "Green Purchasing," "Sustainable Sourcing" or "Environmentally Preferred Procurement," evaluating whether or not suppliers meet your own environmental standards—and creating buyer/supplier relationships...
Direct Mail Spotlight: 3 Ways to Choose Images That Sell
November 16, 2011
It has been said you should never underestimate the value of a good first impression. That's not only true with in-person introductions—it's also true in...
Can ‘Sustainability’ be Profitable? Answer: It Has to Be.
October 14, 2011
As marketers, we have the chance to lead what Harvard Business Review calls the third great wave of global enterprise: sustainability....
Production : Trend Setting
October 2011
With all the attention on the debt crisis this summer—including the debt crisis at the U.S. Postal Service (USPS)—it's easy to overlook how fascinating direct...
Q&A on Creating QR Codes, PURLs, Apps and Short Codes
August 31, 2011Making its virtual show debut, a hands-on workshop about technology drew hundreds of attendees at InterACT! Virtual Conference & Expo. Not surprisingly, it also drew...
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