ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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YouTube Makes Video Channels Shoppable

YouTube logo May 22, 2013

YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to...

7 Deadly Sins of Digital Marketing

Digital marketing May 16, 2013

Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell. Oreo's Super Bowl Twitter takeover. If only all...

How Do You Write the Perfect Headline?

Copywriting May 14, 2013

Perfect? Wouldn’t it be subjective to say what’s perfect? Nah. From the point of view of a marketing writer of 25 years (yeah, that’d be...

3 Ways to Beat Amazon With Data

e-commerce May 13, 2013

Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the...

What Is the Best Day to Send Emails?

Debra Ellis May 13, 2013

Somewhere, in the world just on the other side of the rainbow, there is a magical day for sending emails. The messages sent to customers...

Why the Slow Days of Dial-up Could Be Returning

e-commerce May 9, 2013

The increasing numbers of data aggregators and tracking tags being placed on websites are leading to slower loading pages, while advances in technology designed to...

YouTube Ads Aren't Going Anywhere, Even In Subscription-based Content

YouTube logo May 9, 2013

Love YouTube, but hate the ads? Then you’re not going to be any happier with most of the subscription videos the site is going to...

IAB Releases HTML5 Guidelines for Digital Ads

iab logo May 8, 2013

With more publishers and agencies turning to responsive design to adapt to a post-PC world, HTML5 is playing a growing role in Web development. But...

6 Web Design Tips Based on Brain Science

Tom Marin brain May 7, 2013

Some Web design tips are supported by actual brain science. Research into the brain reveals tendencies. These tendencies translate into tips for designing websites. In...

Does Marketing Automation Encourage Bad Behavior in Marketers?

Writing Robot May 7, 2013

Many companies are adopting marketing automation each day. But they aren’t necessarily changing their marketing habits as a result. So, is this new technology just...

 
 
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