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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Using Beacons, Facial Recognition and Digital Displays for 1:1 Marketing

Apple Watch September 22, 2014

Whether in restaurants or banking, marketers face the challenge of creating an integrated, relevant and personalized experience across multiple channels. They must target a diverse...

Crowd-sorcery: Online Communities Proving to Be a Win-Win

Online Communities September 22, 2014

"She's a witch!" In the 1975 cult comedy classic Monty Python & the Holy Grail , Sir Bedevere and a village of peasants are trying...

11 Steps for Google’s New Shopping Campaigns

Google's Custom Labels September 22, 2014

Google Shopping Campaigns may make Google Product Listing Ads easier for marketers and consumers to use, says ChannelAdvisor. The shopping campaigns are a "new way...

5 Ways to Suck: A Video Marketing Primer

Marco Rubio water September 18, 2014

Americans watch a lot of video. comScore reports "187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad...

USPS Delivers – Groceries

AmazonFresh logo September 15, 2014

The U.S. Postal Service has rules about sending food through the mail. "Mailable perishable matter can be sent at the mailer's own risk," the USPS...

Denny’s Daily Zinger: When Supposedly Smart People Send Out Gibberish

zinger gibberish September 11, 2014

For 68 years, I have made my living using the English language. From 1985 B.I.E. (Before the Internet Era), when prose made sense. Experienced supervisors...

Build Content Smarter, Not Harder

Stages of Modern Marketing September 11, 2014

There's an old adage in the industry that goes "I know that 50 percent of my marketing is working, but I don't know which 50...

Screen Door: Multi-Screen Advertising Report

Multiscreen infographic September 10, 2014

For better or worse, you're surrounded by screens. Whether watching television, checking email on your laptop or getting your social media fix on your smartphone:...

‘Buy’ on Twitter: Will Marketers Love It?

Twitter buy button September 9, 2014

Well, it's official. On July 7, Target Marketing ran "Is 'Buy Now' Twitter's E-commerce Future?" Apparently, it is. On Monday, Mashable ran "Twitter Officially Begins...

UX Metrics for the Modern Web

www September 2, 2014

The Web started as a relatively static medium. Websites had content that was mostly flat and rarely changed. Flash forward 20 years, the Web is...

 
 
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