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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Denny's Daily Zinger: The New York Times: Grand Merchant & Cataloger

NYT store April 24, 2014

"Once I have a buying customer, it's my license to sell that person anything I've got," Folio: editor Chuck Tannen said to me over lunch...

Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs

ROI1012_catalogs April 23, 2014

When everything is available for sale on your smartphone, why do catalogs still clutter your mailbox? Shoppers spend more online after browsing through lavish print...

Denny's Daily Zinger: Much Needed - An Entrepreneur to Save the Internet

Spam Man April 23, 2014

The Internet is getting creepier and creepier. Download a 50 cent coupon for Cheerios—or give Bisquick a thumbs-up—and you've forfeited your rights to sue General...

General Mills Reverses 'Like' Legal Policy

Rice Chex General Mills April 22, 2014

It's rare that big business news breaks on a Saturday night before a holiday. But that's what happened at 10 p.m. on Saturday, when General...

Which Came First, Your Email Content or Your Segment?

Email at sign gear April 22, 2014

The audience and content conundrum can be very chicken and egg for many brands; especially their email marketers. Many years ago, I started my career...

Why U.S. Carriers Are Struggling in the Mobile Ads Business

Deluxe Mobile Phone Holder from Bullet April 22, 2014

Last Wednesday, Telefónica, the Spanish telecom, beat its competitors to the punch: It teamed with the private equity firm Blackstone to buy the technology behind...

13 Solutions to Your Most Common Landing Page Problems

Landing Page April 21, 2014

On the surface, landing pages seem simple. They're one page with one form. They have a paragraph or two of copy, and an accompanying image....

The 2 Things Email Marketing Experts Are Doing in 2014

Email Image April 21, 2014

Every new year, marketing managers, analysts, and pundits across the globe make predictions about the most popular trends to come in email marketing. Based on...

The Big Question: Does Duplicate Content Hurt You on Google?

Content Marketing April 21, 2014

As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got pushback from a company that asked...

The Terms of Your Terms of Service

Cyndie Shaffstall April 21, 2014

Most of us have a terms of service document on our websites, even if they're mostly contained within our privacy policies. We reference these documents...

 
 
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