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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Denny's Zinger: Offers—Print (Warm & Fuzzy) v. Digital (Nasty)

Next Issue December 19, 2014

I came across a story in The Wall Street Journal recently about KKR investing in NextIssue.com—a service offering digital access to 140 magazines for $9.99...

Super Saturday Rush: 4.1% Growth for Holiday 2014 Still Expected, Says NRF

xmasgift December 12, 2014

Marketers may have been a bit disappointed in Black Friday revenues, but December's may brighten their Holiday 2014 spirits. Consumer trends are still on track...

5 Ways E-com Marketers Make a $61 Billion Wrong Call

e-commerce December 10, 2014

E-commerce marketers will rake in $61 billion during November and December, comScore says. Americans using their desktop computers to buy spent more than $2 billion...

All Internet Sellers, Beware: States May Tax You

DMA vs. Brohl path to SCOTUS December 9, 2014

From marketers with millions or billions in annual revenue to the individual who finally decided to sell that "Casablanca" LaserDisc years after getting rid of...

Denny’s Zinger: Gillette Sabotaged by Hi-Tech Chump Marketers

Gillette December 4, 2014

I made my bones in the repeat sales business—book clubs and continuity series. Show some cleavage and leg (e.g., give away Volume 1 FREE! or...

4 #GivingTuesday Donor Onboarding Tips

#GivingTuesday #unselfie December 3, 2014

Yesterday was #GivingTuesday. It's the holiday season and consumers are in a giving mood. How do fundraisers ensure that mood doesn't melt with the snow?...

Winners in Cyber Monday, Black Friday Scramble

ShopperTrak graph Holiday 2014 December 2, 2014

As Black Friday's importance erodes, so will some of the weekend's profits. Named events, such as Cyber Monday, mean less and less to consumers, so...

5 Tips to Keep Good UX Freelancers

Experience Meter December 2014

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them...

E-commerce Link : Seeking Experience

Cristin Siegel Headshot December 2014

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to...

If Your Site Is Not Mobile-Friendly—Fix It Now!

Amanda G. Watlington, Ph.D. November 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your site is mobile friendly. Here...

 
 
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