
More On Online Marketing
February 4, 2010
Here's a question for marketers: If three-quarters of you acknowledge using tools for personalizing offers is a priority, and four in five of you say...
Behavioral targeting may be a controversial topic, but many marketers use it to add customer intelligence behind their companies' sales efforts. And in the rarefied...
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives...
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors'...
As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers...
February 2010
Think about the e-mail messages you receive in a day. Whether from colleagues, family or friends, this amount of e-mail adds up quickly. In fact,...
2010 direct marketing trends including list marketing, direct mail marketing and email marketing...
January 27, 2010
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce...
The coalition of associations comprised of the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau...
Optimize your web application availability, performance and experience from browser to data center....


