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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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The Evolution of Storytelling

May 2015

With content marketing becoming more and more important to the integrated marketing strategy of 2015, how can you make yours the absolute best? You've got...

Get With the Program

Optimization May 2015

Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA...

It’s In the Little (Internet of) Things: Amazon Introduces Dash Buttons

Amazon Dash Buttons April 9, 2015

File this one under the expanding "Not an April Fools Day prank" category. Last week, e-commerce titan Amazon introduced Dash Buttons—simple, straightforward buttons that allow...

5 Ways to Grow Your Business With Video Analytics

Hugh Howey Video April 8, 2015

These days, the value of using data to make marketing and business decisions is widely recognized. Technology gives us a more granular picture of where,...

Denny’s Zinger: Show Some Cleavage

Gilt Ad April 8, 2015

The product? Upscale shoes. My feet are weird: 8-1/2 EEEE. So before going any further with Gilt, I wanted to see if they carried...

Live From Your Brand … It’s Saturday Night! Live-Streaming for Marketers

Meerkat Video March 30, 2015

Video has always been a "killer app," even before apps really came along. In marketing, it's reassuring to see another person's face and hear their...

Select Tips From the ‘2015 E-Commerce Dates to Live By’

www March 27, 2015

It's already March 27, so some e-commerce marketers may already be behind on one of the "2015 E-Commerce Dates to Live By" items. On March...

Opt-out Email Marketing Debuts in My Yahoo Search Results

Heather Fletcher LLBean notice in Yahoo March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my...

Amazon Tests Drones, Shoebox-Sized Packages Await Results

Amazon Octocopter March 24, 2015

Summer 2015 may be the season of self-driving cars from Tesla, trigger-based emails from marketing automation providers and package-delivering drones from Amazon. Two of those...

Video Marketing: Attract, Engage and Convert

Video March 18, 2015

The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform...

 
 
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