• Understanding the Digital Consumer
  

  While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving...
• Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
  

  By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video?...
• 5 Ways to Optimize the E-mail Preview Pane
  

  Roseanne Roseannadanna perhaps says it best: "It just goes to show you, it's always something." Like the legendary character on...
• The Secret to a Sound E-mail Acquisition Strategy
  

  Have you ever taken the time to calculate the lifetime value of an e-mail subscriber? To do so costs you...
• E-commerce Link : Reality Check
  

  You cannot control your customers anymore. Instead, it's time for you to enter "the conversation" or risk becoming irrelevant to...
• Famous Last Words : Making Sense 
Out of New Media
  

  As I write this, the media are alive with the great tragedy of the 7.0 earthquake that destroyed much of...
• Nuts & Bolts - Online Marketing : Taking the Measure of Research Respondents
  

  Online market research surveys have long been a staple in the direct marketer's diet. But now they appear to have...
• Nuts & Bolts - Case Study : Dealer.com Is a Video Star
  

  It may not star Jeremy Piven and it may not be as entertaining as the 2009 movie "The Goods: Live...

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