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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Google Warns: We Are Scanning Your Email

Web privacy April 18, 2014

On Tuesday, Google updated its privacy policies to make it absolutely clear that it is scanning your email. It added these sentences: "Our automated systems...

Facebook Adds 3 Language Preferences for Hispanic-Targeted Ads

facebook logo April 17, 2014

Facebook added three language preferences to its ad-targeting options for brands marketing to U.S. Hispanics: Spanish-dominant, bilingual and English-dominant. The new language preferences are an...

Denny's Daily Zinger: No Email, Merci. We're French!

Email Addiciton Gold Fish April 16, 2014

A great idea has come out of France: "It seemed too good not to be true: Reports that French labor unions had struck a pact...

5 Things You Can Do Today for Higher Conversions Tomorrow

e-commerce April 16, 2014

Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons, and building trust...

SoMo War of the Sexes: How Women and Men Use Mobile, Social Media

Miles Apart: Men vs. Women April 16, 2014

"The biggest disruptive convergence today is fueled differently by both sexes." So begins the infographic released by Ruby Media and FinancesOnline.com, "Miles Apart: How Women...

Are Autoresponders Killing Email Marketing?

Gary Hennerberg April 16, 2014

Two events in the same week have triggered an email unsubscribe flurry on my behalf. First, a change in my spam provider is permitting more...

King Arthur Flour Blends Content With Offers

KAF Sends a Delicious Email April 14, 2014

King Arthur Flour (KAF)—America's oldest flour company, founded in 1790—not only puts its products on the shelves of grocery stores across the country, but also...

How Many Emails Are Too Many?

Email worker April 14, 2014

With over 145 billion emails sent annually, averaging 9,000 emails a year per user, marketers are constantly wondering, "How much email is too much?" Clients...

Following the Breadcrumbs to Guide People Through the Path to Purchase

B-to-B April 14, 2014

Move aside purchase funnel and make room for the path to purchase. Perhaps you've noticed the headlines of late: "Marketing is Changing," "Mobile Advertising Is...

Turn Data Into Email Engagement

Email at sign gear April 14, 2014

As mobile continues taking over consumers' screen time, marketers are forced to adjust how they send marketing email. Constant connection, lack of attention and increasing...

 
 
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