All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

• Email: The Honeymoon Effect
  

  For most organizations, older names on your list will perform less well than people that recently opted in to receive...
• Findings From MarketingSherpa: Relevancy is Key
  

  At the end of 2011, we talked about reasons subscriber preferences should be top priority and asked if you’re marketing...
• Whose Fans Are More Mobile Savvy? Giants or Patriots?
  

  The Interactive Advertising Bureau put together this infographic taking a look at the mobile life of Giants vs. Patriots fans. It's...
• 5 Points Email Marketers Need to Understand About DMARC, Authentication and Phishing
  

  It's tempting to point out that email authentication can be boring to marketers. And that many believe it's not in...
• 5 Tips for Painless Customer Preference Management
  

  Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work...
• Is Your Marketing on Remote Control: What to Do with Too Many Channels
  

  We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from...

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