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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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SkyMall Crashes, Burns … Balances the Universe Like an Atlas Bar Globe

SkyMall Atlas bar globe January 26, 2015

Well, that's a surprise. Amazon sells not only one type of garden Yeti, but a variety of them. In general, flyers know most such oddities...

Fixing Mobile E-commerce So Shoppers Buy

eTail infographic January 22, 2015

Mobile shoppers just aren't happy yet with the mobile buying experience. Matthias Clock, the content marketing "chef" for eTail West 2015, believes he has the...

Is Your Ad Legal? Digital Advertising Raises Additional Issues for Marketers

ROI1010_Legal Maters photo1 January 21, 2015

While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As...

Will Google Own Retargeting on Its Network?

New Google Logo January 20, 2015

Google may be positioning itself to both sell its Google Display Network ads to marketers and be the only entity that can tell those marketers...

How to Fight Digital Ad Fraud - A Practical Guide

Email mischief January 14, 2015

The fight against digital ad fraud is important to everyone in the advertising, marketing and media industries. Since the first banner ad ran in 1994,...

3 IMM Trends to Watch in 2015

Stephanie Miller January 13, 2015

Happy New Year! As we look ahead this year with confidence in our ability to reach those aggressive goals and objectives, it seems that all...

There’s an Ad for That: Apple Watch Gets First Ad Platform

Apple Watch Ad January 8, 2015

"There's an ad for that," might not ever fly as a tagline for Apple's forthcoming Apple Watch, but it doesn't make the statement any less...

How Marketers Can Reach Online Americans

A.T. Kearney e-commerce graphic January 5, 2015

Of U.S. Internet users, more than half may be connected to the Web during almost every waking hour of their lives, and a lot of...

5 Resolutions for Digital Marketing in 2015

2015 January 5, 2015

With 2014 finally closed, it is time to look towards the new year for digital marketing trends and developments that will shape online sales across...

Denny's Zinger: Offers—Print (Warm & Fuzzy) v. Digital (Nasty)

Next Issue December 19, 2014

I came across a story in The Wall Street Journal recently about KKR investing in NextIssue.com—a service offering digital access to 140 magazines for $9.99...

 
 
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