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All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.


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Cover Story : Inbound Marketing

Leads August 2014

The sheer spectrum of possibilities for inbound marketing and lead generation can be daunting, but you can easily take advantage of the method if...

What's the Best Way to Leverage Online Reviews for Inbound Marketing?

ROI1010_Feature3 photo2 August 1, 2014

Online reviews have become such a powerful force on the Web, businesses ignoring them do so at their own peril. Indeed, according to a 2011...

How Can You Best Use YouTube for Inbound Marketing?

YouTube logo August 1, 2014

Ask Michael Miller, who wrote "YouTube for Business." Miller recommends jumping right in, posting multiple marketing videos on YouTube to get higher on the radar...

Can Marketers Find New Customers Using Facebook Hashtags?

Hashtag bubble August 1, 2014

Facebook began offering this capability last summer, and a number of marketers have been using the capability to make new contacts and drum up new...

Nuts & Bolts - Case Study : Webinar ROI Doubles for CA Tech

Webinar August 2014

Two years ago, CA Technologies was marketing to prospects with three webcasts a month that taught at...

Nuts & Bolts - Content Marketing : A Bridge Over B-to-C Channels

iStock_000004290207_Medium August 2014

eBay uses content “exclusively” for selling, says Jeffrey Wilks of eBay Enterprise. USA TODAY uses it to engage readers across channels, retaining them after they...

Mobile First : How to Build a Portal to Better Customer Relationships With Mobile Apps

Mobile first apps August 2014

You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture....

Does Digital-Only Work?

VT mag August 2014

It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and...

Online Marketing : Loyalty Games?

Bunchball infographic August 2014

Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly...

Does Optimizing Promotional Videos for Google Search Pay Off?

PE0614_video August 1, 2014

Sadly, the Web is littered with untold numbers of videos buried deep in search engine results, simply because their creators forgot to take a few...