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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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How to Double Your Landing Page Conversion Rates With 6 Easy Tune-ups

Phil Frost May 20, 2015

One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you...

Yours, Free! A Business Model To Revolutionize E-commerce

Easy Setup May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was...

Get With the Program

Optimization May 2015

Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA...

The Evolution of Storytelling

Content Marketing May 2015

With content marketing becoming more and more important to the integrated marketing strategy of 2015, how can you make yours the absolute best? You've got...

Stay Awhile: Google AdSense Introduces Matched Content

Matched Content April 27, 2015

Everybody knows by now that "content is king." But what's to stop people from leaving your site's kingdom to spend time in someone else's castle—and...

Headlines, Images Aren’t First In Line for Site Testing

www April 16, 2015

Common wisdom holds that marketers should split-test headlines and images first for conversion rate optimization. Peep Laja, who runs conversion optimization agency Markitekt, says that's...

It’s In the Little (Internet of) Things: Amazon Introduces Dash Buttons

Amazon Dash Buttons April 9, 2015

File this one under the expanding "Not an April Fools Day prank" category. Last week, e-commerce titan Amazon introduced Dash Buttons—simple, straightforward buttons that allow...

5 Ways to Grow Your Business With Video Analytics

Hugh Howey Video April 8, 2015

These days, the value of using data to make marketing and business decisions is widely recognized. Technology gives us a more granular picture of where,...

Denny’s Zinger: Show Some Cleavage

Gilt Ad April 8, 2015

The product? Upscale shoes. My feet are weird: 8-1/2 EEEE. So before going any further with Gilt, I wanted to see if they carried...

Live From Your Brand … It’s Saturday Night! Live-Streaming for Marketers

Meerkat Video March 30, 2015

Video has always been a "killer app," even before apps really came along. In marketing, it's reassuring to see another person's face and hear their...

 
 
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