Open Enrollment | Subscribe to Target Marketing HERE
Follow us on


All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.


RSS More On Online Marketing

5 Tips to Keep Good UX Freelancers

Experience Meter December 2014

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them...

E-commerce Link : Seeking Experience

Cristin Siegel Headshot December 2014

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to...

If Your Site Is Not Mobile-Friendly—Fix It Now!

Amanda G. Watlington, Ph.D. November 25, 2014

If you rely on search to assist new users in finding your site, you must now make sure that your site is mobile friendly. Here...

AdWhere? Google Announces Contributors

Google Contributors November 24, 2014

Are you one of those pesky Millennials who just can't stand advertising on the internet—sometimes so much so that you use an ad-blocking software to...

After Dec. 8, Will SCOTUS Force E-commerce Sites to Collect State Sales Tax?

DMA vs. Brohl path to SCOTUS November 20, 2014

Right now, e-commerce marketers have to keep track of laws in 50 states and collect taxes—or not—accordingly. After Dec. 8, all that could change. The...

Retarget Abandoned Carts With Discounts and 72% of Millennials Say They’ll Buy

e-commerce November 19, 2014

Shipping costs and required registration are the biggest reasons surveyed consumers say they'll abandon shopping carts, but an average of 54 percent say they'll buy...

The Power of Interstitials … Are You Using Them?

Wendy Montes de Oca interstitial November 18, 2014

Whether your goal is cross-selling or lead generation, interstitials are a great way to get your website visitors' attention and take action. According to,...

Moving Upstream on Cart Abandonment

Cyndie Shaffstall November 17, 2014

After speaking at a conference on the topic of email automation for your online store, I was approached by more than a dozen people with...

Fishing for Event Customers

email November 14, 2014

Before picking a date for a promotion or event, it's important to understand how the various online resources at your disposal can work for your...

Ain't Nobody Got Time for That: Most Frustrating Websites

Frustrated November 10, 2014

"Can I help you find what you're looking for?" Ah yes, the classic go-to pickup line of brick-and-mortar retail employees. But we're well into the...