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ONLINE MARKETING

All matters relevant to online marketing, including Web site maintenance and design, e-mail marketing, e-commerce strategies, among others.

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Live From Your Brand … It’s Saturday Night! Live-Streaming for Marketers

Meerkat Video March 30, 2015

Video has always been a "killer app," even before apps really came along. In marketing, it's reassuring to see another person's face and hear their...

Select Tips From the ‘2015 E-Commerce Dates to Live By’

www March 27, 2015

It's already March 27, so some e-commerce marketers may already be behind on one of the "2015 E-Commerce Dates to Live By" items. On March...

Opt-out Email Marketing Debuts in My Yahoo Search Results

Heather Fletcher LLBean notice in Yahoo March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my...

Amazon Tests Drones, Shoebox-Sized Packages Await Results

Amazon Octocopter March 24, 2015

Summer 2015 may be the season of self-driving cars from Tesla, trigger-based emails from marketing automation providers and package-delivering drones from Amazon. Two of those...

Video Marketing: Attract, Engage and Convert

Video March 18, 2015

The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform...

Make It Easy to Order or I’m Gone!

Easy to Order March 11, 2015

My Krups coffee maker needed a doohickey. I Googled the item. A picture of it came up on my screen offered by Goodman's. I...

State Tax Law Seems Unconstitutional? SCOTUS Says You Can Still Sue

DMA vs. Brohl path to SCOTUS March 5, 2015

E-commerce marketers were probably rejoicing on Wednesday about Tuesday's unanimous U.S. Supreme Court decision to allow federal cases relating to state tax laws to happen,...

E-commerce Link : 6 Steps for Selecting an Enterprise Content Management Platform

TM0315_JohnTran_mug March 2015

There are thousands of content management systems (CMS) and content management platforms floating around the Web (CMSMATRIX.org indexes over 1,200 content management applications). With so...

Taking Wearables Seriously

apple watch March 2015

The impact of mobile, connected and wearable devices—combined with digital and social media—has transformed how people engage with brands and make purchase decisions today. As...

Ready for Your Close-Up?

Video March 2015

During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of...

 
 
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