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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

Does Digital-Only Work?

VT mag August 2014

It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and...

Door Slamming on Home Mail Delivery?

Postman in Storm July 28, 2014

In the neighborhoods of tomorrow, door-to-door mail delivery will be a thing of the past. If U.S. Rep. Darrell Issa (R-Calif.) gets his way, door-to-door...

Is Every Door Direct Mail Right for You?

Summer Gould July 24, 2014

Every Door Direct Mail is a service designed by the USPS to help businesses reach every address in a neighborhood. With a simplified form of...

Mailing List Survival Guide

Database & CRM July 23, 2014

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it. But writing...

'Old' Direct Mail Tactics Still Work to Acquire New Customers

Grand Circle Teaser July 23, 2014

What marketers used to call MGM—or Member-Get-A-Member—efforts are as old as the hills, but they're effective when done right. If you have happy customers who...

The Mailboxes of My Memory

Chet Dalzell July 21, 2014

In my life, I've had a lot of mailboxes. My current box (New York, N.Y.) is part of an apartment building cluster box—and one that...

3 Mailers Making Waves With Content Marketing

July 17, 2014

Let's consider what some people regard as just another buzz term: "content marketing." Despite all the hype, the concept really wasn't invented yesterday. Some mailers...

Staples Gives Mini Post Offices the Boot. Sort Of.

Staples Logo button July 16, 2014

Union protests worked, speculate some of Tuesday's news accounts about Staples officials' decision to end its participation in the pilot for the USPS Retail Partner...

Why Can't I Mail It? - Booklets

Summer Gould July 16, 2014

As you know from Part One of "Why Can't I Mail It?" with postcards and Part Two with self-mailers, there are many times that a...

USPS to Rise Like a Phoenix: True or False?

USPS OIG 3D printing July 14, 2014

Direct mail matters to marketers. Yet the USPS is on its knees due to the rise of email, mobile and the Internet. So could another...