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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

USPS Will Keep Running, Despite Congressional Inaction

USPS Logo December 19, 2014

Three governors do not a U.S. Postal Service Board of Governors make, but it's good enough to keep the USPS running until there's a full...

USPS: 'Letters Are Going Away'

First Class mail volume December 17, 2014

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman...

2014’s Most-Read Online Articles

Broken Mailbox December 16, 2014

Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal...

QR Codes Can Make Your Direct Mail More Effective

Summer Gould December 11, 2014

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile...

Confessions of a Museum Nut

Charles Noe Daly December 9, 2014

I adore museums. Walking into a museum to be surrounded by billions of dollars worth of the most beautiful and interesting art and artifacts in...

USPS to be Left ‘Twisting in the Wind’ in 2015?

USPS Logo December 8, 2014

Quite the quandary is shaping up for the U.S. Postal Service, which may affect direct (and all) mail service. Friday afternoon's 15-minute meeting may have...

Return to Sender: NJ Poised to Crack Down on “Junk” Mailing

Junk Mail December 4, 2014

Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born...

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

Direct Mail That Worked on Me

Summer Gould November 25, 2014

I admit that I am very interested in direct mail. So I like to look to my mail box both at work and at home...

USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster

First Class mail decrease 091714 November 25, 2014

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, says Megan J. Brennan. To that end,...