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DIRECT MAIL, PRINT AND POSTAL

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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RSS More On Direct Mail, Print and Postal

Direct Mail: Chumpion to Champion

Mail Star September 15, 2014

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size...

All Hail the Mighty Buckslip

Capital One Quicksilver Credit Card Benefits September 15, 2014

Face it: "Lumpy" envelopes get attention. An envelope with something unknown inside of it raises our curiosity and gets us to open it. Every time....

My Summer Reading List Includes Facts About Direct Mail

Chet Dalzell September 4, 2014

The "dog days" of summer are about to end, so I'd better wrap up my summer reading fast. Of course, my summer reading list really...

Direct Mail Design: Layout

Summer Gould September 4, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since this can be a real challenge, we will take...

Will USPS Lose Your Direct Mail Files?

Filing cabinet for USPS article September 2, 2014

Marketers put hours, weeks and years into direct mail programs. Elaborate arrangements with the U.S. Postal Service are the norm. Questions arise based on an...

Cover Story : Top 50 Mailers

2014 Top 50 Mailers Chart September 2014

Who still sends direct mail? Many of the most successful companies in the U.S. In fact, nine of the top 10 on this year's Top...

Message & Media : 19 Creative Tests to Schedule Right NOW!

Patagonia e-postcard September 2014

Creative testing may sound like an oxymoron, but it's not when you're a direct marketing writer or designer. Testing creative elements, such as headlines, subject...

Nuts & Bolts - Direct Mail : Start Fundraising Planning Now

Holiday Giving September 2014

Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales....

Empower Your Direct Mail With Mobile

Summer Gould August 21, 2014

Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have...

Should USPS Continue Consolidation, Asks USPS OIG

USPS OIG poll re: USPS Phase 2 Consolidation August 19, 2014

Exactly 23 votes. That's how many subscribers to the Pushing the Envelope Blog for U.S. Postal Service Office of Inspector General cared enough to vote...

 
 
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