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DIRECT MAIL, PRINT AND POSTAL

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.

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RSS More On Direct Mail, Print and Postal

Editor's Notes : Direct Mail: Marketing's First Killer App

Thorin McGee Headshot May 2015

Target marketing has always been about technology. Direct mail itself was a technological advance. So was the customer list and, in its own way, the...

Denny’s Zinger: Marketing Hillary and Timing, Timing, Timing!

Timing April 24, 2015

On Nov. 22, 1963, consultant Paul Goldberg—with a huge mailing for Consumer Reports going out across the country—was having lunch with two colleagues at the...

USPS Considers Drone-Launching Vehicle

HorseFly drone April 23, 2015

Time-traveling to 2018 doesn't sound so adventurous until marketers realize they may see drones everywhere, delivering packages. Amazon is already testing a few and on...

USPS Requests May 31 Rate Hike

USPS Logo April 20, 2015

The U.S. Postal Service may raise postage rates by as much as 2 percent on May 31. First, though, the Postal Regulatory Commission needs to...

Direct Mail, Digital Integration for SMBs

Integrate Direct Mail and Email April 16, 2015

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work...

Direct Mail: Data Makes All the Difference

Summer Gould April 14, 2015

The draw of the latest marketing trends pulls at us all. Many companies have integrated their direct mail with technologies like QR Codes, NFC and...

It’s In the Little (Internet of) Things: Amazon Introduces Dash Buttons

Amazon Dash Buttons April 9, 2015

File this one under the expanding "Not an April Fools Day prank" category. Last week, e-commerce titan Amazon introduced Dash Buttons—simple, straightforward buttons that allow...

10 Best Ways To Use Direct Mail With Success

Summer Gould April 2, 2015

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is...

Denny's Zinger: Boys and Their Toys—Drone Delivery Nonsense

Drone Delivery April 1, 2015

In the years after World War II, boys (including me) got into model planes—hot little U-controls and exquisite free flight aircraft. Radio controls were a...

Imagine Buying 100 Million Pennies

2 Cent Mailing March 31, 2015

"The envelope has two purposes and two purposes only," wrote Herschell Gordon Lewis. "One: to get itself opened; Two: to keep the contents from spilling...

 
 
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