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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

What Can Variable Data Do for Your Direct Mail?

Summer Gould November 13, 2014

A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their hands and engaging them with...

USPS, 7 Days a Week: Package Delivery Ramped Up for Holidays

USPS Logo November 7, 2014

It's now almost a 24/7 postal service. For the holidays, the U.S. Postal Service will be delivering packages seven days a week, USPS says. The...

Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test

Taxi Cab November 6, 2014

Just when it seems like the U.S. Postal Service is hanging a lot of its growth options on Amazon (think grocery and package delivery), Amazon...

They're in the Mail: Government Mail Surveillance Outed

USPS Inspector General October 30, 2014

Do you ever feel like you're being watched? Well, even if you don't, you probably definitely are. We live in a post-Snowden world; this is...

When Is EDDM Right for You?

Summer Gould October 30, 2014

EDDM (every door direct mail) has gained in popularity. EDDM, as defined by the USPS, is designed to help you reach every home, every address,...

Thanks for My Mail, USPS. May I Have Milk and Eggs With That?

USPS Logo October 27, 2014

First, the U.S. Postal Service delivered groceries for AmazonFresh in San Francisco. Then on Friday, USPS expanded the delivery area to "additional major metropolitan markets... Acquires E-commerce Software Company

First Class mail decrease 091714 October 22, 2014

Package delivery is the future for the U.S. Postal Service, its representatives say. The same is true for a close partner of the USPS,

Denny's Zinger: E-Marketers! Think Like a Direct Mailer!

Bad Email October 17, 2014

E-commerce wizards believe direct mail is slow and cumbersome. It takes time to write, design, print, address, insert, pay postage and mail. It is also...

Stand Out With Texture

Summer Gould October 16, 2014

How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the...