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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal Acquires E-commerce Software Company

First Class mail decrease 091714 October 22, 2014

Package delivery is the future for the U.S. Postal Service, its representatives say. The same is true for a close partner of the USPS,

Denny's Zinger: E-Marketers! Think Like a Direct Mailer!

Bad Email October 17, 2014

E-commerce wizards believe direct mail is slow and cumbersome. It takes time to write, design, print, address, insert, pay postage and mail. It is also...

Stand Out With Texture

Summer Gould October 16, 2014

How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the...

Attitude Adjustment: Using Behavioral Data to Boost Direct Mail Response

Mail Star October 15, 2014

Since the dawn of direct marketing, companies have tried to determine what will entice prospects to buy. While demographic and financial data have been...

‘Taxpayers’ Are Mad USPS Is Delivering Groceries

AmazonFresh logo October 13, 2014

The U.S. Postal Service should be delivering mail, not groceries, says the social welfare nonprofit Taxpayers Protection Alliance. On Friday, the Alexandria, Va.-based 501c4 sent...

Opposites Attract Positives in Direct Mail

October 13, 2014

If you were a fan of the TV series "Seinfeld" back in the 90's, you'll remember an episode called "The Opposite," where perennial loser George...

80 USPS Mail Processing Centers to Close, But Path Ahead Unclear

USPS Logo October 10, 2014

The U.S. Postal Service is consolidating to save money. That much is clear. However, what remains hazy is how that consolidation will affect service, reports...

Direct Mail Design: Copy

Summer Gould October 2, 2014

At this point, after you have looked at the layout and color/images in the last two blog posts, you should have a general idea of...

USPS Won't Raise Rates in January

USPS Logo October 2, 2014

No rate increases are planned for January, says U.S Postal Service spokesman Dave Partenheimer. Partenheimer tells Target Marketing on Wednesday that current prices will remain...

Nuts & Bolts - Case Study : Data Drives Boardroom Revenue

Hitting the Target October 2014

Boardroom publishes newsletters and books to make its 55-year-old and older readers happier, healthier and wealthier. So it stands to reason that the Stamford, Conn.-based...