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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

5 Tips for Effective Multichannel Campaigns

Summer Gould January 22, 2015

Your audience is in more than one place—you need to be too. Multichannel marketing means reaching your audience across more than one channel. A good...

Postage Up 2% on April 26

USPS 2015 rate hikes January 16, 2015

The U.S. Postal Service wasted no time in requesting a postal rate hike. On Thursday, USPS filed a notice with the Postal Regulatory Commission for...

Postage Increases? Keep an Eye Out

USPS Logo January 14, 2015

On Monday, the Postal Regulatory Commission freed the U.S. Postal Service up to possibly raise rates on postage. Both the PRC and USPS used language...

Denny's Zinger: Would You Trust These People?

Water Line January 14, 2015

As an old junk mail maven, I am always fascinated by official-looking pitches from strangers. Just before Christmas I received a white envelope with the...

Denny's Zinger: Be Careful What You Wish For

Zady 1 January 9, 2015

It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods....

Direct Mail: If You Can’t Track It, Don’t Do It

Summer Gould January 8, 2015

How effective is your direct mail marketing campaign? That's the question you need to answer in order to make the most of your marketing. Focusing...

USPS: 7-Day Delivery Worked, 18% Increase in Packages

USPS Holiday 2014 infographic January 7, 2015

The U.S. Postal Service was so proud of its Holiday 2014 delivery performance, it issued a press release about it on Tuesday. Working seven days...

USPS Slows Mail Service

USPS Facility Closures January 6, 2015

Mail delivery slowed down yesterday and it's only expected to get worse. Starting now, the U.S. Postal Service is consolidating up to 82 of its...

USPS Will Keep Running, Despite Congressional Inaction

USPS Logo December 19, 2014

Three governors do not a U.S. Postal Service Board of Governors make, but it's good enough to keep the USPS running until there's a full...

USPS: 'Letters Are Going Away'

First Class mail volume December 17, 2014

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman...