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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

Keep It Real: Mail for Millennials

Eaux Claires Festival March 23, 2015

Alright, I have a huge confession to make: I'm a millennial. I'm so sorry. Like so many of those my age, I'm not a huge...

USPS Ends Click-N-Ship for Business App’s Standalone Support

USPS Logo March 20, 2015

In late April, around when the U.S. Postal Service may increase postage rates, the organization plans to stop supporting the "Click-N-Ship for Business" app and...

Direct Mail Marketing Drives Response

Summer Gould March 19, 2015

Marketers everywhere are faced every day with many marketing channel choices. It's hard to know which ones will work best. When choosing your channels don't...

Get Your Direct Mail Noticed

Summer Gould March 5, 2015

Direct mail is not effective if recipients do not read it. The first thing that your direct mail needs to do is to get noticed...

Stop Writing Direct Mail’s Obituary!

direct mail postal March 3, 2015

Direct mail is not dead! Even heavy Internet users continue to view direct mail in a positive manner. It can provide a physical and tangible...

Consumers Like Direct Mail

Summer Gould February 19, 2015

For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that....

Cash-Strapped USPS to Become a Bank?

USPS Logo February 18, 2015

Postal banking can help make the U.S. Postal Service more viable, say representatives of the American Postal Workers Union (APWU) who plan to put the...

Denny's Zinger: Niche Businesses—Ya Gotta Love ‘em

Niche Businesses February 18, 2015

In 1984, Peggy and I launched a niche business—a newsletter and archive service for junk mailers called Who's Mailing What! Amazingly, it's still going strong—30...

The Direct Marketer’s Checklist

The Checklist Manifesto February 17, 2015

With 50 years in direct marketing under my belt, the checklist below is hard-wired into my DNA....

A Welcome to the 74th Postmaster General and CEO Megan Brennan

Chet Dalzell February 16, 2015

Happy President's Day, and a warm welcome to the new USPS Postmaster General and Chief Executive Officer Megan Brennan. In a recent letter to...