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Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.


RSS More On Direct Mail, Print and Postal

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

Direct Mail That Worked on Me

Summer Gould November 25, 2014

I admit that I am very interested in direct mail. So I like to look to my mail box both at work and at home...

USPS to Add to Direct Mail and Package Delivery Capabilities, Says New Postmaster

First Class mail decrease 091714 November 25, 2014

The U.S. Postal Service needs to compete to survive and that means acting more like a private business, says Megan J. Brennan. To that end,...

A Postal Wish List for 2015 - I Wish I Could Say I Am Thankful

Chet Dalzell November 24, 2014

We are amid the Holiday 2014 mailing season, based on my home address catalog count of 33 so far (since Nov. 1). In the...

What Can Variable Data Do for Your Direct Mail?

Summer Gould November 13, 2014

A direct mail piece is an effective way to reach out to your customers, putting your brand directly in their hands and engaging them with...

USPS, 7 Days a Week: Package Delivery Ramped Up for Holidays

USPS Logo November 7, 2014

It's now almost a 24/7 postal service. For the holidays, the U.S. Postal Service will be delivering packages seven days a week, USPS says. The...

Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test

Taxi Cab November 6, 2014

Just when it seems like the U.S. Postal Service is hanging a lot of its growth options on Amazon (think grocery and package delivery), Amazon...

They're in the Mail: Government Mail Surveillance Outed

USPS Inspector General October 30, 2014

Do you ever feel like you're being watched? Well, even if you don't, you probably definitely are. We live in a post-Snowden world; this is...

When Is EDDM Right for You?

Summer Gould October 30, 2014

EDDM (every door direct mail) has gained in popularity. EDDM, as defined by the USPS, is designed to help you reach every home, every address,...

Thanks for My Mail, USPS. May I Have Milk and Eggs With That?

USPS Logo October 27, 2014

First, the U.S. Postal Service delivered groceries for AmazonFresh in San Francisco. Then on Friday, USPS expanded the delivery area to "additional major metropolitan markets...