DIRECT MAIL & POSTAL
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Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week
The United States Postal Service's plan to eliminate a day of mail delivery could affect more than $1 trillion worth...
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The New Direct Mail List Frontier: Online-Generated Leads
As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list... -
Federal Eye: The Postal Service's Grim Route Forward
The U.S. Postal Service issued a worst-case scenario cry for help on Tuesday, anticipating $238 billion in losses in the... -
Cover Story : Media Usage Forecast 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of... -
Revised USPS Five-Day Delivery Plan Keeps Branches Open, Some Saturday Processing
Under its revised plan to cut mail delivery to five days a week, the U.S. Postal Service would eliminate delivery... -
The Return of the Green Mail Debate
With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly,...
More on Direct Mail & Postal
More On Direct Mail & Postal
Direct Marketers, Catalog Companies: We Can Adjust to Five-Day Postal Week
March 5, 2010
The United States Postal Service's plan to eliminate a day of mail delivery could affect more than $1 trillion worth of business via direct marketing...
The New Direct Mail List Frontier: Online-Generated Leads
March 3, 2010As the number of rented names sourced from direct mail has dwindled during the recession, one source of growing list volume is online-generated leads with...
Federal Eye: The Postal Service's Grim Route Forward
March 2, 2010
The U.S. Postal Service issued a worst-case scenario cry for help on Tuesday, anticipating $238 billion in losses in the next 10 years if lawmakers,...
Cover Story : Media Usage Forecast 2010
March 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of a slow recovery are right...
Revised USPS Five-Day Delivery Plan Keeps Branches Open, Some Saturday Processing
February 19, 2010
Under its revised plan to cut mail delivery to five days a week, the U.S. Postal Service would eliminate delivery to street addresses and some...
The Return of the Green Mail Debate
February 17, 2010With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly, disturbing given the severity of...
3 Reasons Why Direct Marketing Should Be Better in 2010
February 17, 2010According to the recent white paper Direct Marketing Trends for 2010 from The Ballantine Corp., a Wayne, N.J., firm that offers turnkey direct marketing creative...
Ogden Publications' Cherilyn Olmsted on Cutting Marketing Costs but Not ROMI
February 10, 2010Companies in all industry verticals have tightened their marketing belts to ride out a rough economy, but few as aggressively as publishers. With the need...
This February, it’s Direct Mail Season for Small Businesses
February 9, 2010When you think about February, it’s easy to picture Valentines Day, Presidents Day, and snowy weather. Small business owners in the HVAC and lawn care...
Editor’s Notes : Enough Mail-Bashing!
February 2010
The other day, I reached into my fridge to grab a single-serving container of Stonyfield Farm peach yogurt and came face-to-lid with the following message:...
