DIRECT MAIL & POSTAL

Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.
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Editor’s Notes : Enough Mail-Bashing!

Hallie Mummert February 2010

The other day, I reached into my fridge to grab a single-serving container of Stonyfield Farm peach yogurt and came face-to-lid with the following message:...

B-to-B Insights : Getting 
a Leg Up

Bob Bly February 2010

I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write...

PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion

PRC Chair Ruth Goldway February 1, 2010

What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is...

Direct Marketing Trends for 2010

February 1, 2010

2010 direct marketing trends including list marketing, direct mail marketing and email marketing...

USADATA releases special mailing list report: How Schools Can Master the Five R’s For Direct Marketing Success

January 26, 2010

Want to know how schools can get a better grade on their next direct marketing campaign? Simple. All they need to do is master the...

Special Report: Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns

January 26, 2010

Educational institutions have long used direct mail as a mainstay to connect with alumni, gain new sponsors and increase enrollment. In 2010, although postage rates...

Reaching Younger Generations in the Mail

January 20, 2010

The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers are often considered better direct...

3 Ways to Get the Right Amount of Data on the Mailing

January 20, 2010

In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly...

The Environmental Impact of Print and Digital Media

January 12, 2010

Any given day, an American household receives a financial statement or a monthly mortgage or utility bill that carries some type of environmentally inspired message:...

USADATA Special Report: Top 5 Direct Mailing List Trends for 2010

January 5, 2010

During a time when some marketers are zipping Tweets across cyberspace and gathering followers for Facebook fan pages, direct mail can seem decidedly "old school."...

 
 
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