DIRECT MAIL & POSTAL
-
Editor’s Notes : Enough Mail-Bashing!
The other day, I reached into my fridge to grab a single-serving container of Stonyfield Farm peach yogurt and came...
-
B-to-B Insights : Getting
a Leg Up
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small... -
PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion
What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter?... -
Direct Marketing Trends for 2010
2010 direct marketing trends including list marketing, direct mail marketing and email marketing... -
USADATA releases special mailing list report: How Schools Can Master the Five R’s For Direct Marketing Success
Want to know how schools can get a better grade on their next direct marketing campaign? Simple. All they need...
-
Special Report: Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns
Educational institutions have long used direct mail as a mainstay to connect with alumni, gain new sponsors and increase enrollment....
-
Reaching Younger Generations in the Mail
The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers...
-
3 Ways to Get the Right Amount of Data on the Mailing
In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there...
More on Direct Mail & Postal
More On Direct Mail & Postal
Editor’s Notes : Enough Mail-Bashing!
February 2010
The other day, I reached into my fridge to grab a single-serving container of Stonyfield Farm peach yogurt and came face-to-lid with the following message:...
B-to-B Insights : Getting a Leg Up
February 2010
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write...
PRC Chair Goldway: Five-Day Mail Delivery Awaiting Advisory Opinion
February 1, 2010
What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is...
Direct Marketing Trends for 2010
February 1, 20102010 direct marketing trends including list marketing, direct mail marketing and email marketing...
USADATA releases special mailing list report: How Schools Can Master the Five R’s For Direct Marketing Success
January 26, 2010Want to know how schools can get a better grade on their next direct marketing campaign? Simple. All they need to do is master the...
Special Report: Five Ways Schools Can Improve Their Direct Mail Marketing Campaigns
January 26, 2010Educational institutions have long used direct mail as a mainstay to connect with alumni, gain new sponsors and increase enrollment. In 2010, although postage rates...
Reaching Younger Generations in the Mail
January 20, 2010The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers are often considered better direct...
3 Ways to Get the Right Amount of Data on the Mailing
January 20, 2010In the world of database marketing, there's no such thing as too much data. However, on the mail piece, there certainly is—as prospects can suddenly...
The Environmental Impact of Print and Digital Media
January 12, 2010Any given day, an American household receives a financial statement or a monthly mortgage or utility bill that carries some type of environmentally inspired message:...
USADATA Special Report: Top 5 Direct Mailing List Trends for 2010
January 5, 2010During a time when some marketers are zipping Tweets across cyberspace and gathering followers for Facebook fan pages, direct mail can seem decidedly "old school."...
