DIRECT MAIL & POSTAL
Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.
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USPS to Propose Repeat Mobile Barcode Promo
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional...
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Direct Mail : Today's Catalog
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's... -
3 Ways to Use Direct Mail Postcards for Building Leads
Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR... -
Political Candidates in 2012 Use Direct Mail with Mobile Marketing to Persuade Voters
According to Borrell Associates $228.3 million will be spent in 2012 on political direct mail. Direct mail advertising is such...
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USPS Offers Direct Mailers '2nd Ounce Free'
Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new "2nd Ounce Free"...
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Liveliest LinkedIn Discussion of the Week - Print to Web
Editor-in-Chief Thorin McGee stirred the pot again this week in the Integrated Marketing Mix LinkedIn Group, getting a discussion going...
More on Direct Mail & Postal
More On Direct Mail & Postal
USPS to Propose Repeat Mobile Barcode Promo
February 2, 2012
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional barcodes, USPS Vice President of...
Direct Mail : Today's Catalog
February 2012
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's driving the reinvestment in print...
3 Ways to Use Direct Mail Postcards for Building Leads
January 31, 2012
Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR Codes, and an integrated multichannel...
Political Candidates in 2012 Use Direct Mail with Mobile Marketing to Persuade Voters
January 30, 2012
According to Borrell Associates $228.3 million will be spent in 2012 on political direct mail. Direct mail advertising is such an important part of political...
USPS Offers Direct Mailers '2nd Ounce Free'
January 27, 2012
Looking to boost commercial use of First-Class Mail, the US Postal Service this week launched its new "2nd Ounce Free" pricing program that enables direct...
Liveliest LinkedIn Discussion of the Week - Print to Web
January 27, 2012
Editor-in-Chief Thorin McGee stirred the pot again this week in the Integrated Marketing Mix LinkedIn Group, getting a discussion going among group members about print...
To Mail or To Email, That Is the Environmental Question
January 25, 2012
Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well...
USPS Lags Behind Other Post Offices Dealing With Mail Decline, Says Study
January 25, 2012
A right-wing think tank in the United States has issued a white paper criticising the “disturbing” lack of speed at the U.S. Postal Service in...
New U.S. Postal Service App for iPhone Scans Shipping Labels for Package Tracking on the Go
January 18, 2012
The U.S. Postal Service has launched a new mobile application for iPhone users that allows them to use the device’s camera to scan barcodes on...
11 Questions That Make Direct Mail Pay for Itself
January 18, 2012
Just like any aspect of your business—whether it's financial, marketing, developing a new product or hiring a sales staff—your direct mail needs to have a...
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