DIRECT MAIL & POSTAL
Information about advertising campaigns using direct mail, including formats, creative, copy and design. Issues surrounding postal matters relevant to direct marketers such as rate changes, rate classifications, mail sortation, postal discounts and U.S. Postal Service reform.
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A Novel Approach to Direct Mail: Lifestyle-based Analytics
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool...
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Direct Mail: Not Dead Yet
“I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm. “I was... -
Personalized Mail Works
"Control mailings"—those mailings that are repeated in the mail—are considered successful mailings and are often the most worthwhile for marketers... -
Direct Mail Benchmarks From DMA
In my years following the direct marketing field, one of the resources I've most appreciated is the Direct Marketing Association's... -
6 Direct Mail Mistakes That Could Cost Thousands
Did you know the Standard Rate postage difference from an automation letter to a non-machinable letter can be 15 to... -
Couriers Send a Message: We’re Ready to Serve Online Retailers
Consumers looking to have an online order delivered the same day they ordered it had to pay a high premium—$15...
More on Direct Mail & Postal
More On Direct Mail & Postal
A Novel Approach to Direct Mail: Lifestyle-based Analytics
May 22, 2013
Despite the fact that our world is becoming more and more digital, direct mail can still be an effective tool for healthcare marketing campaigns. It...
Direct Mail: Not Dead Yet
May 22, 2013
“I’m not supposed to tell you this,” warns the CEO of a fast-growing NYC startup pitching my firm. “I was coached that venture capital won’t...
Personalized Mail Works
May 20, 2013
"Control mailings"—those mailings that are repeated in the mail—are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's...
Direct Mail Benchmarks From DMA
May 20, 2013
In my years following the direct marketing field, one of the resources I've most appreciated is the Direct Marketing Association's annual roundup of direct and...
6 Direct Mail Mistakes That Could Cost Thousands
May 20, 2013
Did you know the Standard Rate postage difference from an automation letter to a non-machinable letter can be 15 to 23 cents per piece? For...
Couriers Send a Message: We’re Ready to Serve Online Retailers
May 17, 2013
Consumers looking to have an online order delivered the same day they ordered it had to pay a high premium—$15 to $75—just a few years...
SMBs Mail 15 Million Offers Via 'Every Door Direct'
May 16, 2013
Small business owners across the U.S. have mailed more than 15 million offers via … EveryDoorDirectMail.com. The news comes shortly after USPS reported 80 percent...
Postal Service Posts $1.9 Billion Loss, Despite Efficiency Efforts
May 13, 2013
Increased revenue and savings from efficiency efforts weren’t enough to prevent the U.S. Postal Service from losing $1.9 billion in its fiscal second quarter, postal...
USPS Mail Promotion to Help Marketers Turn ‘Triers’ Into Buyers
May 10, 2013
If they try it, they’ll buy it. That’s the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with...
Google: Marketing Is More Than AdWords and SEO
May 7, 2013
I’ve been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional...
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