Activism has become a powerful component of corporate identity — but it has to be done right. In an interview this February, Under
Just a day after widespread news of Facebook’s brand safety efforts comes this ProPublica headline on Thursday: “Facebook Enabled
Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad
About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to
Millennials are known among travel professionals for reacting well to experiential marketing efforts — but how about for creating those
LinkedIn Sales Navigator can be a great tool, but most sellers are sabotaging their chance to start conversations with prospects.
Merck, Intel and Under Armour brand representatives exiting the Manufacturing Jobs Initiative got a Twitter-lashing from President
All About Direct Marketing Virtual Conference & Expo was last week — let’s see what attendees had to say in the #AADM hashtag.
If “perception is reality,” brands must understand consumer perception to make sure their reality falls in line.