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Be Like Nordstrom: Take a Stand, Brands
February 10, 2017 at 8:00 am

The day of brands quaking at the thought of a presidential tweet may be over, thanks to the Nordstrom surge. The retailer made a

3 Fixes for a Brand Crisis
January 24, 2017 at 8:00 am

Unlike Wendy’s, which goes on snark-offense on Twitter to defend its brand, many marketers find themselves surprised by negative brand

How Trump Won
January 12, 2017 at 8:00 am

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win.

3 Marketing Resolutions for 2017
January 3, 2017 at 8:55 am

Happy New Year, marketers! I hope you all had a wonderful holiday break, and are ready to jump into 2017 full of creative ideas and

Kellogg’s Accused of Being Anti-Family
December 2, 2016 at 8:00 am

Yesterday, Tony the Tiger may not have been feeling so G-R-R-reat! The spokesbeast for Kellogg’s Frosted Flakes may have been the most