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3 Steps to Data-Driven Content Marketing
January 26, 2018 at 8:00 am

Few brands use a data-driven content marketing strategy, considering it generates 3x the leads at 62% less cost than outbound marketing

YouTube Ups Content Quality for Brands
January 18, 2018 at 8:00 am

Brand representatives, sick of seeing their ads playing before the video of the body of someone who recently committed suicide shows up

Content Testing Before Going ‘All-In’
December 8, 2017 at 8:00 am

So you’re thinking about leveraging content? Before you write your eBook or webinar slides, you’ll want to try and make sure your topic

How Will Content Marketing Change You?
November 29, 2017 at 8:00 am

Robert Rose asks, why are we “willing to accept a 30 percent tax on our media buy just because that’s as good as it’s gonna get.”

'Killing Marketing' to Save It
November 28, 2017 at 8:00 am

The book “Killing Marketing,” the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from

Facebook Marketing and Hotels: A Guide
November 15, 2017 at 8:00 am

With more than 2 billion users on Facebook, how can hotel marketers afford not to be on Facebook? That’s the question Mary Smith,

Competitive Research in Content Marketing
November 13, 2017 at 8:00 am

Content marketing in a vacuum has risks. Here’s how to use competitive research to keep tabs on your competition and the marketplace.