Content analytics allow brands to see how consumers discover content, what is driving key metrics and where new opportunities lie.
Cognitive computing has come of age in the last few years and is increasingly deployed for a number of marketing applications.
Social media and other digital platforms have made it easy for banks, credit unions and card issuers to present financial expertise as a resource for consumers. These financial education efforts not only benefit consumers, but they also make strategic marketing sense.
Increasingly, marketers are turning to data analytics to better understand what type of content is resonating with consumers.
Friday the 13th is upon us, so let’s take a look at 13 tips that can take your marketing from scary bad to scary effective.
The wealth of knowledge being shared by other content marketing experts should earn Medium a spot as one of your bookmarked websites.
In this Revenue Marketing RoadMap, we cover content marketing strategy and the steps to developing the best content editorial calendar.
Knowing who those online users are and why they are drawn to one branded content piece vs. another is difficult to pin down.
Google will release a new Chrome browser that will return a “not secure” message when a site visitor fills out a form on your website.
FUSE Enterprise – an all-new, elite summit designed to help marketers propel their branded content with leading technology.
Video is the single most effective form of content marketing, this is truly where the bridge between media and commerce now exists.
Healthcare marketers may have a challenge. Zika — the same virus that can cause tragic birth defects — may help shrink brain tumors in
That fake news ad won’t be next to your content, marketers. Facebook outlawed ads from fake news pages on Monday.