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CPG Actions for a Fact vs. Fiction World
January 4, 2017 at 8:00 am

Consumer-packaged goods (CPG) brands may be feeling a bit put-upon lately. So what’s a brand to do in this brave new marketing world?

Buzzwords Kill Kittens
December 21, 2016 at 8:00 am

What is it about these buzzwords that speak to the marketer’s soul? Marketers use emotion to get consumers to buy products and services

Content Marketers: Users Rule!
December 7, 2016 at 8:00 am

Most consumers today couldn’t imagine a world without their steady stream of free online content. But this content would not be

11 Profound Quotes About Marketing
November 30, 2016 at 8:00 am

One of the benefits of covering an industry of communication majors is that I often hear remarkable ideas thrown around casually.

Google Makes Virtual Reality Sound Simple
October 26, 2016 at 8:00 am

Google’s storytellers have a quick way to rule up-or-down regarding whether to create a virtual reality experience: Can you tell the

Be Lazier, Content Marketers
October 17, 2016 at 8:00 am

In order to cope with the real-time, click-driven Internet culture dominating their work lives, content marketers need to learn how to

Learn to Fly Without a Pilot's License
October 11, 2016 at 8:40 am

The savvy traveler of the 21st century expects more of everything when planning trips, from the booking experience to the

What Is Insight in Content Marketing?
October 10, 2016 at 8:00 am

Many marketers think they understand their audiences and perform content marketing accordingly. But well-paid writer Doug Kessler says