Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success.
Content marketing in PR has been around for a long time. And, in recent years, it’s become very much an integral part of a PR
Too often we see a separation between the work marketers do and their counterparts in the sales department. That’s not healthy.
As marketers look to take the business results of content marketing to a new level in 2018, here are predictions they should heed.
This is a question many marketers have been asking themselves, especially in the wake of many celebrity influencers making missteps or
Content analytics allow brands to see how consumers discover content, what is driving key metrics and where new opportunities lie.