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Brand Strategy Beats Price Tactics
April 20, 2017 at 8:00 am

My nose may not have been bloodied and my body dragged off a plane, but I faced my own travel crisis this week.

Healthcare Marketers Just Got Googled
April 7, 2017 at 8:00 am

Google’s parent company, Alphabet, is throwing its heavy weight around in the healthcare space. On Wednesday, healthcare marketers

Where Have All the Mentors Gone?
April 7, 2017 at 8:00 am

Some recent and mildly frustrating interactions with young marketing colleagues started me wondering about the amazing mentors whose

A Data Scientist’s Wish List
April 6, 2017 at 2:31 pm

I believe marketing has become the most technology-dependent function in business since 2014. And if marketing is now so dependent on