The USPS has rolled out a new tracking feature called Informed Delivery. And it has big implications for the mailstream.
Many organizations fail to adjust their approach to email marketing during paramount shifts.
Winging it in campaign development will lead to launching faulty campaigns, longer execution, frustrate team members, and worse.
One might assume an enterprise’s IT department spends the most on technology (there’s a logic there, after all). But marketing
Healthcare marketing is a varied space. How can you identify the opportunities that will lead to better outcomes for you?
About 65 percent of marketers no longer use 2D Barcodes, the technology consumers complained about sucking battery juice out of their
Far too often we’re finding that the process of building personas is becoming the focus, rather than the resulting knowledge.