I often talk and write about the explosion of marketing technology and how it can lead companies to focus on tactical wins while
Robocalls are in the crosshairs. Among a lawsuit’s defendants are Royal Caribbean Cruises, LTD, Carnival Corporation and PLC and NCL
Millennials are willing to pay for experiences and not only welcome marketing, but actively seek it out — as long as brands reward them
Many reasons for the retail meltdown are broader trends that will impact every business.
For years we’ve been hearing about addressable television, the ability to target TV ads to individual viewers. But it is at least 3 yea
London-based Tail is a new fintech startup that offers a glimpse into the promise of Open Banking. This is seeing upcoming legislation in the EU and U.K. force banks to offer third-party developer access to your bank account data — with your permission, of course.
With Google, Facebook and other tech firms grabbing headlines in 2017 for less than desirable reasons, it may be tempting to think that
The proliferation of tools available to help marketers with core aspects of their jobs has gotten…
Marketers invest oodles in Google ads, but they woke up Monday to #googlememo and #GoogleManifesto hashtags. The Twitter trends
Facebook’s chatbots speaking their own language with each other isn’t the creepy dystopian world depicted in the “The Terminator,” the
It was able to capitalize on some of the biggest digital trends of our time, including the rise of geolocation.