I was in a meeting with the fundraising staff of a very prominent and successful nonprofit, and the leader of the major gifts program
A handful of you may have made it to one of our roundtable dinners in the past, but we’ve never done that many. Here’s your chance!
In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
It was the weekend before Christmas, and all through the house, not a wallet had opened, we hadn’t even gone out. …
For marketers, 2016 was a year of innovation and change. But while some of the most prominent challenges and trends were familiar,
Vertical industries, long-tail content and valued partnerships may not seem to have much in common, but they share richness in details.
When you write an E.P.I.C. cover letter, your phone will be ringing with calls for interviews.
A standout in the B-to-B marketing field is David Ketchum, CEO of the demand generation agency Current Asia, and author of