Search Results

The Marketer's Job in an AI Future
August 23, 2017 at 8:00 am

How will the human marketing role change in an AI-dominated future? Are robots going to steal marketing jobs, or elevate them?

Measuring Marketing ROI From Trade Shows
August 22, 2017 at 1:30 pm

Unless a trade show exhibitor has above-average competitive products, has developed an accurate exhibiting plan of attack, and has in

AI, Voice Search Making Text Obsolete?
August 18, 2017 at 8:00 am

Google Home now allows free calls and the announcement is making Target Marketing Editor-in-Chief Thorin McGee’s fortune-telling turban

Tail Is a Cashback Platform Built on the Promise of Open Banking
August 15, 2017 at 9:01 am

London-based Tail is a new fintech startup that offers a glimpse into the promise of Open Banking. This is seeing upcoming legislation in the EU and U.K. force banks to offer third-party developer access to your bank account data — with your permission, of course.

The Most Important CMO Trait
August 15, 2017 at 8:00 am

Humanity and empathy are codified as the most important traits in a great CMO, according to Marketing Week’s new study on the “Anatomy

Top 10 Technologies Marketers Are Buying
August 9, 2017 at 8:00 am

We’ve talked about how companies are buying marketing technology. Now let’s take a look at the top technologies they’re buying.

How Marketers Buy Tech
July 28, 2017 at 7:27 am

Marketing executives are challenged to assemble complicated — yet capable — marketing technology stacks like never before.