About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads.
On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires
So what’s your MarTech IQ? How quickly can you describe what the following acronyms stand for and do to advance your marketing programs
But when they place an order for prospecting data — whether it’s email, telephone or postal addresses — marketers often end up with
A major airline reaches out to customers with an email that puts its focus on the right relationship.
Just a few years ago, the focus was only outbound-oriented events. But today, the inbound effort is just as critical as marketing’s
This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.
In case you haven’t heard, the future of marketing will be a race for greater and greater personalization. In a noisy world where