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The Kinds of Ads People Love
March 19, 2018 at 8:00 am

B2B ratings and review firm Clutch surveyed over 1,000 U.S. consumers about what they wanted in advertising. Here’s what they learned.

Up Your Price Potential by 8X
March 6, 2018 at 8:00 am

It’s easy to assume that B2C is more emotional than B2B — as more consumer goods have hedonistic appeal, while B2B products have

The Art of Learning From Screw-Ups
January 2, 2018 at 4:15 pm

Let’s look at the top screw-ups covered from the “What Were They Thinking” desk, and delve into the lessons marketers can benefit from.

Kellyn Smith Kenny Named CMO for Hilton
December 19, 2017 at 8:00 am

Hilton today announced the appointment of Kellyn Smith Kenny as SVP and CMO. Effective Jan. 29, 2018, Kenny will oversee the enterprise

Can You Trademark 'Black Friday'?
November 21, 2017 at 2:00 am

Companies need to consider what they can and cannot say from a trademark perspective on shopping days.