Sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the
Consumers will soon be searching for the perfect holiday gift, and more and more of them are now shopping on mobile.
Amtrak debuted a video ad campaign in mid-September, hoping to attract air and road travelers to the rails.
About 61 percent of the growth in over-the-counter sales comes from e-commerce, which is possibly why healthcare marketers are starting
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms
As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.
Video ads may be more lucrative for publishers in the short-term, but content marketers paying those premiums may be interested in the
Video is the single most effective form of content marketing, this is truly where the bridge between media and commerce now exists.
Facebook advertisers have a new beef with the social media giant — it’s counting 25 million more Americans among its users than
About 1 billion people use WhatsApp, a messaging solution owned by Facebook, and its official blog announced big brands will have to
Marketo tested and discovered, much to the vendor’s chagrin, that text-based emails performed much better than their prettier, more
Auto marketers are seeing a growing trend among women in the U.S. and Canada buying cars, but those consumers are still reporting
Many reasons for the retail meltdown are broader trends that will impact every business.