Pro or con, marketers are keeping a close eye on Washington today if they have any economic stake in the Internet at all. The FCC is
For the travel industry, Black Friday, Cyber Monday and the holiday shopping season have evolved from a vexing consumer distraction into one of the most important travel booking periods of the year, and the industry has expanded promotional strategies accordingly.
You’ve enjoyed the benefits of a winning social media campaign for a while, with an eye-catching video that yields high clickthrough
Every second counts in today’s online world. Today’s online shoppers expect a greater level of…
Sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the
Consumers will soon be searching for the perfect holiday gift, and more and more of them are now shopping on mobile.
Amtrak debuted a video ad campaign in mid-September, hoping to attract air and road travelers to the rails.
About 61 percent of the growth in over-the-counter sales comes from e-commerce, which is possibly why healthcare marketers are starting
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms
As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.