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7 Live Video Expert Tips for Business
February 17, 2017 at 8:00 am

Live Video is all the rage. After the Consumer Electronic Show (CES) last month, it’s obvious that this is one of the key trends of

Fake News Marketing: The Bad Side of SEO
February 14, 2017 at 8:00 am

Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying

All Aboard the USS Sass-A-Lot
February 7, 2017 at 9:10 am

Good morning, marketers! I have some fun news to announce involving video, a well-known platform and plenty of more sass!

The New 'New' Corporate Website
February 6, 2017 at 8:00 am

Your prospects don’t care about you. They don’t even care about what you do. They care about what you can do for them.

Sensory Appeal, in Video Form
January 31, 2017 at 8:00 am

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest

5 Ideas for Subscription Box Direct Mail
January 27, 2017 at 8:00 am

It’s been a while since I’ve been a member of a continuity. But seeing so much mail from subscription box services has got me thinking.

How KPIs Get ‘On Fleek’
January 23, 2017 at 8:00 am

When I sat down to write about the evolution of key ad metrics, I spent a considerable amount of time thinking about how the definition

3 Consumer Trends to Watch in 2017
January 12, 2017 at 9:17 am

As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal certain learnings that caught our eye and were quite a revelation. Below are some insights from consumer surveys and ways brands can tap into these…

Blockchain Is Eating Commerce
January 10, 2017 at 8:00 am

Blockchain is a technology that has the potential to become a disruptive force in the ever-more digital economy. Its potential value —

Website Design, Readability and Usability
January 9, 2017 at 8:00 am

Mention readability and most of us think of things like Flesch-Kincaid scores and grade levels. But there’s another side to it: design.

Can Amazon Deliver This Holiday Season?
December 20, 2016 at 8:00 am

The Amazon pilots union began running advertisements on Facebook and Google last week, targeting Amazon customers. If clicked on, the