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Travel Companies Warm to Sales on Black Friday, Cyber Monday
November 28, 2017 at 8:00 am

For the travel industry, Black Friday, Cyber Monday and the holiday shopping season have evolved from a vexing consumer distraction into one of the most important travel booking periods of the year, and the industry has expanded promotional strategies accordingly.

Crossing the Line Creates Cross Customers
November 7, 2017 at 8:00 am

It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping

10 Travel Marketing Trends
October 24, 2017 at 8:00 am

Travel is and always has been about escape. The irony is, though, modern travel marketers need to use the Internet to reach consumers

LinkedIn Video Ads Debut by Q2 2018
October 18, 2017 at 8:00 am

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

2 E-com Needs for Holiday 2017
October 12, 2017 at 8:00 am

Even e-commerce shoppers value prompt delivery and courteous customer service over price, reveals a report released today about holiday

The Rise of the E-Commerce-First Brand
October 2, 2017 at 8:00 am

The approach of maximizing products for the in-store shopping environment doesn’t always support how most people shop online.

Is Digital Video the Next Big Thing in Financial Marketing?
September 19, 2017 at 8:00 am

As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.