Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Chris Lyons to contribute.

B-to-B

Making Sense of Metadata for Better SEO

Have you ever wondered how metadata affects search engine results and page performance? The rules have changed over the years as search engines have updated their algorithms. Meta keywords are a thing of the past, but title tags and meta descriptions remain as relevant as ever. Learn how metadata can help you better market your content.

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Response Boosters

Making Your Customer the Hub of Your Content Marketing

Have you heard of the hub-and-spoke model of content marketing? It's the idea that a good marketing strategy begins with content creation on a website at the center, or hub, and other online platforms act as distribution channels. But where does that leave the customer? Learn about a revolutionary model that makes the customer the hub.

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Copywriting

An Intercepted Letter to Google

There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective. Google, if you're going to do direct mail, you need to understand what makes it tick.

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Direct Mail

Personalization Made Easy

Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.

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Lead Generation

4 Untapped Benefits From Your Own Financial Marketing Data

Today’s financial marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.

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Lead Generation

5 Untapped Benefits From Your Own Casino Marketing Data

Today’s casino marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.

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Lead Generation

5 Strategies For Enhancing Patient Engagement

Healthcare marketers are focused on the challenging task of bringing together medical staff & administration to provide the best care possible for patients. Compu-Mail shows how to do this in a complex environment where new health consumer acquisition, current patient engagement, and a stellar patient experience continue to grow in importance.

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Lead Generation

5 Ways to Drive New Patient Growth

For healthcare markets to excel, they need to identify ideal health consumers in their service areas, communicate with personalized impact, convert them into valuable patients, and nurture them into promoters of their service lines. Compu-Mail demonstrates how critical this is to growing a health system long-term.

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Lead Generation

8 Ways to Achieve Intelligent Health System Expansion

Hospitals and health systems need growing stores of rich data and the resources necessary to leverage in order to grow. Compu-Mail shows that aggregating current patient care data with complete third party data to engage ideal patients and health consumers not only achieves – but outpaces – growth goals.

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