Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Chris Lyons to contribute.

Marketing and Sales

The Step-by-Step Guide to Display Advertising

With increased social media usage, online advertising is shifting from search to display. Agencies now spend even more on display ads than TV ads. But getting started can also be confusing enough to discourage companies from committing to display advertising. We hope this step-by-step guide will demystify the process.

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B-to-C

Five Steps to Customer Reactivation

When customers engage with your brand, it means that you beat countless obstacles to win their attention. That takes a strong product and a powerful message. When some of those customers lapse, it takes a powerful reactivation campaign to remind them why they engaged with your brand in the first place. Our guide will show you how to make it happen.

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Data

Turbocharge Your Marketing Results with Life-Event Trigger Data

Life-event trigger data, a new category of contact data, is enabling marketers to identify moments in consumers' lives that lead to a change in their buying behavior. Marketing with life-event trigger will help you understand the context of consumers’ behavior and responding to it. Download our guide to get started.

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B-to-B

Maximizing Your Online Budget in Higher Education

Online marketing in higher education is uniquely challenging. Not only do you need a steady flow of applicants, but you also need qualified applicants to keep your graduation rate up. This whitepaper will help you help you craft an online marketing plan that meets your budget needs and fulfills your enrollment goals.

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Copywriting

Designing Mail Pieces That Engage

For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.

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Direct Response

How to Build Customer Anticipation

Creating anticipation is the job of all direct response writers and designers, whether they're creating messages for traditional print or digital media. Here's why this emotion is so important: Anticipation leads to customer engagement and engagement leads to response — clicks, calls, visits and mail-in responses.

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Customer Retention

Build the Foundation for Great Customer Experiences

Unlikely or unforeseen competitors continue to disrupt industries at an exponential pace. The innovation disruptors bring requires a key strategy: Put the customer at the center of your business and deliver great experiences to them. Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.

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Advertising

Bridging the Gap Between Advertising Technology and Marketing Technology

Converging the worlds of advertising technology (AdTech) and marketing technology (MarTech) is a popular topic among marketers, vendors and investors, although it is still something of a rarity in real life. With more than 3,500 vendors and solutions available, marketers are faced with new challenges in aligning platforms, processes, skills and team composition. But when AdTech and MarTech come together successfully, you can see some astonishing results.

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Copywriting

Most Important Words in a Mail Piece

A lot goes into a direct mail package — marketing, list segmentation, design and production, not to mention much time and money. To get the max out of any mailer, the most crucial ingredient is excellent copywriting. Some people will just take a whole bunch of direct mail words and string them together.

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Copywriting

Tap Customers for Key Insights

Customers are your expert witnesses — people who can provide you with marketing intelligence that results in marketing breakthroughs. In my opinion, nothing replaces the credibility and natural cadence of a customer quote. And for those of you with a tight marketing budget, customer interviews are virtually free.

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