Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Chris Lyons to contribute.

Lead Generation

5 Ways to Drive New Patient Growth

For healthcare markets to excel, they need to identify ideal health consumers in their service areas, communicate with personalized impact, convert them into valuable patients, and nurture them into promoters of their service lines. Compu-Mail demonstrates how critical this is to growing a health system long-term.

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Lead Generation

8 Ways to Achieve Intelligent Health System Expansion

Hospitals and health systems need growing stores of rich data and the resources necessary to leverage in order to grow. Compu-Mail shows that aggregating current patient care data with complete third party data to engage ideal patients and health consumers not only achieves – but outpaces – growth goals.

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Lead Generation

10 Keys to Unlocking Health System Growth

In today’s Big Data environment that places a premium on health consumer wants and experiences, health systems must aggregate oceans of information and turn them into actionable insights. Compu-Mail shows how to find the right health consumer for your health system and convert them into valuable patients and promoters of your service lines.

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Lead Generation

5 Ways to Market to Today's Health Consumer

The highly memorable experiences that retailers have built around consumer preferences have resulted in demanding expectations from patients that their care experiences be similarly customized and memorable. Compu-Mail shows healthcare marketers how to best engage with patients as health consumers.

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Direct Mail

Achieving Personalization Through Variable Data Messaging

The primary focus at every retail marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. Compu-Mail shows how variable data messaging can be leveraged in direct mail for more personalized communications, better response, and increased customer lifetime value.

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Copywriting

8 Ways to Cut Copy Revisions

As a direct response writer who has worked on the agency side, client side and now on my own as a freelance free agent, I've learned some tricks for keeping copy revisions to a minimum. You may want to give these a try.

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Marketing and Sales

The Insider's Guide to Choosing a Digital Agency

Choosing the right digital agency is harder than it looks. Digital agencies have a wide range of specialties and methods, not to mention levels of transparency. Stirista is here to help. We are a digital agency ourselves, and in our new whitepaper we share insider information on the top things you should look at when you choose your next agency.

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Software/Technology

How to Clean up Your Data Infrastructure

Data is what enables companies to keep in touch with customers. When marketers have disorganized databases, they lose the ability to communicate effectively. Bad data can lead to a number of problems that can damage marketing efforts and waste money. Download this whitepaper to learn ways to build a successful data infrastructure.

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Marketing and Sales

10 Secrets to Display Advertising

Display advertising has grown by leaps and bounds. As it surpasses TV budgets, display advertising is getting increasingly crowded. So how do you stand out against the competition? Download this guide to take the first step. We’ll share 10 secrets that will help launch your campaigns into conversion success.

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B-to-B

Agency Alert: Five New Ways to Reach Your B2B Targets

Is your agency struggling to help clients reach their B2B marketing targets? Part of the problem is that much of business buyers’ digital activity is simply not connected to their business persona and email address. But help is on the way. Download this guide to learn how new tools are matching business records with consumer personas.

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