Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S.1 By 2017, they will carry the bulk of the spending power. This guide will illustrate how brands can identify the diverse subsets of millennials and start gaining their loyalty now with relevant images.
Traditional marketing was generally a series of short-term campaigns. Today, content marketing is a long-term project. Content Marketing is a collection of ideas, strategies, and tactics. It includes the team, a set of business ideas, and various tactics. In this guide, we'll go through these to see how they're assembled together to create content.
Many people like the idea of technical SEO. If you could just add the right keyword to a page and suddenly rank #1, that’d be a great solution. This actually worked in the late-90s with AltaVista and other search engines. Today, it’s changed quite a bit.
Have you ever wondered how metadata affects search engine results and page performance? The rules have changed over the years as search engines have updated their algorithms. Meta keywords are a thing of the past, but title tags and meta descriptions remain as relevant as ever. Learn how metadata can help you better market your content.
Have you heard of the hub-and-spoke model of content marketing? It's the idea that a good marketing strategy begins with content creation on a website at the center, or hub, and other online platforms act as distribution channels. But where does that leave the customer? Learn about a revolutionary model that makes the customer the hub.
There's no doubt when it comes to doing online research, you're fast, accurate and very professional. But the direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective. Google, if you're going to do direct mail, you need to understand what makes it tick.
Data and personalization is at the heart of any digital or print campaign. Customers demand relevance and your competitors are trying to give it to them, but the reality is they are not yet effective at it. Compu-Mail shows how understanding your customers and delivering relevant content and offers can be your strongest point of differentiation.
Today’s financial marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.
Today’s casino marketers spend millions of dollars on collecting & maintaining customer data to help drive their business & marketing decisions. The question is how to use that data to impact the customer journey in a meaningful way. Compu-Mail looks at a few benefits of digging into the data you have already collected through customer activity.
Healthcare marketers are focused on the challenging task of bringing together medical staff & administration to provide the best care possible for patients. Compu-Mail shows how to do this in a complex environment where new health consumer acquisition, current patient engagement, and a stellar patient experience continue to grow in importance.
Some retail marketers feel that variable print is complicated, not realizing that the same technology they are comfortable with leveraging to create variable digital impressions is the same technology used for creating variable digital print (variable direct mail). Compu-Mail shows how easy it is to personalize both online and offline efforts.