Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.


Have some good white papers or case studies? Contact Drew James to contribute.

B-to-B

Behavioral Segmentation for Hyper-Targeted Mobile Engagement

Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Behavioral segmentation helps you avoid that common pitfall, making your brand the brand of choice.

Learn More

B-to-B

Opto’s B2B Catalog Offers Customized Care

A retail displays maker uses a catalog to generate ideas and start a conversation with its prospects, before moving towards a customized solution. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!

Learn More

Direct Mail

Take It From This Copywriter — You Need a Lift!

"Read this only if you have decided NOT to take advantage of this incredible offer!" You've probably seen this line, or one just like it, a thousand times before, on the cover of a small, folded slip of paper that's an inevitable part of your junk mail. Except this little piece of paper definitely isn't junk. It works. It lifts response.

Learn More

Marketing

How to Use Attribution Tools to Invest in a Winning Campaign

Marketing departments are beholden to the bottom line — you are a big part of keeping the enterprise afloat. But when you’re spending on television and paying for a social media team, you have a a content team to feed inbound marketing and you’re employing other marketing tools, how do you justify the spend? The answer is attribution.

Learn More

Creative

The GIFs That Keep on Giving

You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.

Learn More

Direct Mail

Why the Lift Letter Deserves a Rebirth

Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list. But rather than deliver a postmortem, I asked several leading copywriters and marketers if the lift letter deserves a comeback.

Learn More