Mobile users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and impeccably timed communication, the “mobile moment” will be lost forever and with it, the potential of building a loyal customer base. Behavioral segmentation helps you avoid that common pitfall, making your brand the brand of choice.
Designed for CMO's, Content Marketers, Marketing Managers and other strategic decision makers, the Target Marketing Resource Library is the premier source for free marketing best practices and case studies.
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A retail displays maker uses a catalog to generate ideas and start a conversation with its prospects, before moving towards a customized solution. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
"Read this only if you have decided NOT to take advantage of this incredible offer!" You've probably seen this line, or one just like it, a thousand times before, on the cover of a small, folded slip of paper that's an inevitable part of your junk mail. Except this little piece of paper definitely isn't junk. It works. It lifts response.
Marketing departments are beholden to the bottom line — you are a big part of keeping the enterprise afloat. But when you’re spending on television and paying for a social media team, you have a a content team to feed inbound marketing and you’re employing other marketing tools, how do you justify the spend? The answer is attribution.
You’ve seen them on Twitter, embedded in slide decks, on Facebook, on your phone. They’re a shorthand way of communicating a shared experience — they’re the GIFs that keep on giving. If you want to convey a message to engage a wide audience, but you’re not a professional-grade graphics guru, then quick and easy GIF makers are for you.
Tire Rack, a major automotive aftermarket retailer, uses a direct mail catalog to get customers to showcase its extensive website. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
Tactful, thoughtful and genuine — certainly fundamental to its ability to remain relevant — the Mayo Clinic Health Letter also employs many of the finest direct mail tactics to great effect and continually makes small revisions to maintain its top-dog status.
Everyone wants to be mobile-first. Smart Insights noted at the end of 2016, that mobile use in the U.S. is at 51 percent and desktop is 42 percent. You need to be where your customers are. So how do you get there?
International Expeditions uses a simple self-mailer to flatter prospects and leverage a new partnership. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!
Remember the lift letter? Rising postal rates and production costs, alongside many marketers thinking this element no longer has a place in the direct mail piece, have put lift letters on the endangered list. But rather than deliver a postmortem, I asked several leading copywriters and marketers if the lift letter deserves a comeback.
With help from these Integration-as-a-Service tools, you don’t have to be shackled to a computer all day long in order to maintain a strong social media presence. You may be able to knock it all out by breakfast.
Santander uses a simple, almost-image free promotion to get new customers for one of its checking accounts. Please complete the form below for a free PDF of this direct mail piece, thanks to Who’s Mailing What!