Building a mobile app doesn’t have to be heavy lifting — there are programs out there for the drag-and-drop programmer all the way up to the guy making Java work. The following are tools to help marketers build these apps so you can serve up what your customer needs when your customer needs it.
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You’ve all heard the story of a celebrity like Oprah or Kim Kardashian boosting a product into the stratosphere with a mere mention on TV or online. But these women have low engagement with their high numbers of followers, and the boost can be fleeting. What if you had a great number of smaller influencers with higher engagement?
Copy on the front of the envelope remains the tried-and-true method for most mailers to reach prospects. It’s where you find teasers, offers, deadlines, personalized data, etc. But there are two tactics with regard to the outer envelope (OE) that marketers increasingly are exploring.
Your customer has so much information. Any shopper has, available on any mobile device, a list of your reviews, word of mouth influencers, photos of your product in the news, your social media marketing and your website. That customer has that same information about all your competitors. That customer is empowered. That customer is fierce.
Are you obsessed with data? Are you getting all you need out of your reports? With reports on customer data from social media, email, buying reports, inquiries on the website and data purchased from third parties … are you sure your data is clean? Or are you really comparing apples to oranges?
If you’re an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened. Here are some 12 things to consider.
In direct mail design, a similar “what you see is what you get” principle induces reader response. These three tips from direct mail design experts offer insight into how to appeal to your readers and create response-driven designs.
The biggest psychological revolution in the past 30 years is the emergence of cognitive science: the study of the brain. And among cognitive science’s biggest discoveries is that about 95 percent of our mental processes are unconscious. So how does this apply to direct mail? Cognitive science and other psychological research tell us that the physical, nonverbal elements in a direct mail package work because they exploit ways in which the brain processes information.
What if you’ve set up you’ve set up the business, you’ve got a product, a service, you’ve trained the staff and you’re up and running and … you’re told you stink. Actually, you won’t be told you stink to your face. You’ll be told you stink via Amazon reviews. Or, you’ll be told you’re horrible via Yelp, or another review platform. What to do?
For a marketer, a day at the office can easily be spent in day-to-day tasks, getting ad collateral online, tracking user visits, tweaking ads, optimizing and analyzing performance. You may know this to be true, but how do you do it automatically? How do you pick a tool to get you managing online ads like it's 2017?
The team wants to hit “launch” on an email campaign, and you’re the one with the bad news: Not enough leads. Email appending programs can be your salvation, but they’re not all alike.
Marketing technology has evolved along with the whiteboard — there are tools that are blank canvases allowing you to quickly get ideas down. There are mind-mapping tools, drawing boards, even war room tools — ready for your ideas.