Content marketing has come a long way. In a little over a decade, it’s evolved from a nascent marketing practice to a core marketing concern for companies that occupies serious attention and significant budgets. And while the awareness of the benefits of branded content has risen up the corporate food chain, branded content faces some…
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Every few months, some article heralds the death of direct mail. Well, it hasn’t happened yet. And once you discover—once the world discovers—the new approach outlined in this ebook, direct is going to grow, big time.
In this day and age, multi-channel marketing is a must. Learn from iprintnmail.com on how to fully integrate you direct mail campaigns with one of the best social media platforms on the planet.
First, you've got to get your mailing opened and read. Next, you've got to communicate your offer in such a way that it's retained and used. And finally, your discount device has got to be as durable as it is memorable, so it doesn't disintegrate or get lost in the growing stack of stuff that's filling your customer's or prospect's wallet.
The UX Revolution: How Analytics are Powering a Revolution in Customer Understanding
Does it feel like you’re digging deep into your data and only finding random details on your customers? It can feel like being an archaeologist looking for Medieval insights and finding a 20th Century dump of random labels.
This means that in today's media-rich world with readers strapped for time and bombarded with marketing communications, wordsmithing alone probably won't get our messages opened and read. We've got to understand how to deliver the message at the right time and in the right place.
Direct response writers are always on the prowl for words to make their marketing concepts more compelling and more effective in generating a click, a call or a store visit. A kit is comprehensive, complete and everything you need. Calling your product, offer or mail piece a kit makes your customer think differently about you and what you're offering.
It was a blustery January morning when I mustered the courage to march into my creative director's office and ask him why he wasn't using a senior staff writer (like me) to write the copy for Fingerhut's new insurance program. I was bored with polyester pantsuits and burned out writing about cookware. I wanted a challenge. I wanted to write insurance copy.
Marketers still see incredible value in direct mailings. What is it that they're seeing, and what are we missing? Check out the statistics on this cool infographic by completing the form, and see why paper is still worth investing in!
The truth is out there: It most likely is in your own data. Depending on what you need from your own statistics and what your level of understanding is, there are tools out there to match you to what you seek.
Are you missing out? More and more direct marketers are tapping a new, trending approach for layering already-successful direct mail print campaigns with complementary, non-print channels like social media. Learn how you can get more touches with your prospects without spending another penny on postage!