The Marketing Technology Universe - Complete
There are approximately 5,000 marketing technology products and tools on the market according to CabinetM, a company that tracks and profiles new entrants in the space. How do they all fit together? What will help you do what? We worked with CabinetM to put together this visualization of most of the technology you could potentially be using. The front side here has the broad star chart of the MarTech universe, and on the back you’ll find detail views of a few galaxies in it that are so large and intricate that they need separate charts to make sense.
This map is expanded from the one you may have seen printed in Target Marketing magazine, and it includes several sections, and several hundred technologies, that we couldn’t fit in the print dimensions. You’ll only get the complete picture by downloading it here.