New sources of prospecting data round out outbound prospecting efforts
Some things are painful but obvious.
To grow your sales, you need to reach out to people you know as well as people you don’t know. Without question, inbound leads are best. But for most companies, the volume of inbound leads is never enough to sustain monthly quotas. Inbound marketing takes time and a huge allocation of staff and resources to be successful.
Unfortunately, no matter how inefficient, that means knocking on doors or cold-calling. Your marketing department and sales reps will gladly list the problems with interruption marketing and cold calling:
“CEOs never respond to cold calls or email blasts”
“Everything goes to voice mail”
Cold calling and targeted outreach campaigns still work. There are a number of steps you can take to make outbound prospecting much more efficient.