Open Me Now! 11 Tips for More Effective Direct Mail Envelopes
The direct mail envelope is both the easiest and hardest part of every direct mail package. It’s easy in that there’s just not that much space to fill with copy or design. But it’s hard in that there’s so much riding on what you say or don’t say. The envelope plays a huge role in determining whether your direct mail package gets opened or trashed.
Before I give you some envelope tips, let’s get one thing straight. You should not expect an envelope to sell your product. You should not use it to show off your design skills. Its job is not to entertain or amuse. You are not required to cover it with clever copy or concepts. Aside from holding together the contents until delivered, an envelope has only one job: to get opened. Here are few ways to do that.