Marketers are spending huge sums of money on marketing technology. Estimates of the size of the overall market begin around $30 billion and only go up from there. In fact, According to a recent Gartner CMO survey, marketers are spending more on tech than they are on marketing ad buys.
So who’s buying what?
Where is that money going? And most importantly, what are companies in your line of business targeting for investment this year?
This report, derived from a survey of 777 marketers, breaks down not just the tech that’s in demand, but which industries demand it, and how company size and line of business impact that demand.
So if you want to know who really is buying what, dive into this in-depth report on core marketer purchasing patterns.