5 Ways to Use Deadlines to Super-Charge Response
Adding a deadline to your offer can make or break a deal. Why? It gives your customer an ultimatum, “Act now or forever lose out.”
If you aren’t using deadlines online and offline, you should be. The fear of loss pushes a wishy-washy fence-sitter over the edge of indecision, creating clicks, calls and traffic to your website.
Deadlines work whether they appear in direct mail, email or mobile media. In fact, tests show they almost guarantee a lift in response because they create urgency.