Remember the old days when advertising meant creating pretty boxes that would hold up newspaper stories, and you’d hope the story on your page wouldn’t conflict with the ad? That’s a distant past now. Now you can track tiny movements in customer search history, figure out how long it’s been since a former buyer browsed your site and recommend products like those seen on other e-commerce sites. While newspaper ads are still relevant, the ability to track online habits and sales and reactions are a boon to savvy marketers.
For a marketer, a day at the office can easily be spent in day-to-day tasks, getting ad collateral online, tracking user visits, tweaking ads, optimizing and analyzing performance. You may know this to be true, but how do you do it automatically? Check out the following three rules and some product types that can help get the job done.
How do you pick a tool to get you managing online ads like it’s 2017?