Inside a Successful Online Video Campaign

It’s not often that we get to share the inside story about a successful online video marketing campaign. Today we take you step-by-step through a case study where an online video marketing push has been credited with turning around sales. It’s a multimedia effort, inclusive of email marketing and social media that pushed viewers to a special web page with a series of videos that allowed commenting on the web page with a Facebook plug-in.

It’s a fun case study showcasing what we did for a performing arts organization. It lifted ticket sales from a significant gap to surpassing budget only a couple of weeks after the video campaign was introduced. The online video campaign also had an unexpected effect on the organization, which is explained in today’s video presentation.

Please share with us your comments, below, about how you’ve used online video, and how it has impacted your organization, or a client’s.

P.S. We’ll go deeper into the cross-media integration of today’s case study tomorrow during a webinar tomorrow named Cross-Media Case Studies: Multi-Step Direct Mail, Email & Mobile Campaigns that Worked. We hope you’ll tune in.

(If the video isn’t just above this line, click here to view it.)

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  • Gary Stone

    Nice success story, Gary. As a member of a similar performing group here in So. California, we face the same challenges. You’ve outline a great model that hopefully other chapters in the Society can learn from.

    Coincidently, just yesterday we launched our online video promo into the social media. Ours has a more traditional feel to conventional marketing, but we’ve had over 300 views since it went out. I’m seeing it being shared on FB by our riser brothers and their families, so it’s giving them a great new tool to work with.

    It’s short, so have a peak:

  • Steve Goldberg

    Thanks for sharing this success story and contratulations on your strategic approach.