Paul Bobnak

Heather Fletcher is senior content editor with Target Marketing.

Paul Bobnak is the director of Who's Mailing What!, the most complete, searchable and fully online library of direct mail and email in the world. He has read and analyzed thousands of direct mail packages and email in more than 200 industry categories, including retail, nonprofits, telecom, automotive, financial services, travel, and publishing. He writes for the e-newsletters Today @ Target Marketing, Total Retail Report, and NonProfit PRO Today. He has been a judge in NonProfit PRO's Gold Awards for Fundraising Excellence since 2006.

Do you always need bells and whistles for your envelope to stand out? In the twelfth episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak considers how a plain, blank envelope might intrigue your target audience.

Postage can be a big expense. In the eleventh episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak talks about how your envelope’s postage can grab your prospect's attention.

In the 10th episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak takes a peek at how a few marketers use windows to showcase what lies inside their envelopes.

Do your envelopes look too “commercial”? In the eighth episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak profiles envelopes that use down home techniques.

Just what is inside that envelope? In the seventh episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak shows how some marketers provoke curiosity with a bulky envelope.

Compelling copy on the outer is a classic direct mail tactic. In the fifth episode of "Engaging Envelopes," a series sponsored by Tension Corporation, direct mail consultant Paul Bobnak looks at just a few possible ways that a teaser entices a prospect.

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