Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the fast changing world of digital marketing, no resource is more valued than the coveted “content marketing secret agent.” These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. ... You can download the e-book pdf file directly here: Content Marketing Secrets eBook.
On social media, being promotional is a big no-no. This includes any communication that contains a price, offers a discount or says "buy this." As a result, most marketers focus their social media efforts on building their brand and attracting new prospects, despite the fact most other marketing efforts require the ability to show increased sales, decreased expenses and increased profits. So how’s a marketer to sell his offering using social media? … It’s an unstated rule of social media, where people congregate to engage and keep up with their family, friends and colleagues, that you’re not supposed to …
Forget about 2012 predictions. I've got something more important to tell you. The facts are in: We're nearly five years into the "social media revolution" and most of us are agonizing, not revolutionizing. The global economy and financial markets are in near chaos, jobs are scarce and consumer spending remains weak.