Jay Baer

Andrea Syverson is the founder and president of IER Partners, which has guided and strengthened brands of all sizes with savvy best practices for creating customers for life. Combining her passion of adventurous listening and working across diverse industries, her "outsider-insider" creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Spanx, Ben & Jerry's, Celestial Seasonings, CHEFS and Boston Proper.  She holds an MBA and has dedicated more than 20 years to providing clients both domestic and international with innovative approaches to branding, product development and creative messaging. She is the author of  two books in which she shares her hands-on approach for both brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants. You may reach her at asyverson@ierpartners.com.

Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.

We've already arrived in August, and this has been one busy whirlwind of a summer. Between major elections, summer vacations and Pokemon catching, we've all had our hands full. Point being, it's entirely possible you missed out on some quality, free marketing education.

Jay Baer, New York Times best-selling author and founder of Convince & Convert, joins Target Marketing's Thorin McGee in the first episode of Tech Talk — a new series that looks at the technology and methods driving marketing.

Social media makes it very easy for customers to vent about a bad product or experience with a brand. In this video, Jay Baer explains the two types of haters you will interact with and how brands can use social media for customer service.

In an interview with Target Marketing's Editor-in-Chief Thorin McGee, Jay Baer discusses the concept and research behind "Hug Your Haters" and how companies can implement a strategy for great customer service.

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