James McQuivey

During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of the Internet. Online video has become an immovable part of the direct marketing industry.

What is Facebook? To many of its 1.2 billion regular users, it is a place to share photos and chat with friends. To its founder Mark Zuckerberg, it is a virtual world where members could eventually spend most of their daily lives. That is the vision behind Zuckerberg’s $2 billion acquisition of Oculus VR, a pioneer in the long-promised, but newly resurgent, realm of virtual reality. “Every 10 or 15 years there’s a major new computing platform,” says Zuckerberg. “To me, by far the most exciting platform is around vision … It’s different from anything I’ve ever experienced in my

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