Earl Nightingale

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Stop.

Look right and read “IN THE NEWS.”

I’ll wait for you.

What was hotshot federal prosecutor Patrick Fitzgerald thinking? In December 2008 he crowed that Blago was nabbed “in the middle of what we can only describe as a public corruption crime spree. The conduct would make Lincoln roll over in his grave.” For the prosecution, it should have been a slam-dunk conviction of charges that included bribery, extortion, racketeering, conspiracy and lying under oath.

The verdict: guilty of one count out of 24.

A Failure of Salesmanship
Fitzgerald’s team spent months untangling evidence and apparently bollixed it up into an incomprehensible mess. The whole sordid saga may have been perfectly clear to the prosecutors, but they failed miserably when selling it to a jury made up of non-lawyers.

We Are All Authors
Whether creating a letter, memo, e-mail, legal brief, special report, proposal, press release, advertisement, article for publication or a full-blown book, we are all authors.

And being an author means being a salesman.

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