Bradley Horowitz

Google is challenging Facebook by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services—including the Zagat restaurant-review website—are also being set up with public Google+ pages that can be viewed by anyone online. Google+ is a Facebook rival and one of the company's most important recent initiatives as it tries to snag more online advertising dollars. Google+ users are encouraged to create digital "circles" of friends and spend time interacting with them on the Google+ site, akin to Facebook.

Google’s Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook—the reigning social champ—a “social network of the past” and accusing the network of getting advertising all wrong. Horowitz, Google's vice president of social products, made his comments during a 15-minute conversation at the Business Insider IGNITION conference. … His biggest verbal jabs at Facebook were on the subject of advertising. Horowitz said Facebook is “jamming” ads into users’ streams and frustrating both users and brands in the process. He said Google may someday have ads on Google+, but it won’t be because Google needs to "make

To hear Google Inc. Chief Executive Larry Page tell it, Google+ has become a robust competitor in the social networking space, with 90 million users registering since its June launch. But those numbers mask what's really going on at Google+. Google+ is a virtual ghost town compared with Facebook. PC users spent an average of about three minutes a month on Google+ between last September and January, versus six to seven hours on Facebook.

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